Adam Braff Named Senior Vice President of Business Analytics at DIRECTV
September 30 2013 - 12:14PM
Business Wire
DIRECTV, the world’s leading provider of digital television
entertainment, announced today that Adam Braff has joined DIRECTV
as senior vice president of Business Analytics, reporting to Paul
Guyardo, EVP, Chief Revenue & Marketing Officer.
Adam Braff, Senior Vice President of
Business Analytics (Photo: Business Wire)
Braff, former head of Customer Data & Analytics at JP Morgan
Chase, will oversee in-depth analysis and insights of U.S.
subscriber dynamics to drive continued enhancements in the
acquisition of quality subscribers, customer loyalty, lifetime
value, programming negotiations, and the optimization of DIRECTV
Everywhere and DIRECTV’s Addressable Advertising Platform.
“It’s exciting to be at a company that realized the power of
customer analytics and big data to win in the TV marketplace long
before competitors started to catch on,” said Braff.
“No matter how good you are, you’ve always got to raise your
game. That’s exactly what Adam will do for our analytics,” said
Guyardo.
At JPMorgan Chase, Braff built a team responsible for optimizing
the use of customer data across all of Chase’s consumer businesses
to enhance marketing, risk, anti-fraud, customer experience and
operations decisions.
Prior to Chase, Braff spent ten years at McKinsey & Company,
where he co-founded the North American Customer Experience practice
and was the partner in charge of delivering actionable results to
Fortune 500 clients in several industries. Braff began his career
as a lawyer for Hogan & Hartson (now Hogan Lovells) after
earning his J.D. from the University of Virginia, where he served
as executive editor of the Virginia Law Review.
Braff also holds an A.B. degree in linguistics from Brown
University and began his undergraduate work at the Massachusetts
Institute of Technology. A published author and lecturer on applied
uses of big data, Braff is a renowned expert on customer lifecycle
management and customer experience. He previously served on the
National Board of Directors of the Council of Better Business
Bureaus.
About DIRECTV:
DIRECTV (NASDAQ: DTV) is one of the world’s leading providers of
digital television entertainment services, delivering a premium
video experience through state-of-the-art technology, unmatched
programming and industry-leading customer service to more
than 36 million customers in the U.S. and Latin America.
In the U.S., DIRECTV offers its over 20 million customers access to
more than 190 HD channels and Dolby-Digital® 5.1 theater-quality
sound, access to exclusive sports programming such as NFL SUNDAY
TICKET™, Emmy-award winning technology and higher customer
satisfaction than the leading cable companies for 13 years running.
DIRECTV Latin America, through its subsidiaries and affiliated
companies in Brazil, Mexico, Argentina, Venezuela, Colombia, and
other Latin American countries, leads the pay TV category in
technology, programming and service, delivering an unrivaled
digital television experience to more than 16 million customers.
DIRECTV sports and entertainment properties include two Regional
Sports Networks (Rocky Mountain and Pittsburgh), and minority
ownership interests in Root Sports Northwest and Game Show Network.
For the most up-to-date information on DIRECTV, please
visit www.directv.com.
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DIRECTVDarris Gringeri, (212) 205-0882
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