Gateway Strengthens Its Retail Presence, Bringing the First Quad-Core Desktop to Retail Stores From a Top Tier Manufacturer
May 01 2007 - 9:00AM
PR Newswire (US)
Gateway Also Brings Another Branded Accessory to Major Retailers
With the Gateway Portable Media Drive Kit, Providing an Easy
Solution for Transferring or Backing Up Data IRVINE, Calif., May 1
/PRNewswire-FirstCall/ -- Building on its success with its
award-winning quad-core desktops sold directly to PC enthusiasts
over the phone and web, Gateway is now offering a quad-core desktop
to consumers via major retailers. Based on its popular FX Series,
these systems are perfect for consumers that desire high-end
graphics for gaming or digital creation. "Not only is Gateway the
first major manufacturer to put a quad-core desktop in retail, but
the aggressive price point sends a message to both consumers and
retailers: pay attention to this system, because Gateway means
business in expanding the enthusiast sector," said John Spindler,
research analyst, Current Analysis. "The value proposition of the
Gateway FX Series is astounding when we compare it to similarly
configured systems; in some instances, it has an incredible $1,000
price/performance advantage." In addition, Gateway will be offering
its unique Portable Media Drive Kit in retail outlets, expanding
the availability of Gateway-branded accessories in consumer
electronics stores. The 120GB Portable Media Drive will be
available May 1, and will work in Gateway's mainstream desktop PC
line, which includes the matching bay. "Expanding our product
offerings in retail has been an important element in Gateway's
strategy," said John Schindler, director of consumer products for
Gateway. "By introducing unique and competitively priced products
such as the FX Series of quad-core desktops and our Gateway
Portable Media Drive, we are strengthening our brand and delivering
compelling solutions to our retail customer set." Bringing
Affordability to PCs with the Most Extreme Power and Cutting-Edge
Graphics Capabilities Available Today The Gateway FX line for
retail customers is equipped with Intel(R) Core(TM) 2 Quad Q6600
processors, 512MB ATI Radeon(R) X1950 CrossFire(TM) video cards,
Gigabit Ethernet, and 1,000GB or 500GB of hard drive storage(1).
Prices for Gateway's retail FX line start at an MSRP of $2,099.99.
Digital enthusiasts will especially appreciate the enormous storage
for managing large digital photo and video libraries. The powerful
ATI GPU is ideal for playing and authoring high-definition digital
video, and gamers will find their online game playing experience
more realistic and responsive than ever. "We've seen tremendous
demand over the phone and web for our quad-core desktop line," said
Schindler. "But many PC shoppers still like to purchase computers
from their local retailer, and to date, the only choices available
for a quad-core system have been extremely expensive propositions
from boutique specialists. As a major manufacturer with proven
success in this space, we are bringing to market a much more
affordable, yet still powerful system, greatly expanding their
options." The Gateway FX line is available now at
http://www.bestbuy.com/, http://www.circuitcity.com/,
http://www.compusa.com/, http://www.jr.com/ and
http://www.microcenter.com/. It is also available in selected Best
Buy, Micro Center and J&R stores. Gateway Portable Media Drive
Simplifies Transferring or Backing Up Data With an estimated
selling price of $149.99, the Gateway Portable Media Drive kit
includes a pre-formatted 2.5-inch 120GB PATA hard drive(1) and a
protective sleeve to guard against dings and scratches. A custom
USB cable with a double headed end supports both USB 2.0 and USB
1.1, without the need for an a/c adapter. Color coded ends make it
easy to determine which end should be used for data transference or
for connecting to a power source. The Gateway Portable Media drive
is now available in major retail outlets including Best Buy,
Circuit City, CompUSA and American TV. About Gateway Since its
founding in 1985, Irvine, Calif.-based Gateway (NYSE:GTW) has been
a technology pioneer, offering award-winning PCs, servers and
related products to consumers, businesses, government agencies and
schools. Gateway is the third largest PC company in the U.S. and
among the top ten worldwide. The company's value-based eMachines
brand is sold exclusively by leading retailers worldwide, while the
premium Gateway line is available at major retailers, over the web
and phone, and through its direct and indirect sales force. See
http://www.gateway.com/ for more information. All offers subject to
change without notice or obligation and may not be available
through all sales channels. Prices listed are manufacturer
suggested retail prices and may vary by retail location. Applicable
taxes extra. Trademarks used herein are trademarks or registered
trademarks of Gateway, Inc. in the United States and other
countries. Other product or service names mentioned herein are the
trademarks of their respective owners. (1) Accessible capacity
varies; MB = 1 million bytes; GB = 1 billion bytes. DATASOURCE:
Gateway, Inc. CONTACT: Lisa Emard of Gateway, Inc.,
+1-949-741-7705, Web site: http://www.gateway.com/
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