Cablevision Brings Viacom to Court - Analyst Blog
February 27 2013 - 12:23PM
Zacks
Cablevision Systems Corporation (CVC) recently
filed an antitrust law suit against media giant Viacom
Inc. (VIAB) for forcing the former to take up bundled TV
channels, inclusive of less popular networks like CMT, MTV Hits,
Nick Jr, Nicktoons, Palladia and VH1 Classic. The case is under
wraps and not available for public viewing.
With respect to the litigation, Viacom believes that these
Pay-TV operators actually gain from such deals as they get more
channels at low cost.
At the end of last year, Cablevision and Viacom entered into a
long-term agreement, under which the former will carry Viacom’s
network for an undisclosed amount. However, we believe that
mounting programming costs and failure to strike a better bargain
with Viacom has forced Cablevision to file such litigation against
the media giant.
Generally, most media companies follow the similar business
pattern of bundling their low rated channels with other popular
channels, hence inflating the channel package rates.
Such harmful practices have not only increased programming
expenses of cable and satellite TV operators but at the same time,
have also affected margins in a big way. Moreover, the numbers of
channel blackouts have also increased over the last year, resulting
from disagreement between media partners and cable and satellite
operators.
Last year, DIRECTV (DTV) – the largest
satellite TV operator in the U.S – failed to renew its contract
with Viacom as the former was demanding a huge hike in fees, which
resulted in blackout of channels for nine days. Finally, DIRECTV
resumed its channel service by renewing the contract at a 20%
higher rate.
Likewise, in 2012, higher demand for fees had forced
Time Warner Cable Inc. (TWC) to drop Ovation
network while Dish Network Corp. too dropped AMC Network channels
from their popular program lists.
So we believe that such serious allegation brought by
Cablevision may raise big questions over the business model
followed by the media companies.
Currently, Cablevision has a Zacks Rank #4 (Sell).
CABLEVISION SYS (CVC): Free Stock Analysis Report
DIRECTV (DTV): Free Stock Analysis Report
TIME WARNER CAB (TWC): Free Stock Analysis Report
VIACOM INC-B (VIAB): Free Stock Analysis Report
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