IHP I H O P Corp

Alcone Merchandise Awarded IHOP Merchandise Program IRVINE, Calif., Oct. 1 /PRNewswire/ -- Alcone Merchandise, the promotional merchandise division of Alcone Marketing Group, today announced that it has been selected by IHOP Corp. (NYSE:IHP) as their exclusive supplier for its web-based merchandise program for consumers, employees and franchisees. The program, featuring IHOP's first eCommerce merchandise website, is expected to launch in November 2004. "We are pleased to have been chosen by IHOP to develop their merchandise program," said Nancy McGlinn, Sr. Vice President, Alcone Merchandise. "From the web team through product development, we've enjoyed the challenge of producing a quality product that reflects the unique brand essence of IHOP." Alcone Merchandise was awarded the account without a review. The agency worked closely with McCann-Erickson, IHOP's advertising agency, and IHOP's marketing department to develop an exclusive line of merchandise with creative that features the new brand identity. "It's an exciting time for IHOP as we implement new marketing initiatives in our restaurants and fulfill our guest promise of 'Come hungry. Leave happy,'" stated Carolyn O'Keefe, Chief Marketing Officer, IHOP Corp. "We are pleased to see our brand come to life in the products designed by Alcone Merchandise and we are confident that our guests and franchisees will love the items that have been created." About IHOP Corp. The IHOP family restaurant chain has been serving a wide variety of breakfast, lunch and dinner selections for more than 45 years. Offering more than 16 types of pancakes, as well as omelettes, breakfast specialties, burgers, sandwiches, chicken and steaks, IHOP's diverse menu appeals to people of all ages. IHOP restaurants are operated and franchised by Glendale-based IHOP Corp. As of June 30, 2004, the end of IHOP's second quarter, there were 1,167 IHOP restaurants in 48 states and Canada. IHOP is publicly traded on the New York Stock Exchange under the symbol "IHP." For more information, call the Company's headquarters at 818-240-6055 or visit the Company's Web site located at http://www.ihop.com/. About Alcone Marketing Group Alcone Marketing Group, a leading sales promotion and marketing services agency, is headquartered in Irvine, CA, and has offices serving North America and Europe. Specialized operating units include Alcone Promotion, Alcone Merchandise, Alcone Digital and Alcone Fulfillment. For more information, visit http://www.alconemarketing.com/. Alcone is a part of Omnicom Group Inc. (NYSE:OMC) (http://www.omnicomgroup.com/). Omnicom is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries. DATASOURCE: Alcone Marketing Group CONTACT: Jill A. Taylor of Alcone Marketing Group, +1-949-595-5205, ; or Patrick Lenow of IHOP Corp., +1-818-637-3629, Web site: http://www.ihop.com/ Web site: http://www.omnicomgroup.com/ Web site: http://www.alconemarketing.com/

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