PGA TOUR and DIRECTV to Offer Five More Years of Expanded Four-in-One Mix Channel Coverage
February 18 2015 - 12:30PM
Business Wire
‘PGA TOUR Experience’ to Offer Enhanced
Coverage of Four Events Each Season through 2019
The PGA TOUR and DIRECTV today announced a five-year extension
that will continue expanded weekend coverage of four PGA TOUR
tournaments each season for DIRECTV customers through the “PGA TOUR
Experience,” beginning with this week’s Northern Trust Open.
This enhanced coverage, introduced in 2013 and to continue
through 2019, includes exclusive features for DIRECTV viewers
accessible through a four-in-one Mix Channel displaying:
- The CBS Sports network feed;
- “Launch Pad,” a channel dedicated to
analyzing golf’s most explosive shot - the long drive;
- “ShotLink® Channel,” a data-intensive
view of tournament competition;
- A “Follow-A-Group” channel that lets
viewers follow select groups of players around the course.
In addition to weekend coverage of the Northern Trust Open,
DIRECTV’s “PGA TOUR Experience” will also be available for the 2015
AT&T Byron Nelson Championship (May 30-31), the Memorial
presented by Nationwide (June 6-7) and The Barclays (August 29-30).
This coverage is in addition to DIRECTV’s exclusive bonus coverage
of the four major championships.
“PGA TOUR Experience has proven to be a popular addition to
DIRECTV’s interactive coverage of major tournaments,” said Dan
York, DIRECTV’s chief content officer. “Viewership of this
distinctive sports content continues to grow year over year, and
viewers are staying engaged longer. Watching PGA TOUR events on
DIRECTV is like nirvana for golf fans.”
“Over the past two seasons, DIRECTV has brought our fans
innovative new coverage of TOUR events through the ‘PGA TOUR
Experience.’ We are thrilled to continue our relationship for five
more years and offer our fans this unique content,” said Rick
Anderson, PGA TOUR Executive Vice President, Global Media.
Each of the bonus channels is fully produced and has its own
announcers. The Mix Channel also displays a constant leaderboard
alongside the channel’s four video cells, providing tee times, live
scoring and the leaders’ location on the course. Each channel in
the Mix can be tuned to full screen.
The Launch Pad channel will feature the following holes in 2015:
the par-5 No. 17 at Riviera Country Club (Northern Trust Open), the
par-5 No. 16 at TPC Four Seasons Las Colinas (AT&T Byron Nelson
Championship), the par-4 No. 17 at Muirfield Village Golf Club (the
Memorial presented by Nationwide), and the par-5 No. 16 at
Plainfield Country Club (The Barclays).
The Launch Pad provides a unique, analytical view of tee shots
that require not just distance but strategy. Dedicated cameras are
positioned on the tee box and landing area of the selected Launch
Pad hole and swings are broken down and analyzed using super slow
motion replays, Protracer shot tracking, split-screen comparisons
and graphic enhancements. Distances and results are measured
against statistical data.
ShotLink® Channel provides a data-rich analysis of the game that
includes both video and data simultaneously. An interactive menu,
available by pressing the red button on the remote, includes
selectable items such as: Top Five Leaders; Leaderboard, which
displays an in-depth scorecard for each player with hole-by-hold
stats for the current or any previous round; and the players’
current year stats.
This spring, the two companies expect to launch a partnership
that will enable consumers, who visit PGATOUR.COM and
PGATOURSuperstore.com, to receive a PGA TOUR Superstore Gift card
when they sign up for qualifying DIRECTV service packages.
For more information on DIRECTV’s expanded golf coverage, visit
www.DIRECTV.com/golf.
About DIRECTV: DIRECTV (NASDAQ: DTV) is one of the
world's leading providers of digital television entertainment
services delivering a premium video experience through
state-of-the-art technology, unmatched programming and industry
leading customer service to more than 39 million customers in the
U.S. and Latin America. In the U.S., DIRECTV offers its over 20
million customers access to more than 195 HD channels and
Dolby-Digital® 5.1 theater-quality sound, access to exclusive
sports programming such as NFL SUNDAY TICKET™, Emmy-award winning
technology and higher customer satisfaction than the leading cable
companies for 14 years running. DIRECTV Latin America, through its
subsidiaries and affiliated companies in Brazil,Mexico, Argentina,
Venezuela, Colombia, and other Latin American countries, leads the
pay TV category in technology, programming and service, delivering
an unrivaled digital television experience to more than 19 million
customers. DIRECTV sports and entertainment properties include
ownership interests and management of four Regional Sports
Networks: ROOT SPORTS Rocky Mountain, Pittsburgh, Southwest and
Northwest; and has minority ownership interests in Game Show
Network. For the most up-to-date information on DIRECTV, please
visit www.directv.com.
About PGA TOUR: The PGA TOUR is the world’s premier
membership organization for touring professional golfers,
co-sanctioning more than 130 tournaments on the PGA TOUR, Champions
Tour, Web.com Tour, PGA TOUR Latinoamérica, PGA TOUR Canada and PGA
TOUR China.
The PGA TOUR’s mission is to entertain and inspire its fans,
deliver substantial value to its partners, create outlets for
volunteers to give back, generate significant charitable and
economic impact in the communities in which it plays, and provide
financial opportunities for TOUR players.
Worldwide, PGA TOUR tournaments are broadcast to more than 1
billion households in 225 countries and territories in 32
languages. Virtually all tournaments are organized as non-profit
organizations in order to maximize charitable giving. In 2013,
tournaments across all Tours generated more than $134 million for
local and national charitable organizations and in early 2014 the
TOUR’s all-time charitable contributions surpassed $2 billion.
The PGA TOUR's web site is PGATOUR.COM, the No. 1 site in golf,
and the organization is headquartered in Ponte Vedra Beach, FL.
PGA TOURChris Smith,
904-273-3379csmith@pgatourhq.comorDIRECTVRobert Mercer,
310-964-4683rgmercer@directv.com
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