Cvent Announces 2015 Top 25 Meeting Destinations in Europe
October 28 2015 - 8:29AM
Business Wire
London, Barcelona and Paris Lead in Hosting
Meetings and Events as Competition Between Destinations
Intensifies
Cvent, Inc. (NYSE: CVT), a leading cloud-based enterprise event
management platform, today announced its inaugural list of the top
25 cities for meetings and events in Europe according to meeting
and event booking activity through the Cvent Supplier Network.
Featuring more than 234,000 hotels, resorts and special event
venues, the Cvent Supplier Network is one of the world's
largest and most accurate databases of detailed venue information.
Cvent sourced more than $8 billion in meetings and events through
its marketplace in 2014.
Competition between cities to attract meetings and events is
incredibly fierce in Europe. Cvent’s analysis of sourcing activity
identified significant competition between European countries, and
increasingly within countries where smaller markets are investing
to lure events away from major cities.
The top 25 European cities for 2015 are:
1
London, England 14 Munich, Germany 2 Barcelona, Spain 15
Copenhagen, Denmark 3 Paris, France 16 Lisbon, Portugal 4
Amsterdam, Netherlands 17 Manchester, England 5 Berlin, Germany 18
Stockholm, Sweden 6 Frankfurt, Germany 19 Athens, Greece 7 Madrid,
Spain 20 Budapest, Hungary 8 Rome, Italy 21 Milan, Italy 9
Brussels, Belgium 22 Hannover, Germany 10 Dublin, Ireland 23
Birmingham, England 11 Prague, Czech Republic 24 Zurich,
Switzerland 12 Istanbul, Turkey 25 Edinburgh, Scotland 13 Vienna,
Austria
“Destinations and venues are working in tandem to be more
attractive to event organizers to retain and grow group business,
which is an important economic driver and often generates more
profitable revenue for venues,” said David Chalmers, European
marketing director at Cvent. “The strength of cities like Istanbul
on the periphery of the EU and Athens in economically-challenged
Greece highlight the rivalry between countries. Manchester and
Birmingham are excellent examples of up-and-coming cities
challenging their major domestic market.”
Cvent evaluated more than 2,500 cities in Europe featured on
the Cvent Supplier Network to compile the first annual
list. Activity was tracked from July 2014 to June 2015 and the
ranking was then determined by a set of qualifying criteria
consisting of:
- Unique Request for Proposals
Received
- Total Room Nights Requested in
RFPs
- Awarded Request for Proposals
- Awarded Room Nights
- Percentage of Qualified Meeting
Venues
- Number of Profile Views
Commenting on the announcement, Tracy Halliwell MBE, director of
Business Tourism & Major Events at London & Partners,
the official Convention Bureau for the city said: “We are delighted
that London has been named the number one meeting destination in
Europe by Cvent. This has been a great year for the city with
amazing events including the European Society of Cardiology’s
congress held at London’s ExCeL, Advertising Week Europe returning
to the capital for the second year running, and another hugely
successful London Technology Week. The meetings and events industry
is constantly evolving and we are thrilled to see that our strategy
to keep London at the forefront of innovation is delivering
significant returns for the city.”
“While many big name cities like London and Barcelona often make
event organizers’ initial lists, they are more likely to share the
lists with a broader set of international choices and smaller
domestic cities,” said Stephen Morton-Prior, Director, Clearwater
Events. “Event organizers have become more sophisticated in how
they source events, both in their practices and the technology that
is used, to identify destinations and venues that deliver an
excellent attendee experience at an attractive price.”
Cvent provides a robust tool to help more than 70,000 event
organizers source and compare meeting hotels and venues with event
space. Hotels are able to market directly to event organizers and
compete for group business.
The Cvent Supplier Network contains listings of hotels and other
venues in more than 175 countries that can be searched and filtered
based on approximately 200 meetings and events attributes. The
Cvent Supplier Network is part of the Cvent Hospitality Cloud,
which provides hotels, CVBs and other event venue owners a
combination of event management software and marketing solutions to
more effectively generate qualified demand for meetings and events,
manage that demand more efficiently, and measure group business
performance.
About Cvent
Cvent, Inc. (NYSE: CVT) is a leading cloud-based enterprise
event management platform, with more than 14,000 customers
worldwide. Cvent offers software solutions to event planners for
online event registration, venue selection, event management,
mobile apps for events, e-mail marketing and web surveys. Cvent
provides hoteliers with an integrated platform, enabling properties
to increase group business demand through targeted advertising and
improve conversion through proprietary demand management and
business intelligence solutions. Cvent solutions optimize the
entire event management value chain and have enabled clients around
the world to manage hundreds of thousands of meetings and events.
For more information, please visit cvent.com, or connect with us
on Facebook, Twitter or LinkedIn.
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version on businesswire.com: http://www.businesswire.com/news/home/20151028005092/en/
Cvent, Inc.Nevin Reilly, 212-446-1893nreilly@sloanepr.com
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