Golf Fans Say ‘Amen’ to DIRECTV’s Expansive Masters Tournament Coverage
April 02 2013 - 1:32PM
Business Wire
DIRECTV will tee up another round of expanded, interactive
coverage of golf’s most prestigious event, the 2013 Masters
Tournament April 11-14.
Golf fans will soak up the history and tradition of the renowned
Augusta National Golf Club while watching complimentary coverage of
Tournament play through DIRECTV’s Masters Mosaic Channel, featuring
CBS Sports’ and ESPN’s live HD coverage of the Tournament. An
interactive app also allows viewers to display the leader board at
the touch of a button and directly access hole-by-hole stats for
each player in the field.
Available only on DIRECTV, the Masters Mosaic will offer six
views of the Tournament: the main CBS Sports/ESPN feed; two
“Featured Group” channels; “Amen Corner,” complete coverage of the
most famous stretch of Augusta National; holes 15 and 16; and
“Masters in Depth,” along with a continuously running leader board
featuring live tee times, scoring and leaders’ locations on the
course. Each extra channel is fully produced with its own
announcers.
Viewers will have access to the following interactive menu of
features throughout the Tournament on any of the six Masters
channels:
- Top Five Leaders – displays the
top five current scores in relation to par. An “Expand” option
takes viewers directly to the full leader board.
- Leader Board – provides
information on all golfers in the field including each player’s
hole-by-hole stats – both current and previous rounds – through the
score card feature, displaying greens hit in regulation, driving
distance and putting average. A customizable leader board lets fans
select their favorite player and place them on top of the board to
more easily track their scores.
- Course Tour – provides fans with
a birds-eye, fly-over video of each hole and a description of any
of Augusta National’s 18 holes.
- Masters Quiz – challenges fans
with 10 questions, refreshed daily, about the history of the
Masters and Augusta National, and the day’s action on course.
“DIRECTV, the Masters Tournament, CBS Sports and ESPN are
looking forward to providing the fans at home a close-up, in-depth
view of golf’s most celebrated tournament,” said Alex Kaplan, vice
president, Revenue and Product Marketing, DIRECTV. “The Mosaic
channel and interactive features are designed to delight and engage
fans who love the game of golf. With the Masters Tournament as the
stage, it doesn’t get any better than this.”
DIRECTV’s Tournament coverage will also include the 2013 Masters
Preview premiering April 8 at 8:30 a.m. ET on its exclusive
Audience channel. CBS Sports Golf announcer Peter Kostis speaks to
the defending Masters champion Bubba Watson, who offers exclusive
insight on the 2013 Masters Tournament – only on DIRECTV. The 2012
Masters Official Film premiered on Audience April 1 at 5 p.m. ET.
All video highlights and a course tour will be available on DIRECTV
On Demand. DIRECTV will also air 3D coverage of the Tournament on
ESPN 3D (Channel 106). For details on all Tournament coverage visit
www.directv.com/masters.
About DIRECTV
DIRECTV (NASDAQ: DTV) is one of the world’s leading providers of
digital television entertainment services delivering a premium
video experience through state-of-the-art technology, unmatched
programming and industry leading customer service to more
than 35 million customers in the U.S. and Latin America. In
the U.S., DIRECTV offers its over 20 million customers access to
more than 185 HD channels and Dolby-Digital® 5.1 theater-quality
sound, access to exclusive sports programming such as NFL SUNDAY
TICKET™, Emmy-award winning technology and higher customer
satisfaction than the leading cable companies for 11 years running.
DIRECTV Latin America, through its subsidiaries and affiliated
companies in Brazil, Mexico, Argentina, Venezuela, Colombia, and
other Latin American countries, leads the pay TV category in
technology, programming and service, delivering an unrivaled
digital television experience to more than 15 million customers.
DIRECTV sports and entertainment properties include three Regional
Sports Networks (Northwest, Rocky Mountain and Pittsburgh) as well
as a 42 percent interest in Game Show Network. For the most
up-to-date information on DIRECTV, please
visit www.directv.com. For more information about Corporate
Citizenship at DIRECTV, please visit
www.directv.com/CorporateCitizenship.
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