DIRECTV Drafts ‘Blue Chip’ Spokesmen Tony Romo and Andrew Luck To Round Out All-Pro Roster for NFL SUNDAY TICKET
April 23 2015 - 1:56PM
Business Wire
Highly Touted ‘Prospects’ Join Veteran
Pitchmen Peyton and Eli Manning, Creating Sports Marketing’s Most
Dominant Lineup
With the 2015 NFL Draft fast approaching, DIRECTV announced
today its selection of Dallas Cowboys QB Tony Romo and Indianapolis
Colts QB Andrew Luck as the newest members of the NFL SUNDAY TICKET
spokesmen team.
DIRECTV DRAFT DAY - Dallas Cowboys QB
Tony Romo (center left) and Indianapolis Colts QB Andrew Luck
(center right) are the newest members of the NFL SUNDAY TICKET
spokesmen team – joining long-time DIRECTV pitchmen Peyton and Eli
Manning. (Photo: Business Wire)
The picks add even more muscle to DIRECTV’s 2015 sports
marketing depth chart topped by current co-captains Peyton and Eli
Manning, who have been DIRECTV spokesmen for more than a decade.
Romo and Luck, who signed multi-year agreements, will join the
Manning brothers in a wide variety of public relations, advertising
and marketing activities to promote DIRECTV’s exclusive NFL
football subscription service that is included at no extra charge
with qualifying packages in new customer offers this year.
“The Mannings demand excellence from their teammates, so we knew
we had to go big in the first round and select the highest caliber
talent to expand our roster. Tony and Andrew were the most obvious
picks,” said Alex Kaplan, senior vice president of Marketing,
DIRECTV. “With four of the most prominent performers and
personalities in the NFL, we’re taking our NFL SUNDAY TICKET
marketing game to a whole new level.”
Over the years, DIRECTV’s creative advertising and original
video campaigns featuring the Mannings have established NFL SUNDAY
TICKET as one of the most popular sports TV products on the market.
It’s for this same reason that it has become one of the
more-coveted spokesman’s positions among NFL players.
“Every year, I look forward to seeing what hilarious videos or
ads DIRECTV is going to come up with next for its NFL SUNDAY TICKET
campaign,” said Romo. “I’m thrilled to now be a part of it,
although I think I’m going to need to polish up my acting and
comedy chops to keep up with Peyton and Eli.”
“There are a handful of products and ad campaigns that guys in
the locker room pay attention to, and NFL SUNDAY TICKET is
definitely one of them,” said Luck. “I’m expecting a healthy dose
of trash talk from teammates.”
Since its inception in 1994, NFL SUNDAY TICKET has been changing
the way multitudes of displaced NFL fans spend their Sunday
mornings and afternoons watching their favorite teams play. Over
the years, DIRECTV has evolved its NFL SUNDAY TICKET experience
with new elements, including the RED ZONE CHANNEL, FANTASY ZONE
Channel, HD Mix Channels, Player Tracker and statistical alerts for
fantasy football players, instant highlights on the NFL SUNDAY
TICKET app for computers and mobile devices, and games streamed to
tablets or smart phones so fans can watch their team wherever they
are.
DIRECTV has been equally innovative in its advertising and
marketing for NFL SUNDAY TICKET, with award-winning ad campaigns,
and video-driven digital campaigns, including the popular “Football
Cops,” “Football On Your Phone,” and “Fantasy Football Fantasy”
productions. For more information on NFL SUNDAY TICKET and how to
catch every out-of-market game, every Sunday afternoon - all in HD,
on TV, the computer, smart phone or tablet, visit
DIRECTV.com/NFL.
About DIRECTV:
DIRECTV (NASDAQ: DTV) is one of the world's leading providers of
digital television entertainment services delivering a premium
video experience through state-of-the-art technology, unmatched
programming and industry leading customer service to more than 39
million customers in the U.S. and Latin America. In the U.S.,
DIRECTV offers its over 20 million customers access to more than
195 HD channels and Dolby-Digital® 5.1 theater-quality sound,
access to exclusive sports programming such as NFL SUNDAY TICKET,
Emmy-award winning technology and higher customer satisfaction than
the leading cable companies for 14 years running. DIRECTV Latin
America, through its subsidiaries and affiliated companies in
Brazil, Mexico, Argentina, Venezuela, Colombia, and other Latin
American countries, leads the pay TV category in technology,
programming and service, delivering an unrivaled digital television
experience to more than 19 million customers. DIRECTV sports
and entertainment properties include ownership interests and
management of four Regional Sports Networks: ROOT SPORTS Rocky
Mountain, Pittsburgh, Southwest and Northwest; and has minority
ownership interests in Game Show Network. For the most up-to-date
information on DIRECTV, please visit www.directv.com.
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20150423006385/en/
DIRECTVRobert Mercer, 310-964-4683rgmercer@directv.com
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