DIRECTV Takes Leadership Role in Electronics Recycling
June 09 2014 - 1:00PM
Business Wire
DIRECTV has joined nine other companies and organizations in
launching the R2 Leader program, an initiative designed to advance
the safe, responsible and sustainable repair and recycling of used
electronics.
Under the auspices of SERI, a non-profit organization that
develops policies and programs to advance sustainable electronics
recycling including the multi-stakeholder R2 Standard, R2 Leaders
publicly support R2 certified electronics repair and recycling, as
well as consider R2 certification when choosing a recycling
partner.
“DIRECTV is proud to participate as a founding R2 Leader,” said
Michael Palkovic, executive vice president of Services &
Operations at DIRECTV. “The responsible recycling of electronics
remains a top priority for DIRECTV and we are affirming that
commitment by joining other e-waste recycling leaders in support of
the R2 Standard to help protect the planet. We continue to look for
ways to do even more across all the markets we serve.”
As a founding R2 Leader, DIRECTV will expand its e-waste
collection events for DIRECTV employees at its offices, as well as
provide consumers with information on where and how to find an
R2-certified recycler on its website. DIRECTV and SERI are also
exploring other ways to work together to promote responsible
electronics recycling.
"Since the creation of the R2 Standard for responsible
electronics recycling in 2008, we have consistently heard from
companies and organizations that wanted to support repair and
recycling efforts," said John Lingelbach, executive director of
SERI. "Our partners in launching this program have taken on truly
commendable leadership roles in managing used electronics. I am
excited to work with them to take the next step in developing
responsible and sustainable e-waste recycling policies, programs
and facilities."
Other partners in the R2 Leader program include Goodwill
International, Keep America Beautiful, Microsoft and Sony.
The R2 Standard was created in 2008 through a multi-stakeholder
process that included the U.S. EPA, electronics manufacturers,
recycling companies, non-profit organizations, and other groups.
Electronics recycling and refurbishment facilities certified to the
R2 Standard adhere to best practices in worker health and safety,
environmental protection, chain-of-custody reporting, and other
measurements. Worldwide, over 540 facilities are certified to the
R2 Standard in 17 countries.
About DIRECTV
DIRECTV (NASDAQ: DTV) is one of the world's leading providers of
digital television entertainment services delivering a premium
video experience through state-of-the-art technology, unmatched
programming and industry leading customer service to more than 38
million customers in the U.S. and Latin America. In the U.S.,
DIRECTV offers its 20 million customers access to more than 195 HD
channels and Dolby-Digital® 5.1 theater-quality sound, access to
exclusive sports programming such as NFL SUNDAY TICKET™, Emmy-award
winning technology and higher customer satisfaction than the
leading cable companies for 13 years running. DIRECTV Latin
America, through its subsidiaries and affiliated companies in
Brazil, Mexico, Argentina, Venezuela, Colombia, and other Latin
American countries, leads the pay TV category in technology,
programming and service, delivering an unrivaled digital television
experience to more than 18 million customers. DIRECTV sports and
entertainment properties include two Regional Sports Networks
(Rocky Mountain and Pittsburgh), and minority ownership interests
in Root Sports Northwest and Game Show Network. For the most
up-to-date information on DIRECTV, please
visit www.directv.com.
About SERI
SERI, formerly R2 Solutions, is a prospective 501c3 non-profit
organization (application pending) that provides educational and
outreach services to promote responsible electronics recycling
around the world. It is the housing body for the R2 Standard and
provides additional efforts to develop policies and incentives to
promote responsible electronics recycling. More information can be
found at www.sustainableelectronics.org.
DIRECTVJade Ekstedt, 310-964-3429jlekstedt@directv.com
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