ANAHEIM, Calif., Nov. 17, 2010 /PRNewswire/ -- Ingram Micro Inc.
(NYSE: IM) today discussed market opportunities and trends for the
New Year and previewed its new 2011 lineup of marketing services,
programs and campaigns to an audience of more than 300 vendor
partners and associates at the company's annual Marketing Symposium
event.
Themed "Spot On," Ingram Micro's 2011 Marketing Symposium offers
IT vendors strategic insight into the marketing trends and sales
strategies driving preference among IT channel partners in the U.S.
The annual event also offers a first look at next year's
high-impact marketing services, programs and campaigns which
include a new series of small business- and vertical market-focused
campaigns, as well as the distributor's legacy channel communities,
technology and solution campaigns.
Attending vendors will also learn how to maximize their
distribution relationship and use Ingram Micro's integrated
marketing and demand generation campaigns to their business
advantage.
"Ingram Micro not only serves as a sales and marketing force
behind many of the IT industry's most notable brands, but also a
growth catalyst for new and emerging manufacturers," says
Anne Wilcox, event co-host and vice
president customer and solutions marketing, Ingram Micro U.S. "Our
growing portfolio of marketing services, programs and campaigns
clearly differentiates Ingram Micro as a distribution partner and
complements the efforts of our sales and technical support
teams."
Leading off the 2011 Marketing Symposium is event co-host and
Ingram Micro Senior Vice President of Marketing and Sales
Brian Wiser. He will be followed by
Executive Vice President of North America
Paul Bay, who will discuss how and why Ingram Micro is
establishing a new level of partnership for its vendor partners
throughout the U.S. An executive panel discussion regarding
the distributor's new Advanced Computing and Advanced Technology
Divisions, as well as its multi-vendor solutions offerings and
dedicated business units will follow.
Later that morning, Gartner Vice
President of Research Tiffani Bova
will take center stage to discuss the state of the market and
business opportunities for IT channel vendors and leaders in the
U.S. Closing out the morning, event co-host Anne Wilcox will present the new 2011 lineup of
marketing services and programs. Ingram Micro will also announce
the winners of the 2010 U.S. Vendor Awards of Excellence.
The event will conclude with eight simultaneous tracks of
workshops covering more than 20 different program categories
designed to provide a more in-depth view of the distributor's new
2011 IT vendor marketing offerings.
For more information on Ingram Micro, visit www.ingrammicro.com.
Follow Ingram Micro Inc. on Twitter at
www.twitter.com/IngramMicroInc.
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SOURCE Ingram Micro Inc.