DIRECTV Continues 3D Leadership with Exclusive Full-Length 3D Opera and Even More Hollywood Movies in 3D This Spring

3D is in full bloom on DIRECTV this spring with a colorful variety of new programming to choose from, including the exclusive, U.S. broadcast of the full-length 3D opera, Donizetti’s Lucrezia Borgia, directed by acclaimed British filmmaker, Mike Figgis, and several 3D Hollywood movies – all available on the DIRECTV CINEMA platform. DIRECTV offers more 3D programming than any other television provider in the country.

Told through the visionary directorial style of Mike Figgis (Leaving Las Vegas), Lucrezia Borgia, featuring one of opera’s most notorious femme fatales in the title role, tells the tale of murder, torture and incest as it follows one of history’s first crime families. The dramatic opera, performed by the English National Opera (ENO), stars soprano Claire Rutter, American tenor Michael Fabiano and is conducted by Paul Daniel.

Interwoven throughout the opera’s interludes will be a series of short films, directed by Figgis, that present the back story of Lucrezia and the Borgia family, behind-the-scenes interviews with Figgis and the cast, as well as Donzetti’s original score. The 3D production of Lucrezia Borgia, a collaboration between Sky Arts and ENO, was filmed live on Feb. 23, 2011 at the London Coliseum and will be available on DIRECTV CINEMA beginning this April.

In addition, DIRECTV CINEMA (Ch. 104) is adding a variety of Hollywood movies in 3D to its lineup, including Piranha 3D (Now Playing), Jackass 3D (March 8), Tangled 3D (March 29), Tron: Legacy 3D (April 5), for $6.99 each.

“We are constantly looking for ways to provide our 3D fans with the most compelling lineup of 3D programming available,” said Derek Chang, executive vice president, Content Strategy and Development, DIRECTV. “Mike Figgis’ unique production of Donizetti’s Lucrezia Borgia and Hollywood hits like Tangled and Tron: Legacy 3D are the perfect content to showcase 3D technology at its best.”

n3D™, powered by Panasonic (Ch. 103), the nation’s first 24/7 3D network, is available at no additional cost to millions of DIRECTV HD customers. In addition to exclusive 3D coverage of special events such as the 2010 MLB All-Star Game and the 2010 U.S. Open Tennis Championship, the n3D channel also gives customers access to exclusive, original 3D programming such as DIRECTV’s award-winning series “Guitar Center Sessions” and “Guy’s Big Bite” in 3D. The 3D programming available both on n3D and DIRECTV CINEMA are all powered by Panasonic. DIRECTV also offers 3net and ESPN 3D as part of its 3D programming platform.

DIRECTV HD customers received a free software upgrade that enables them to have access to the 3D channels on DIRECTV. DIRECTV HD customers will need a 3D television set and 3D glasses to view 3D programming on DIRECTV. For more information on n3D™ powered by Panasonic or DIRECTV CINEMA™, please visit www.DIRECTV.com/3D or www.DIRECTV.com/cinema.

About DIRECTV:

DIRECTV (NASDAQ: DTV) is the world’s most popular video service delivering state-of-the-art technology, unmatched programming, the most comprehensive sports packages available and industry leading customer service to its more than 28 million customers in the U.S. and Latin America. In the U.S., DIRECTV offers its 19.2 million customers access to over 160 HD channels and Dolby-Digital® 5.1 theater-quality sound (when available), access to exclusive sports programming such as NFL SUNDAY TICKET™, award winning technology like its DIRECTV® DVR Scheduler and higher customer satisfaction than the leading cable companies for ten years running. DIRECTV Latin America, through its subsidiaries and affiliated companies in Brazil, Mexico, Argentina, Venezuela, Colombia, and other Latin American countries, leads the pay-TV category in technology, programming and service, delivering an unrivaled digital television experience to 8.9 million customers. DIRECTV sports and entertainment properties include three Regional Sports Networks (Northwest, Rocky Mountain and Pittsburgh) as well as a 65 percent interest in Game Show Network. For the most up-to-date information on DIRECTV, please call 1-800-DIRECTV or visit directv.com

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