Free Radio Service for DTV Users - Analyst Blog
March 09 2012 - 1:11PM
Zacks
DIRECTV (DTV) recently announced that it has
struck a deal with Pandora Media, Inc (P), a
provider of online radio services in the US. Following the deal,
DIRECTV subscribers will enjoy free radio services.
In order to access this free radio service, the subscribers of
DIRECTV just need to sign up with Pandora on their DIRECTV HD DVR.
Moreover, the new 1080p HD Guide from DIRECTV will allow users to
quickly scroll through the menu in order to select their popular
songs as well as customize their favorite radio stations.
DIRECTV is facing tough competition from telecom and other cable
and satellite service providers as they continue to diversify their
product portfolio. Major telecom and cable pay-TV operators offer
double (voice and internet) as well as triple play (voice, internet
and TV) services to its customers, which DIRECTV lacks in its
product portfolio.
Moreover, the U.S. pay-TV market is also getting saturated. So,
in order to retain its customer as well as to counter stiff
competition the company is rolling out new value added products and
services to its customers.
In October last year, the company launched its popular Nomad
device, which provides flexibility to subscribers to watch programs
from anywhere they feel like. The company is also planning to
launch a new product called ‘Home Media Center’ in the upcoming
months.
The new device not only records five shows at one time but also
has double storage capacity as compared to traditional HD DVR. Such
new products will not only help them to combat competition but also
create new revenue streams for the company going forward.
We maintain our long-term Neutral recommendation on DIRECTV.
Currently, DIRECTV has a Zacks #3 Rank, implying a short-term Hold
rating on the stock.
California-based DIRECTV Group Inc. is a provider of satellite
delivered digital television and video service.
DIRECTV (DTV): Free Stock Analysis Report
PANDORA MEDIA (P): Free Stock Analysis Report
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