Gray to Provide Research and Consulting Services to CBS Owned and Operated Television Stations
April 02 2024 - 2:00PM
Gray Television, Inc. (“Gray”) (NYSE: GTN) announced today that CBS
has retained Gray’s in-house news research and consulting group,
Strategic Insights & Activation Team (“Strat Team”), as a
provider of market research and news consulting services to all 14
CBS owned and operated television stations. The
first-of-its-kind partnership began on April 1, 2024.
Gray created the Strat Team in January 2023 to provide an
in-house, customized, and action-oriented news consulting team for
all Gray markets. After nearly 15 months and almost 100
research projects exclusively for Gray’s local newsrooms, the Strat
Team has expanded its bandwidth to support several large-market
television stations. The Strat Team’s leadership
previously consulted for CBS’s owned-and-operated stations (among
other clients) prior to joining Gray.
“We’re thrilled to expand our relationship with CBS by providing
their owned and operated stations with first-class news research
and consulting,” Gray’s Chief Operating Officer Sandy Breland
said. “The Strat Team has exceeded every expectation
for our content and marketing teams, and their expertise will be an
impactful resource for CBS.”
“Partnering with Gray’s Strategic Insights & Activation Team
supports our mission further to enhance our market insights and our
overall strategic planning efforts across the company,” said
Adrienne Roark, president of Content Development and Integration
for CBS News and Stations and CBS Media Ventures.
“Their expertise will undoubtedly contribute to our continued
success across our 14 CBS-owned stations in delivering high-quality
news and content to match our audiences’ evolving viewing needs,”
added Jennifer Mitchell, president of CBS Stations.
Gray’s Vice President of Research and Consulting Chris Archer
and Gray’s Director of Research Tony Calfo lead the Strat
Team. The team’s consultants and analysts come from a
diverse set of backgrounds, combining recent newsroom leadership
and extensive experience in data-driven storytelling, digital, and
marketing strategies.
About Gray:
Gray Television, Inc. is a multimedia company headquartered in
Atlanta, Georgia. Gray is the nation’s largest owner of top-rated
local television stations and digital assets. Its
television stations serve 114 television markets that collectively
reach approximately 36 percent of US television
households. This portfolio includes 79 markets with the
top-rated television station and 102 markets with the first and/or
second highest rated television station. Gray also owns video
program companies Raycom Sports, Tupelo Media Group, and
PowerNation Studios, as well as the studio production facilities
Assembly Atlanta and Third Rail Studios. Gray owns a
majority interest in Swirl Films. For more information, please
visit www.gray.tv.
Gray Contact:
Sandy Breland, Executive Vice President, Chief
Operating Officer, 404-266-8333
About CBS News and
Stations
CBS News and Stations brings together the power of CBS News, 28
owned television stations in 17 major U.S. markets, the CBS News
Streaming Network, 14 CBS News Streaming local platforms, local
websites, CBSNews.com, and CBS News Radio.
CBS News and Stations is home to the nation’s #1 news program,
60 MINUTES, the award-winning broadcasts CBS MORNINGS, CBS SATURDAY
MORNING, the CBS EVENING NEWS WITH NORAH O’DONNELL, CBS NEWS SUNDAY
MORNING, CBS WEEKEND NEWS, 48 HOURS and FACE THE NATION WITH
MARGARET BRENNAN.
CBS News and Stations provides news and information for the CBS
Television Network, CBSNews.com, CBS News Radio and podcasts,
Paramount +, all digital platforms, and the CBS News Streaming
Network.
CBS News’ national and local streaming services amassed more
than 1.24 billion streams in 2023. The CBS News Streaming Network
is free on the internet, available on 30 platforms and apps,
on CBSNews.com, Paramount+, and Pluto TV, and live in 91
countries.
CBS News and Stations is dedicated to providing the highest
quality journalism under standards it pioneered and continues to
set today.
CBS Stations Media Contact:Elita Fielder Adjei,
VP Communications, CBS Stations (310)
740-0115Elita.adjei@paramount.com
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