DirecTV, the second largest U.S. pay-TV provider, is weighing a potential bid for Hulu, the latest company to show interest in the six-year-old online video site, according to a person familiar with the matter.

Hulu's owners, including Walt Disney Co., News Corp., and Comcast Corp., are considering various strategic options for the site including a sale. Other firms that have bid or expressed interest in Hulu include Time Warner Cable Inc., Guggenheim Partners, Yahoo Inc. and former News Corp. president Peter Chernin's investment group. News Corp. owns Dow Jones, publisher of The Wall Street Journal and this newswire.

People familiar with the matter have said that pay-TV operators could be interested in the site in part to expand their so-called TV Everywhere services, which make TV shows available over the Web to pay-TV customers.

The talks between DirecTV and Hulu could fall through. DirecTV was among the buyers that had kicked the tires on the online video site the last time it put itself up for sale in 2011.

Write to Shalini Ramachandran at Shalini.Ramachandran@wsj.com

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