Lowest NFL SUNDAY TICKET™ Price in More Than a Decade Rewards Loyal DIRECTV Football Fans
April 19 2012 - 5:44PM
Business Wire
DIRECTV is rewarding its existing customers with the lowest
price in almost a decade for its exclusive NFL SUNDAY TICKET
package.
Current customers will pay only $199.95, more than 40 percent
less than last year’s price, for the full slate of NFL 2012 regular
season out-of-market game broadcasts along with the Game Mix
channel and the Player Tracker feature. The new package is designed
to make DIRECTV's most popular sports subscription service
available to as many customers as possible including those who
experienced NFL SUNDAY TICKET for the first time last year.
And those customers who want access to an enhanced version of
the package they can take with them wherever they go, can choose
the newly branded NFL SUNDAY TICKET Max package, which offers
popular features like RED ZONE CHANNEL, Short Cuts and
online/mobile.
Recognizing that millions of customers will have access to NFL
SUNDAY TICKET at an outstanding value, DIRECTV is sponsoring the
NFL.com LIVE: 2012 Draft Webcast April 26-28, and teaming up with
NFL.com analyst Michael Lombardi to name a line-up of sleeper
“value picks” – those players who may have a major impact on their
new team’s future success or failure.
“NFL SUNDAY TICKET is an incredible product and we want to make
sure it is accessible and affordable to as many of our customers as
possible, so we made the decision to dramatically lower the price,”
said Alex Kaplan, vice president, Marketing for DIRECTV. “With
these new package options we hope that those who had the service
before will enjoy it again, and those who have not had a
chance to subscribe to NFL SUNDAY TICKET will take this opportunity
to experience this fantastic service for the first time."
DIRECTV’s unique “value picks” platform on NFL.com is based on
the fact that many of the league’s most successful players were
names that went “under the radar” on draft day and ended up being
the most valuable decisions ever made by their teams. When the 2012
NFL Draft is complete, Lombardi will issue his definitive list
of Top-10 “Value Picks” from the 2012 draft. The 10 players chosen
on the 2012 “All-Value” team will receive DIRECTV systems and one
year of complementary DIRECTV® service, including NFL SUNDAY
TICKET, so their families can follow all of the action during the
players’ rookie seasons.
Current DIRECTV customers who purchase the 2012 NFL SUNDAY
TICKET service for $199.95, will be able to watch every regular
season game live every Sunday afternoon in HD, along with the Game
Mix Channel that features up to eight live games on one screen
complete with scores, stats and standings; Player Tracker, a
must-have for fantasy fans who can follow player and team stats
throughout the day; and highlights on demand.
NFL SUNDAY TICKET MAX is available for $299.95 (and only $100
for existing NFL SUNDAY TICKET customers who want to upgrade) and
offers all the games in HD, Game Mix, RED ZONE CHANNEL, Short Cuts,
online/mobile, Player Tracker, score/stats/standings and highlights
on demand. For more information on the NFL SUNDAY TICKET offers
visit www.DIRECTV.com/nfl.
About DIRECTV
DIRECTV (NASDAQ: DTV) is one of the world’s leading providers of
digital television entertainment services delivering a premium
video experience through state-of-the-art technology, unmatched
programming and industry leading customer service to 32 million
customers in the U.S. and Latin America. In the U.S., DIRECTV
offers its 19.9 million customers access to more than 170 HD
channels and Dolby-Digital® 5.1 theater-quality sound, access to
exclusive sports programming such as NFL SUNDAY TICKET™, Emmy-award
winning technology and higher customer satisfaction than the
leading cable companies for 11 years running. DIRECTV Latin
America, through its subsidiaries and affiliated companies in
Brazil, Mexico, Argentina, Venezuela, Colombia, and other Latin
American countries, leads the pay-TV category in technology,
programming and service, delivering an unrivaled digital television
experience to 12 million customers. DIRECTV sports and
entertainment properties include three Regional Sports Networks
(Northwest, Rocky Mountain and Pittsburgh) as well as a 60 percent
interest in Game Show Network. For the most up-to-date information
on DIRECTV, please visit www.directv.com.
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