DirecTV Seeks To Double Latin America Revenue, Subscribers
March 29 2012 - 10:15AM
Dow Jones News
NEW YORK (DOW JONES)--DirecTV Group Inc. (DTV) Thursday outlined
new details on its expansion efforts in Latin America, which is
becoming the satellite television company's main source of growth
as its U.S. markets mature.
As part of a new five-year plan, DirecTV aims to double its
Latin America subscribers to more than 16 million and annual
revenue to more than $10 billion. Operating profit before
depreciation and amortization is also expected to increase to $3
billion, from around $1.7 billion at present, the company said at
an investors day in New York.
DirecTV executives pointed to economic growth and new household
formation in the region--particularly in Brazil--as a source of
growth.
DirecTV also benefits from lower programming costs and pays
fewer affiliate fees in the region than in the U.S., even though
the average revenue DirecTV earns from each subscriber is lower in
Latin America than in the U.S.
DirecTV plans to invest in better customer service and
technology, including potential spectrum investments, in order to
support its expansion efforts in the region.
-By William Launder, Dow Jones Newswires; 212-416-3412;
william.launder@dowjones.com
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