Third-Generation REV Technology Provides Superior Backup and
Archive Performance for Tape-Weary Users and Others In a Data
Intensive World SAN DIEGO, March 4 /PRNewswire-FirstCall/ -- Iomega
Corporation (NYSE:IOM), a global leader in data storage and
protection, today announced the new Iomega(R) REV(R) 120GB Backup
Drive, the third generation of its award-winning REV technology and
a benchmark in smart, sensible backup for small and medium-sized
businesses, remote work groups and others. Iomega will unveil the
new Iomega REV 120GB Backup Drive and REV 120GB disks at CeBIT
2008, the international technology tradeshow beginning today in
Hanover, Germany, and running through March 9. Iomega is located at
CeBIT in Hall 2, booth D56. The Iomega REV 120GB Backup Drive is
expected to be available worldwide in April as external USB 2.0 and
internal SATA interface models; a REV 120GB ATAPI interface model
is planned for mid-year. "With a REV install base of 350,000 drives
and 2,000,000 disks, tape backup for small business has worn out
its welcome," said Tom Kampfer, president and COO, Iomega
Corporation. "Iomega's removable REV platform is a proven
technology that delivers performance and ruggedness that no tape
product can match. Compared to entry-level tape products like LTO-1
and DAT160 format tape drives, the new REV 120GB Backup Drive
offers more native capacity, near instantaneous random access to
files, faster backups and restores, and ruggedized cartridges --
all at a much better drive price. In addition, REV drives offer
today's multimedia enthusiast a limitless storage solution for
libraries of content with each 120GB REV disk holding approximately
48,000 photos, 2,000 hours of music or 12 hours of high-definition
video." REV Technology Iomega introduced its REV technology with
the first generation REV 35GB Backup Drive in 2004, followed by the
second generation REV 70GB Backup Drive in 2006. Iomega's REV
products have earned widespread awards from the technology media,
strong support from storage software vendors and, most importantly,
a worldwide reputation for simple, reliable operation. Designed to
provide the performance of a hard drive with the removability of
tape, Iomega's patented REV technology reinvents the hard drive by
dividing its components into a drive bay and a low-cost removable
disk. The sensitive drive heads and electronics reside in the REV
drive; a hard disk platter and fluid-dynamic bearing motor are
located in the REV disk. The REV disk is designed for zero
maintenance, sealed against outside air contamination while in
operation and when not in the drive. The virtual clean room
environment of the REV system is supported by automatic
head-cleaning, air filtration, and two-stage error correction for
automatic data verification. The unique design and economics of the
REV platform have caused Iomega's REV technology to be embraced by
many different vertical markets as an ideal tape-replacement
solution because of its durability, rewriteability, reliability,
and excellent price-performance. In any field with regulatory
requirements to archive records, large working files to transfer,
or business continuity needs, Iomega's REV 120GB technology is an
ideal fit. Iomega's new REV 120GB Backup Drive features transfer
rates of up to 35MB/second (max), extensive third-party software
support, and an estimated 30-year archival life, while REV 120GB
disks have an estimated one million rewrite durability -- the kind
of performance tape backup products can never match. And while tape
products require frequent head cleaning, tape retensioning, and an
expensive tape replacement regime, REV drives and disks are
designed for continuous reliable use with zero maintenance. REV
Technology Versus Competing Backup and Archive Formats Reliable
data backups are a necessity in most businesses today. Yet the most
common storage alternatives have limitations as backup devices.
Compared to LTO-1 or DAT160, Iomega's REV 120GB drive is up to 5
times faster and offers at least 20 percent more native capacity,
and the drive costs upwards of 50 percent less. These advantages
translate into the lowest total cost of ownership (TCO) for
cost-conscious SMBs. Savings include reduced labor, hardware costs,
and system downtime. Higher capacity REV 120GB disks also reduce
time spent changing media and provide greater consolidation of
data. Removable HDDs, such as Go Vault and RDX, which claim a low
cost of ownership, actually require users to purchase a complete
hard drive every time data storage needs increase. With Iomega's
REV technology, additional REV disks are more economical because
each disk contains only the hard disk platter and the motor. Where
is REV Technology Used Today? Iomega's REV products are in use
today by small businesses in a variety of different industries.
Graphic design firms are using REV disks as project disks to save
and share their large files. Academic institutions are using REV
disks to store and protect students' multi-media files. Network
professionals are using REV technology as a cost-effective, random
access tape-replacement solution. Through Iomega's Thomson Grass
Valley alliance, REV drives are being used for professional video
applications. As HD content among consumers becomes widespread,
Iomega expects its REV technology to find applications with
prosumers in the home as well. Home-based businesses utilize REV
for their small business files and to back up their multimedia
files. Dental and medical offices are turning to REV to store and
archive patient records, including digital x-rays. STI Computer
Services, a Pennsylvania-based VAR that specializes in the
development, sale, installation and support of medical computer
systems, has installed more than a thousand REV drives for clients,
which range from single practician offices to physician offices
with upwards of 100 employees. Dan Woods, network administrator for
STI Computer Services, said the company has been moving its clients
to the REV platform exclusively since the REV 35GB Backup Drive
debuted four years ago. "We have clients up and down the Eastern
Seaboard using a mix of REV 35GB and REV 70GB drives," said Woods.
"Some of the larger practices were using entry-level tape before,
while some of the smaller offices didn't have a data backup and
disaster program at all. But all of them have benefited from using
REV drives to protect their patient files and other important
records. And Iomega has scaled its REV technology to meet our
needs. We're already testing the REV 120GB Drive in preparation for
using it with clients that need more storage per disk." Over the
last four years, Iomega's REV technology has been utilized in a
variety of vertical markets in the U.S. and Europe. With the debut
of the REV 120GB Backup Drive, VARs, resellers and other channel
distributors are not only focused on existing customers and markets
but are also integrating REV technology into new applications and
new markets around the world. AMAX Engineering Corporation, a
Fremont, California-based value add contract manufacturer with
customers worldwide, has been selling REV products to corporations,
government and educational entities and OEM customers since the
launch of the REV 35GB Backup Drive. James Huang, Product Marketing
Manager at AMAX, notes OEM customers utilizing REV drives in such
diverse installations as network and storage appliances, servers,
semi-conductor, medical, printing, banking, and entertainment
products. "Iomega's REV products have been very good for our
business and our customers' businesses," said Huang. "We've sold
thousands of REV drives to resellers, VARs, and corporate entities
that moved away from tape-based drives or optical solutions, as
well as manufacturers of products that require cost-effective but
durable and reliable backup storage. The REV 120GB Drive will be an
upgrade for many of our current REV customers. We're also bringing
complete integrated storage solutions to customers in China and the
Asia market as a whole, and REV technology will play a big role in
that part of our business development and market expansion." About
REV Products The Iomega REV product family includes REV 35GB drives
and disks, second generation REV 70GB drives and disks, and the
soon-to-be-shipping REV 120GB Backup Drive and REV 120GB disks.
Iomega also has a REV automation product, the REV Loader 560, which
incorporates one REV 70GB drive and up to eight REV 70GB disks in a
convenient automated desktop form factor for 560GB of native
storage capacity. The new Iomega REV 120GB Backup Drive will be
backwards read compatible with REV 70GB disks, meaning a REV 120GB
Backup Drive will be able to read a REV 70GB disk, allowing REV
70GB drive users a straightforward migration path to the new REV
120GB drive and disk platform. Valued-Add Backup Software for a
Complete Solution Iomega provides its users with complete storage
solutions out of the box. Iomega REV 120GB Backup Drives come
complete with EMC(R) award-winning Retrospect(R) Express software
for automatic backup and disaster recovery. REV 120GB server
solutions ship with CA's BrightStor(R) ArcServe(R) Backup software
with disaster recovery. Where to Buy REV 120GB Products All Iomega
REV products, including future availability of the new REV 120GB
Backup Drive, are available from a large base of value-added
resellers (VARs), systems integrators (SIs) and others that work
directly with small businesses on their storage and data protection
needs. REV Product Pricing The new Iomega(R) REV(R) 120GB Backup
Drive with one removable REV 120GB disk is expected to be available
worldwide in April. Iomega REV 120GB disks are also expected to be
available in April in single packs and five-packs. Pricing for the
Iomega REV 120GB Backup Drive and Iomega REV 120GB disks will be
announced closer to product availability. About Iomega Iomega
Corporation, headquartered in San Diego, is a worldwide leader in
innovative storage and network security solutions for small and
mid-sized businesses, consumers and others. The Company has sold
more than 400 million digital storage drives and disks since its
inception in 1980. Today, Iomega's product portfolio includes
industry leading network attached storage products, external hard
drives, and its own award-winning removable storage technology, the
REV(R) Backup Drive. OfficeScreen(R), Iomega's managed security
services, which are available in the U.S. and select markets in
Europe, provide enterprise quality perimeter security and secure
remote network access for SMBs, which help protect small
enterprises from data theft and liability. To learn about all of
Iomega's digital storage products and managed services solutions,
please go to the Web at http://www.iomega.com/. Resellers can visit
Iomega at http://www.iomega.com/ipartner. NOTE: The statements
contained in this release regarding development, production and
distribution of the new Iomega REV 120GB Backup Drive and disks,
the future release of REV products, anticipated product pricing and
availability, expected product performance and specifications,
future applications for the new product and all other statements
that are not purely historical, are forward-looking statements
within the meaning of the Private Securities Litigation Reform Act
of 1995. All such forward-looking statements are based upon
information available to Iomega as of the date hereof, and Iomega
disclaims any intention or obligation to update any such
forward-looking statements. Actual results could differ materially
from current expectations. Factors that could cause or contribute
to such differences include, but are not limited to, the successful
completion of product development and testing, market acceptance
of, and demand for, the Iomega product, any difficulties
encountered in ramping up production or other manufacturing issues,
including component availability and pricing, co-development,
production, and distribution issues, product pricing and conformity
to specifications, dependence upon third party suppliers,
competition, intellectual property rights and other risks and
uncertainties identified in the reports filed from time to time by
Iomega with the U.S. Securities and Exchange Commission, including
Iomega's Annual Report on Form 10-K for the year ended December 31,
2006, and its most recent Quarterly Report on Form 10-Q. * 1 GB =
1,000,000,000 bytes. Copyright(C) 2008 Iomega Corporation. All
rights reserved. Iomega, Zip, REV, OfficeScreen, and StorCenter are
either registered trademarks or trademarks of Iomega Corporation in
the United States and/or other countries. All other trademarks,
trade names, service marks, and logos referenced herein belong to
their respective companies. Media please contact: Chris Romoser,
Iomega Corporation, (858) 314-7148 Analyst/Investors, please
contact: Preston Romm, Iomega Corporation, (858) 314-7188
DATASOURCE: Iomega Corporation CONTACT: Media, Chris Romoser,
+1-858-314-7148, , or investors, Preston Romm, +1-858-314-7188,
both of Iomega Corporation Web site: http://www.iomega.com/
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