New PC Market Index Reveals Dynamics and Pace of Recovery in U.S. and Europe
January 26 2011 - 4:00AM
Marketwired
PC market sales are gaining momentum in the U.S. and Europe, albeit
with contrasting recovery paths from the downturn that began in Q4
2008, according to a new index introduced today by the Global
Technology Distribution Council. Based on IT distributor sales-out
data aggregated in The NPD Group Distributor Track® in the U.S. and
Context SalesWatch-Distribution in Europe, the GTDC PC Market Index
reveals the category's trends in each region from a normalized
beginning point -- the first quarter of 2009. GTDC members drive
more than $100 billion in annual worldwide IT sales.
The U.S. GTDC PC Market Index steadily rose 38 points over the
past eight quarters, while the category index for Europe increased
a comparable 35 points, with significant gains in each quarter of
2010 over corresponding periods in 2009. The index for this region
fluctuated in accordance with normal seasonality trends, reaching
its two-year apex in the fourth quarter. Here are other highlights
by region and subcategories within the GTDC PC Market Index:
U.S. GTDC PC Market Index Highlights (based on
NPD Distributor Track® data)
- Notebooks increased 31 points in overall revenue, driven by a
40-point increase in unit volume offset by a 6-point decline in
average selling prices (ASPs).
- Desktops advanced 53 points on the index, primarily due to unit
volume growth combined with a modest 3-point increase in ASPs.
- Bare Bones, Servers, Workstations and POS PCs all achieved
overall growth, with increases in both ASPs and unit volume.
- Thin Clients and Terminals increased significantly in unit
volume while ASPs declined.
Europe GTDC PC Market Index Highlights (based
on Context SalesWatch - Distribution data)
- Unit volume accounted for most of the PC market category growth
in Europe, led by notebooks, with ASPs remaining relatively flat
throughout the period.
- Desktops, Servers (PC/Mac) and Workstations (PC/Mac) all
achieved growth through increases in both unit volume and
ASPs.
- Tablets (not including Pads) which had struggled to recover
from a sales trough in Q2 2009, showed strong resilience in Q4
2010, ending 70 points higher.
"Distributor sales provide a definitive view of what's happening
in IT," commented Tim Curran, GTDC CEO. "Our research partners
aggregate this data down to the SKU level, including ASPs, unit
volume and other characteristics that yield the most accurate
industry insight possible. Subscribers can drill into the scope and
depth of trends associated with any product category of interest --
in the U.S. and Europe today and most likely in other regions as
the GTDC continues to expand internationally."
"The GTDC PC Market Index provides the industry with a clear
line of sight into the market demands for PCs and related
hardware," remarked Greg Spierkel, CEO of Santa Ana, Calif.-based
Ingram Micro Inc., the world's largest technology distributor.
"Distributors are the central force in delivering comprehensive
technology solutions worldwide -- not just the products, but also
the value-added services that vendor partners and channel customers
require. Together, we represent a complete front-line perspective
on the trends and developments shaping the IT industry's
future."
For more information on the GTDC PC Market Index, visit the
Research section of the GTDC's Web site at
gtdc.org/research.php.
About The Global Technology Distribution
Council The Global Technology Distribution Council (GTDC) is a
worldwide industry association dedicated to defining and promoting
the role of wholesale distribution in a successful and healthy
information technology channel. The Council is comprised of the
computer industry's top wholesale distributors dedicated to serving
"the channel," a network of skilled value-added resellers and
retail stores focused on providing hardware, software, and services
to businesses and consumers around the globe. GTDC members include
AB S.A (WSE: ABPL), ABC Data, Actebis, ALSO (VTX: ALSN), Arrow
Electronics (NYSE: ARW), Avnet (NYSE: AVT), Computer Gross Italia,
Computerlinks, Altimate Group/DCC SerCom, D&H, Esprinet
(PRT.MI), Ingram Micro (NYSE: IM), Intcomex, Magirus AG, Redington
(BSE: REDI), SiS Technologies (HKSE: 0529), ScanSource (NASDAQ:
SCSC), SYNNEX (NYSE: SNX), Tech Data (NASDAQ: TECD), 20:20 Mobile
Group, Westcoast LTD and Westcon.
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GTDC CONTACT FOR MORE INFORMATION: Chuck Miller
CommCentric Solutions Inc. Phone: 727-432-4097 E-mail: Email
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