DIRECTV Celebrates Black History Month With Special Event Featuring Archbishop Desmond Tutu, Herbie Hancock And Mayor Antonio...
February 17 2011 - 11:00AM
Business Wire
In celebration of Black History Month, DIRECTV, along with
BET/CENTRIC Networks and the Partnership for L.A. Schools, will
host Nobel Peace Prize laureate and human rights activist,
Archbishop Desmond Tutu, as he addresses students at a special
assembly at Santee High School in Los Angeles today. Jazz icon and
14-time Grammy® Award winner, Herbie Hancock, will also perform at
this once-in-a-lifetime event. In addition, the program will
feature Los Angeles Mayor Antonio Villaraigosa as a guest speaker,
as well as a performance by the Crenshaw High School Elite
Choir.
The 75-minute program will be filmed at Santee High School,
which is part of the Partnership for L.A. Schools program started
by Mayor Villaraigosa, and will be offered as a special broadcast
this spring to the 7,500 schools nationwide that receive
complimentary educational programming through the DIRECTV GOES TO
SCHOOL® program. For information on specific airdates and times
please visit www.directvgoestoschool.com.
“We are thrilled and honored that Archbishop Desmond Tutu is
participating in our Black History Month celebration and sharing
his vision of how young Americans can help shape our future
leadership,” said Mike White, chairman, president and CEO of
DIRECTV. “This is an invaluable opportunity for students to hear
such an important historical figure speak, as well as experience a
live performance by music legend Herbie Hancock, and we are proud
to be a part of it.”
“CENTRIC is excited to be partnering with DIRECTV on such an
innovative program that marries both music and education and brings
it to the classroom,” said Paxton Baker, executive vice president
and general manager of CENTRIC. “BET Networks is committed to
advancing our community through educational initiatives,
particularly those that infuse African-American culture in the arts
with the world around us.”
"Black History Month isn't just about learning from the
past," said Los Angeles Mayor Antonio Villaraigosa, "It's
about looking to the future and understanding that no matter one's
race, ethnicity, religion or background, we all have the
opportunity to shape the world we live in through the volume of our
voices and the power of our actions. I am honored to share the
stage with Archbishop Tutu – a true hero of mine – as well as with
the legendary Herbie Hancock and the talented students of the
Crenshaw High School Elite Choir. Hundreds of students from
Crenshaw and Santee High Schools will be able to enjoy today's
assembly, and thanks to the generous leadership of DIRECTV, the
special event will reach thousands more."
DIRECTV is committed to fostering education through two
corporate citizenship programs available to K-12 schools
nationwide: DIRECTV GOES TO SCHOOL® and DIRECTV4Schools™. Through
DIRECTV GOES TO SCHOOL, schools can receive a free DIRECTV® System
and educational programming to enhance their students’ classroom
experience. The DIRECTV4Schools program is an easy way for schools
to earn the funds they need for special programs, equipment, and
events that enrich student learning. For more information on these
and other DIRECTV corporate citizenship programs, please visit
directv.com/corporatecitizenship.
About DIRECTV:
DIRECTV (NASDAQ: DTV) is the world’s most popular video service
delivering state-of-the-art technology, unmatched programming, the
most comprehensive sports packages available and industry leading
customer service to its 27.6 million customers in the U.S. and
Latin America. In the U.S., DIRECTV offers its 19.1 million
customers access to over 160 HD channels and Dolby-Digital® 5.1
theater-quality sound (when available), access to exclusive sports
programming such as NFL SUNDAY TICKET™, award winning technology
like its DIRECTV® DVR Scheduler and higher customer satisfaction
than the leading cable companies for ten years running. DIRECTV
Latin America, through its subsidiaries and affiliated companies in
Brazil, Mexico, Argentina, Venezuela, Colombia, and other Latin
American countries, leads the pay-TV category in technology,
programming and service, delivering an unrivaled digital television
experience to 8.5 million customers. DIRECTV sports and
entertainment properties include three Regional Sports Networks
(Northwest, Rocky Mountain and Pittsburgh) as well as a 65 percent
interest in Game Show Network. For the most up-to-date information
on DIRECTV, please call 1-800-DIRECTV or visit directv.com
About CENTRIC
CENTRIC is a 24-hour entertainment channel featuring originals,
movies, music and reality programming that reflects the lifestyle
and sophistication of today's African-American and multicultural
adult viewer. Its compelling content infuses a unique mix of music,
culture and style that embody the lives, tastes, and aspirations of
the CENTRIC viewer: All You. All Day. All Night.
About the Partnership for L.A.
Schools
The Partnership for L.A. Schools was started by Los Angeles
Mayor Antonio Villaraigosa as a unique collaboration between the
City of Los Angeles and the Los Angeles Unified School District to
turn around LA’s lowest performing schools and create a model for
doing so district-wide. Today it is one of the largest public
school turnaround projects in the nation, serving nearly 20,000
students across 15 schools in some of the city’s poorest
communities.
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