Dell Boomi’s Salesforce Integration Delivers Critical Visibility and Collaboration for Dell Technologies
September 28 2016 - 10:00AM
Business Wire
Dell Boomi today announced its data and application integration
technology is supplying critical interoperability between the
Salesforce Sales Cloud CRM instances that were in place at Dell and
EMC before the historic merger. By using Dell Boomi’s
market-leading AtomSphere integration platform as a service (iPaaS)
to unify the disparate Salesforce systems, Dell Technologies has
achieved vital visibility and collaboration to drive immediate
business impact in such areas as cross-sell of complementary Dell
and EMC products, revenue forecasting, sales pipeline management
and supply chain planning.
When the Dell EMC transaction was announced, sales force
readiness and revenue forecasting were identified as critical
considerations for a seamless transition on day one and beyond.
Bridging the gap between the dual Salesforce systems became a
priority to avoid the error-prone inefficiencies of sales reps,
account managers and finance professionals manually reconciling and
reporting on data from disconnected systems. The Dell Boomi iPaaS
platform, connecting any combination of cloud and on-premises
applications without the burden of installing and maintaining
integration software or appliances, was the ideal choice to
integrate the Dell and EMC Salesforce instances.
Collaborating with EMC IT and end-users from both Dell and EMC,
Dell’s IT team completed development and testing work in only a few
weeks, after reconciling disparate business rules and processes at
the two companies. Launched into production when the merger
finalized, Dell Boomi’s real-time, bi-directional integration has
enabled visibility and collaboration across the unified Dell
Technologies global sales team, comprised of more than 40,000 sales
professionals. Sales team members have a single view of more than
50,000 open opportunities across the newly combined company to
pursue cross-sell synergies across complementary server, storage,
virtualization and PC technologies in the combined portfolio. The
sales team can also easily identify competing “hot spot” products
to avoid potential opportunity and pipeline conflicts.
At the executive and planning levels, Dell Boomi’s integration
enables insight and control for revenue forecasting, pipeline
management and supply chain planning without the delay and cost of
manually exporting data from standalone Salesforce systems. As a
result, Dell Technologies has the comprehensive, real-time
visibility needed to accurately forecast revenue, better manage the
sales team, ensure optimal inventory of components and react
quickly to challenges.
“Dell Boomi plays a crucial role in the Dell-EMC combination by
providing our unified team of more than 40,000 sales reps with
visibility and collaboration from day one,” said Chris McNabb, CEO
of Dell Boomi. “By using Boomi to integrate separate Salesforce
Sales Cloud applications at both Dell and EMC, Dell Technologies is
poised for rapid time to value and business impact from the
start.”
McNabb said he anticipated that Dell Boomi would play a key role
across the newly combined Dell Technologies landscape, offering a
broad range of proven and flexible solutions for data and
application integration, master data management (MDM) and API
management. Dell has utilized its Boomi platform for about a
half-dozen previous internal integration projects, including
connecting Microsoft Azure Active Directory to a third-party
fulfillment system to automate licensing order processes. EMC was a
Boomi user itself, relying on Boomi for integration between
Salesforce and an Aprimo marketing tool.
“Dell Boomi is immensely valuable for a large enterprise to do
any-to-any integrations across either cloud or on-premises
systems,” McNabb continued. “That a small development team could
accomplish this initial Salesforce integration in only a few weeks
illustrates the time to value and ease of use that has made Dell
Boomi a leader in the integration platform as a service
market.”
Kate Parsons, business owner and IT integration lead for the
project, said Dell Boomi was the ideal choice for the Salesforce
integration project. “Boomi came through in flying colors to get
our salesmakers collaborating on day one,” said Parsons. “Boomi’s
lightweight footprint and ease of use made development very
straightforward work. It’s an extremely agile, cost-effective and
robust platform that in this case addresses a critical
high-priority need.”
About Dell Boomi
Dell Boomi delivers the first and only multi-purpose PaaS for
AtomSphere integration Platform as a Service (iPaaS), Master Data
Management (MDM) and API Management, and enables customers to
integrate any combination of cloud and on-premises applications
without software, appliances or coding. Organizations of all sizes,
from growing mid-market companies to very large enterprises, enjoy
rapid time to value as a result of drastically reduced
implementation times and substantial cost savings over traditional
integration, MDM, and API management solutions. Visit
http://www.boomi.com for more information.
About Dell Technologies
Dell Technologies is a unique family of businesses that provides
the essential infrastructure for organizations to build their
digital future, transform IT and protect their most important
asset, information. The company services customers of all sizes
across 180 countries – ranging from 98% of the Fortune 500 to
individual consumers – with the industry’s most comprehensive and
innovative portfolio from the edge to the core to the cloud. Visit
http://www.delltechnologies.com for more information.
© Dell, EMC, Dell Boomi, and Dell Technologies are trademarks of
Dell Inc. Dell disclaims any proprietary interest in the marks and
names of others.
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EastwickKelsey Quickstad,
415-820-4494dell_boomi@eastwick.comorDell BoomiJanine Kromhout,
650-269-1417Janine_Kromhout@dell.com
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