New Iomega(R) ScreenPlay(TM) HD Multimedia Drive Brings High-Definition Content, via Upscaling, From the PC to the Home Theater
April 23 2008 - 7:30AM
PR Newswire (US)
SAN DIEGO, April 23 /PRNewswire-FirstCall/ -- Iomega Corporation
(NYSE:IOM), a global leader in data protection and security, today
announced the new Iomega(R) ScreenPlay(TM) HD Multimedia Drive, a
portable external hard drive that leaves the PC behind, delivering
multimedia content to high-definition televisions and home theater
systems. The Iomega ScreenPlay HD Multimedia Drive is a 500GB*
drive with the storage capacity to hold up to 2 million photos,
9,250 hours of music, or 750 hours of video**, enabling family and
friends to share high-resolution photos, music, and video clips in
the comfort of the living room, without a computer. "Today's
mainstream home entertainment products are entering the
high-definition era, which presents a huge opportunity for media
devices in the living room like the Iomega ScreenPlay HD Multimedia
Drive," said Loren Bryner, ScreenPlay product manager, Iomega
Corporation. "The ScreenPlay Drive is a great solution for Windows
users -- there's no better way to leverage a big-screen LCD or
plasma TV investment. The combination of ScreenPlay and today's
televisions give users a seamless way to show off family photos,
play music, and enjoy their videos from the best seat in the
house." The portable ScreenPlay HD Multimedia Drive comes with a
remote control for easy navigation and includes both HDMI and
component video outputs for displaying high-resolution digital
photos and video. "We took everything we learned from previous
ScreenPlay products and created a better media-sharing tool that's
right on for today's multi-media sharing experience," continued
Bryner. "The new ScreenPlay HD Multimedia Drive is an intuitive,
easy-to-use solution that not only makes it easier to enjoy all
kinds of digital content but also facilitates moving and playing
content from one display or location to another." Iomega ScreenPlay
HD Multimedia Drive Technical Description The ScreenPlay HD
Multimedia Drive 500GB weighs 2 pounds and measures a diminutive
7.7" x 2.3" x 5", or about the size of a paperback book. Inside the
ScreenPlay HD Multimedia Drive is a 500GB 3.5 inch 7200 RPM hard
drive formatted with the NTFS file system. Video connection options
include HDMI, component and composite video, and SCART (RGB). Audio
connection options include composite RCA and coaxial S/PDIF
outputs. PC transfers use the USB 2.0 interface. USB, composite
video, and component video cables are included. Using the HDMI or
component outputs, the user can choose video settings from
480i/480p/720p/1080i (720p and 1080i are achieved through
upscaling). Supported media formats include MP3, AC3 (Dolby(R)
Digital Encoding), WAV, WMA, MPEG-1, MPEG-2 (AVI/VOB), MPEG-4
(AVI/DiVX 3.11, 4.x, 5.x/XViD) and JPEG. System Requirements The
Iomega(R) ScreenPlay(TM) HD Multimedia Drive is designed for use
with the following PC operating systems: Microsoft(R) Windows(R)
2000 Professional, XP Home/XP Professional/XP Professional x64,
Windows Vista(TM). Availability The Iomega(R) ScreenPlay(TM) HD
Multimedia Drive USB 2.0/AV 500GB is now available in the Americas
for $209.95. (Price is U.S. suggested retail.) The Iomega
ScreenPlay HD Multimedia Drive is expected to be available in
international markets in late May for euro 179.99. About Iomega
Iomega Corporation, headquartered in San Diego, is a worldwide
leader in innovative storage and network security solutions for
small and mid-sized businesses, consumers and others. The Company
has sold more than 400 million digital storage drives and disks
since its inception in 1980. Today, Iomega's product portfolio
includes industry leading network attached storage products,
external hard drives, and the award-winning removable storage
technology, the REV(R) Backup Drive. OfficeScreen(R), Iomega's
managed security services, available in the U.S. and select markets
in Europe, provides enterprise quality perimeter security and
secure remote network access for SMBs, which help protect small
enterprises from data theft and liability. To learn about all of
Iomega's digital storage products and managed services solutions,
please go to the Web at http://www.iomega.com/. Resellers can visit
Iomega at http://www.iomega.com/ipartner. NOTE: The statements
contained in this release regarding development, production and
distribution of the Iomega(R) ScreenPlay(TM) HD Multimedia Drive
USB 2.0/AV 500GB, anticipated product pricing and availability,
expected product performance and specifications, future
applications for the new product and all other statements that are
not purely historical, are forward- looking statements within the
meaning of the Private Securities Litigation Reform Act of 1995.
All such forward-looking statements are based upon information
available to Iomega as of the date hereof, and Iomega disclaims any
intention or obligation to update any such forward-looking
statements. Actual results could differ materially from current
expectations. Factors that could cause or contribute to such
differences include, but are not limited to, the successful
completion of product development and testing, market acceptance
of, and demand for, the Iomega product, any difficulties
encountered in ramping up production or other manufacturing issues,
including component availability and pricing, co-development,
production, and distribution issues, product pricing and conformity
to specifications, dependence upon third party suppliers,
competition, intellectual property rights and other risks and
uncertainties identified in the reports filed from time to time by
Iomega with the U.S. Securities and Exchange Commission, including
Iomega's Annual Report on Form 10-K for the year ended December 31,
2007, and its most recent Quarterly Report on Form 10-Q. * 1GB =
1,000,000,000 bytes. ** Examples refer to 3-megapixel JPEG photos
(at 4 photos/MB), 128 Kbps MP3 audio (at 1.1 min/MB), and 720 x 480
MPEG 2 video (at 11MB/min). Copyright(C) 2008 Iomega Corporation.
All rights reserved. Iomega, Zip, ScreenPlay, REV, OfficeScreen,
StorCenter, and Media Xporter are either registered trademarks or
trademarks of Iomega Corporation in the United States and/or other
countries. All other trademarks, trade names, service marks, and
logos referenced herein belong to their respective companies. Media
please contact: Chris Romoser, Iomega Corporation, (858) 314-7148
Analyst/Investors, please contact: Preston Romm, Iomega
Corporation, (858) 314-7188 DATASOURCE: Iomega Corporation CONTACT:
Media, Chris Romoser, +1-858-314-7148, , or Analyst-Investors,
Preston Romm, +1-858-314-7188, both of Iomega Corporation Web site:
http://www.iomega.com/
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