SALISBURY, N.C., Dec. 15, 2015 /PRNewswire/ -- Now through
Jan. 1, customers can access digital
coupons through the Shazam app on their smartphones while grocery
shopping in stores. Food Lion has partnered with Mood Media
Corporation on the campaign, which is helping customers gain
additional savings on their groceries this holiday season.
"At Food Lion we're always looking for more ways for our
customers to save while grocery shopping," said Keith Nicks, director of loyalty and digital
marketing. "We believe this is an easy and fun way to do just that
during the busy holiday season, while continuing to make groceries
more affordable for our customers.
The service is available at all Food Lion grocery stores.
To access digital coupons, customers should open their Shazam app
when grocery shopping and use the phone to "Shazam" music in the
store. As they do, shoppers will be directed to Food Lion's
MVP Coupon Hub where they can access digital coupons that are
immediately loaded onto their MVP card and redeemed at check
out.
"Leveraging Mood's existing audio infrastructure, our exclusive
Presence beacon technology and the popular Shazam app, we are able
to provide Food Lion with a compelling solution that encourages
direct mobile interaction with the brand, enhancing the in-store
experience and customer loyalty," said Jaime Bettencourt, Senior Vice President of
Premier Sales and Account Management for Mood. "Mobile is a vital
touch point and channel to build highly tailored and personal
connections with customers, and Food Lion is an innovative brand
that really understands that."
Mood announced its partnership with Shazam and launched Shazam
In-Store, powered by Mood, in Nov.
2014. With more than 700 million downloads worldwide and 120
million monthly mobile active users, Shazam is one of the most
popular apps in the world.
About Food Lion
Food Lion, based in Salisbury, N.C., since 1957, has 1,100
stores in 10 Southeastern and Mid-Atlantic states and employs more
than 66,000 associates. By leveraging its longstanding heritage of
low prices and convenient locations, Food Lion is working to own
the easiest full shop grocery experience in the Southeast, anchored
by a strong commitment to affordability, freshness and the
communities it serves. Through Food Lion Feeds, the company has
committed to provide 500 million meals to individuals and families
in need by the end of 2020. Food Lion is a company of Delhaize
America, the U.S. division of Brussels-based Delhaize Group
(NYSE: DEG). For more information,
visit www.foodlion.com.
About Mood Media Corporation
Mood Media Corp. (TSE:
MM) is the largest provider of Experience Design solutions. With
more than 500,000 active client locations around the globe, Mood
enhances the customer experience through interactive mobile
marketing, audio, visual and sensory solutions. Mood's clients
include businesses of all sizes and market sectors, from the
world's most recognized retailers and hotels to quick-service
restaurants, local banks and thousands of small businesses. For
more details: http://us.moodmedia.com/.
About Shazam
Shazam is one of the world's most popular
apps, used by more than 120 million people each month to magically
connect to the world around them. Building on its pioneering
leadership in music identification, Shazam now helps people
discover, interact with, and share video, audio, or printed content
on TV, radio, movie screens, magazines, newspapers, packaged goods,
and retail stores -- and now Shazam lets music fans follow their
favorite artists to see their Shazams and share in the thrill of
discovery. The app has exceeded 20 billion total Shazams since its
launch, and users Shazam over 20 million times each day. Follow us
on Twitter @shazam or for more information, visit
www.shazam.com.
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SOURCE Food Lion