Gateway Leverages Direct Business Model to Expand Digital Camera Line-Up in Time for the Holidays
November 11 2003 - 10:17AM
PR Newswire (US)
Gateway Leverages Direct Business Model to Expand Digital Camera
Line-Up in Time for the Holidays Gateway Adds Two New Options for
High-Quality Digital Photography NEW YORK, Nov. 11 /PRNewswire/ --
Just two months after taking the country's camera market by storm
with its first affordable, full-featured cameras, Gateway today
launched two new models. While typical retailers and manufacturers
have already locked down their holiday offerings, Gateway is
launching hot new products just in time for the holiday season.
(Logo: http://www.newscom.com/cgi-bin/prnh/20020930/LAM050LOGO )
The two- and four-megapixel cameras were unveiled today at the
Gateway(R) store in New York City, where chairman and CEO Ted Waitt
revealed the company's dramatic retail transformation and unveiled
14 new products for businesses and consumers. Gateway entered the
digital camera market in late August with the same break-through
pricing that made its 42-inch plasma TV the best seller in its
category.(1) The company's digital camera line met with rave
reviews and far outpaced the company's sales expectations. The
four-megapixel Gateway(TM) DC-M42 provides exceptional image
quality at just $249.99(2). The high-performance camera produces
stunning film- quality prints and large images up to 11 by 14
inches. Robust and feature- rich, it's perfect for photographers
who want advanced technology combined with outstanding value. The
new two-megapixel model, the Gateway DC-T23 features an
ultra-compact design that's slightly larger than a pack of gum. The
Gateway DC-T23 is priced at just $129.99(2). "These new offerings
are a testimony to the advantages of Gateway's direct business
model, which has enabled us to launch hot new products just in time
for the holidays," said Matt Milne, Gateway's senior vice president
and general manager of consumer solutions. "Our cutting-edge
cameras continue to push the envelope in performance and features,
enticing a wider audience of users to upgrade from their old film
cameras to the convenience and flexibility of digital photography."
In addition to family and event photography, Gateway's digital
cameras are an excellent tool for businesses. For example, they're
ideal for human resource managers who produce corporate newsletters
and real estate professionals who require photographs for
showcasing residential and commercial properties. The two new
models are easy to use and connect to a PC for printing, sharing
via the Internet and storing. The cameras' USB connections make
downloading images quick and easy. And unlike most competing
brands, Gateway offers Accidental Damage Protection, which
safeguards consumers from losing their camera due to unintentional
drops and spills. Gateway DC-M42 In addition to the compact camera,
Gateway is offering a new standard- sized model with high image
resolution, 3x optical zoom and fast shutter speeds. This camera is
ideal for families and professionals wanting an affordable camera
with a rich feature set to make the most of their photo
opportunities. Priced at only $249.99(2), the Gateway DC-M42
provides 4.1 MP photo quality for crisp, vivid photos. With a 12X
(3X optical/4X digital) zoom, this high-quality camera can take
incredibly sharp 11 x 14-inch photos in a variety of conditions.
The Gateway DC-M42's large 1.6-inch TFT and one-touch quickview
controls make it easy for users to preview photos and video clips,
so they can be retaken if needed. With the ability to print up to
2304 x 1728 pixel images, the Gateway DC-M42 is ideal for large,
high-quality prints. The Gateway DC-M42 offers several selectable
modes; auto, fill, off, red- eye reduction and slow-sync flash
modes to give additional options when shooting photos of people,
architecture or scenic venues. This camera also has additional
advanced shooting modes for portrait, landscape, night, sports and
a self-timer with white balance modes of daylight, cloudy, sunset,
tungsten and fluorescent. It comes with 11MB internal memory, an
SD/MMC expansion slot, two AA alkaline batteries, photo editing
software, USB and A/V cables and a wrist strap. Gateway DC-T23 The
Gateway DC-T23 pocket-size digital camera brings more features to
the company's entry-level model. This all-in-one digital camera,
mini-movie and webcam comes with 16MB of internal memory and is so
easy to use, it turns on and off with just a slide of the lens
cover. Its extremely compact size enables it to capture photos with
single-handed operation. At only $129.99(2), the camera's price is
as tiny as its size, yet its features are huge. The 2MP camera
provides beautiful 4 x 6-inch stills with a 1600 x 1200 standard
resolution. It provides 4X digital zoom, multiple flash modes and a
1.5-inch TFT display for previewing photos. The camera measures
only 3.4 (W) x 1.6 (H) x 1.2 (T) inches. The Gateway DC-T23 camera
also comes with a SD/MMC expansion slot, two AAA alkaline
batteries, a wrist strap and PC software for editing, cropping,
enlarging and adding effects to photos. Gateway Digital Photo
Creator Gateway Digital Photo Creator, a comprehensive, easy-to-use
solution kit, has everything required to edit, enhance and share
digital photos. With Gateway Digital Photo Creator, users can add
music, titles and transitions to slide shows and record them to a
CD or DVD for watching on a home DVD player. This solution comes
with Gateway's Survive & Thrive(TM) Digital Photo Learning
products and includes a TV/PC 6-in-1 media reader with a remote to
instantly watch a slide show on a TV or transfer the images to a
PC. This $200 value is available now for $99.99(2). Other options
available for Gateway digital cameras include an accessory kit
encompassing rechargeable batteries, a charger, carrying pouch, a
table tripod starting at $29.99(2) as well as 128MB or 256MB SD
cards. New Survive & Thrive Learning Titles Gateway offers a
number of its unique Survive & Thrive(TM) solutions to educate
customers on how to get more out of digital technology(3). These
four-part solutions provide education through a combination of
instructor-led training in Gateway stores, interactive CD-ROM,
online learning and a handy reference guide. Gateway is adding
three new titles to its Survive & Thrive learning series
including The Senior's Guide to PC Basics, Your Lifestyle Guide to
Digital Photography and The Senior's Guide to Digital Photos,
Music, Movies and More. The first title, The Senior's Guide to PC
Basics, makes getting started on a PC simple and stress free. It's
available for $99.99(2). As a special holiday offer, Gateway is
offering Your Lifestyle Guide to Digital Photography for just
$49.99(1). This title educates consumers on how to understand
digital camera basics, develop photo-editing skills and how to
design and print high-quality images at home. The Senior's Guide to
Digital Photos, Music, Movies and More, priced at $99.99(2),
teaches seniors how to turn their PCs into a digital studio, how to
use their digital camera to take great photos and how to enhance
their photography with image editing software. In addition, the
book provides simple instructions on how to create movies to share
with family and friends. Availability and Warranty The new Gateway
digital cameras are available now by phone, on gateway.com and at
Gateway stores. All of the cameras come with a standard one-year
warranty with optional upgrades to three-year limited
warranties(4), Accidental Damage Protection and other services.(4)
About Gateway Since its founding in 1985, Gateway (NYSE:GTW) has
been a technology and direct-marketing pioneer, using its call
centers, web site and retail network to build direct customer
relationships. As it transforms itself from a leading PC company
into a branded integrator of personalized technology solutions, its
range of Gateway-branded products is expanding to include thin TVs,
digital cameras, tablet PCs, and enterprise products, all of which
are designed to work seamlessly together with the company's
award-winning line of PCs. Gateway is America's second most admired
computer company, according to Fortune magazine(5), and its
products and services received more than 125 awards and honors last
year. Visit http://www.gateway.com/ for more information. (1)
Gateway had the best selling home plasma display model for the
period 11/02-8/03. Source: The NPD Group and Gateway. (2) Gateway
Terms and Conditions of Sale apply. All offers subject to change
without notice or obligation and may not be available through all
sales channels. Prices exclude shipping and handling. Applicable
taxes extra. (3) Online training: Instructor-led courses subject to
availability. Course material purchase and Internet access
required. In-store training: Courses subject to change, may vary by
location and are not offered as vocational or job training. Club
memberships non- transferable. Refunds not allowed for upgrades.
All training: Gateway training is not offered as vocational or job
training. (4) Limited warranties and service agreements apply;
visit gateway.com or call 1-800-846-2000 for a free copy. May not
be available in all locations. Accidental Damage Protection not
available in New York. (5) Source: Fortune magazine, March 3, 2003
issue. http://www.newscom.com/cgi-bin/prnh/20020930/LAM050LOGO
http://photoarchive.ap.org/ DATASOURCE: Gateway CONTACT: Media,
Lisa Emard, +1-858-848-3426, Web site: http://www.gateway.com/
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