GUANGZHOU, China, May 17 /PRNewswire-Asia-FirstCall/ -- 7 Days Group Holdings Limited ("7 Days Group" or the "Company") (NYSE: SVN), a leading and fast growing national economy hotel chain based in China, today announced its unaudited financial results for the first quarter 2010.

    First Quarter 2010 Financial Highlights
    -- Total net revenues increased by 26.4% to RMB302.2 million
       (US$44.3 million)(1), compared to RMB239.0 million for the same quarter
       in 2009.
    -- Income from operations was RMB12.8 million (US$1.9 million), compared
       to a loss of RMB4.1 million in the first quarter of 2009. Non-GAAP
       income from operations increased to RMB15.6 million (US$2.3 million)
       from a loss of RMB1.7 million for the same quarter in 2009.
    -- EBITDA was RMB52.9 million (US$7.8 million), compared to
       RMB27.2 million for the same quarter in 2009. Adjusted EBITDA increased
       75.6% year-over-year to RMB55.7 million (US$8.2 million). EBITDA margin
       was 17.5% as compared to 11.4% in the same quarter in 2009. Adjusted
       EBITDA margin increased to 18.4% from 13.3% in the same quarter in 2009.
    -- Net income attributable to the Company's shareholders was
       RMB5.7 million (US$0.8 million), compared to a net loss of
       RMB7.8 million for the first quarter 2009. Non-GAAP net income was
       RMB8.5 million (US$1.2 million), compared to a loss of RMB3.3 million
       for the first quarter 2009.
    -- Basic earnings per ADS(2) was RMB0.12 (US$0.02), and diluted earnings
       per ADS was RMB0.11 (US$0.02). Non-GAAP basic earnings per ADS was
       RMB0.17 (US$0.03), and non-GAAP diluted earnings per ADS was RMB0.17
       (US$0.02).
    -- Net operating cash inflow was RMB48.9 million (US$7.2 million), an
       increase of 64.2% compared to RMB29.8 million in the first quarter 2009.


    First Quarter 2010 Operational Highlights
    -- Added 3 net leased-and-operated hotels and 6 net managed hotels in the
       first quarter 2010.
    -- As of March 31, 2010, 7 Days Group had 346 hotels in operation,
       consisting of 239 leased-and-operated hotels and 107 managed hotels and
       representing a total of 34,055 rooms and covering 55 cities.
    -- As of March 31, 2010, there were 35 leased-and-operated hotels under
       conversion and 66 managed hotels contracted but not yet opened.
    -- In the first quarter of 2010, occupancy rates for leased-and-operated
       hotels, managed hotels and all hotels were 89.6%, 77.7% and 86.2%,
       respectively, compared with 83.9%, 78.2% and 83.5% for the same quarter
       in 2009.
    -- In the first quarter 2010, overnight occupancy rates for
       leased-and-operated hotels, managed hotels and all hotels were 86.0%,
       74.7% and 82.8%, respectively.
    -- RevPAR(3) for leased-and-operated hotels improved significantly to
       RMB142.5 in the first quarter of 2010, from RMB129.7 in the same
       quarter in 2009, while RevPAR for managed hotels and for all hotels
       were RMB115.7 and RMB135 in the first quarter of 2010, respectively,
       compared with RMB119.4 and RMB128.9, respectively, in the first quarter
       of 2009.
    -- The improvement in RevPAR for leased-and-operated hotels was primarily
       a result of higher average daily rates and occupancy rates due to our
       powerful loyalty program and increased brand name recognition together
       with an improved macro environment. The decrease in RevPAR for managed
       hotels reflected the larger proportion of newly opened hotels within
       the Company's managed hotel portfolio in the period.
    -- As of March 31, 2010, the number of 7 Days Club members increased by
       57.3% to approximately 11.0 million from 7.0 million as of March 31,
       2009, with repeat customers accounting for 86% of total room nights in
       the first quarter 2010.

    (1) The Company's reporting currency is Renminbi ("RMB"). The translation
        of amounts from RMB to United States Dollars is solely for the
        convenience of the reader. RMB amounts included in this press release
        have been translated into U.S. dollars at the exchange rate of March
        31, 2010 as set forth in the H.10 statistical release of the Federal
        Reserve Board, which was US$1.00 = RMB6.8258. No representation is
        made that RMB amounts could have been, or could be, converted into U.S.
        Dollars at that rate or at any other rate on March 31, 2010. The
        Company's reporting currency is Renminbi ("RMB"). The translation of
        amounts from RMB to United States Dollars is solely for the
        convenience of the reader. RMB amounts included in this press release
        have been translated into U.S. dollars at the exchange rate of March
        31, 2010 as set forth in the H.10 statistical release of the Federal
        Reserve Board, which was US$1.00 = RMB6.8258. No representation is
        made that RMB amounts could have been, or could be, converted into U.S.
        Dollars at that rate or at any other rate on March 31, 2010.
    (2) Each ADS represents 3 of the Company's ordinary shares.
    (3) RevPAR represents revenue per available room

Recent Business Developments:

Mr. Alex Nanyan Zheng, 7 Days Group's Chief Executive Officer and Director, commented, "I am pleased to report a strong start of 2010, as total revenues of RMB302.2 million surpassed our guidance announced in March 2010 and non-GAAP net income increased for a third consecutive quarter."

"We made sound progress across most of our key performance metrics despite this being our seasonally low quarter. Average occupancy rates within our leased-and-operated hotels reached an impressive 89.6%, essentially in-line with the seasonally high occupancy rate in the fourth quarter 2009, and managed hotel occupancy rate remained flat year-over-year despite an increase of newly opened managed hotels in the mix. Overnight occupancy rate reached 86% in the first quarter. Going forward, we will continue to focus on attracting overnight customers to our hotels.

"Furthermore, we witnessed the power of our 7 Days Club as members accounted for 98% of total room nights in the past 12 months, reflecting a high level of customer loyalty and the success of our strategy to focus on member-driven growth. Our membership program and powerful eCommerce platform not only foster customer loyalty, but also provide us with distinct cost advantages as we are less reliant on extensive marketing campaigns and third party travel agents. We believe these advantages are difficult to replicate and will help us drive long-term sustainable growth.

"Looking ahead, we will continue to capitalize on the robust opportunities present in China's fast expanding travel and tourism industry. We have a solid pipeline of hotels under conversion as a result of recent proactive efforts, totaling 101 hotels as of March 31, 2010. Since April 1, we have signed another 28 leased-and-operated hotels and another 34 managed hotels, which further enriches our pipeline. We believe this strong performance positions us to deliver accelerating revenue growth through the rest of the year.

"Our sound financial footing, together with our large, loyal customer base and hotel expansion efforts, positions us to build on our positive momentum and deliver long-term value to our shareholders."

Mr. Eric Haibing Wu, 7 Days Group's Chief Financial Officer, added, "Our first quarter results demonstrate the strength of our business model and the solid execution of our growth strategy. We continued to deliver strong financial results highlighted by significant year-over-year revenue and EBITDA growth, and a third consecutive quarter of non-GAAP profitability. Our healthy cash position also allows us to maintain strategic flexibility. In the meantime, we started to realize meaningful financial contribution from our managed hotel portfolio. Continued expansion of our managed hotels is one of our primary strategic imperatives, and we are pleased with our progress to date. In addition, we have maintained stringent cost controls in an effort to drive margin improvements as we seek to be the low cost industry operator. We believe our strong financial results, powerful operating platform and focused strategy position us well to deliver continued growth in the rest of 2010."

First Quarter 2010 Unaudited Financial Results

Gross revenues. Gross revenues for the first quarter of 2010 were RMB320.2 million (US$46.9 million), representing a year-over-year increase of 26.4% from RMB253.4 million in the first quarter of 2009 and a decrease of only 2.8% from RMB329.4 million in the fourth quarter of 2009 (our occupancy rates are typically lower in the first quarter of each year corresponding with Chinese New Year).

Gross revenues from leased-and-operated hotels. Gross revenues from leased-and-operated hotels for the first quarter of 2010 were RMB312.9 million (US$45.8 million), a 23.9% increase from RMB252.5 million in the first quarter 2009 driven by the expansion of the Company's hotel portfolio and a decrease of only 4.0% from RMB326.0 million in the fourth quarter 2009 despite the first quarter typically being our seasonally lowest quarter.

Gross revenues from managed hotels. Gross revenues from managed hotels for the first quarter of 2010 jumped 707.1% year-over-year and 113.8% quarter-over-quarter to RMB7.2 million (US$1.1 million) as a larger number of these hotels came into operation. In the first quarter of 2010, 7 Days Group opened 6 net managed hotels.

Total net revenues. Total net revenues for the first quarter of 2010 were RMB302.2 million (US$44.3 million), representing a year-over-year increase of 26.4% from RMB239.0 million in first quarter 2009, reflecting a strong growth in the number of hotels and an improved operating performance supported by a strengthening macro environment, our powerful loyalty program and increased brand name recognition. Sequentially, total net revenues decreased by 2.7% from RMB310.5 million in the fourth quarter 2009 due to seasonality.

Hotel operating costs. Hotel operating costs for the first quarter of 2010 were RMB258.8 million (US$37.9 million), or 85.6% of total net revenues, compared with 92.1% of total net revenues in the same quarter in 2009 and 83.8% in the fourth quarter 2009. The year-over-year improvement in operating costs as a percentage of total net revenues was primarily due to revenue growth and efficiency improvements and the sequential increase was primarily due to a seasonal decline in revenues while costs were relatively fixed in the first quarter of 2010. While hotel operating costs as a percentage of revenue increased on a sequential basis, the variable portion of hotel operating costs (excluding utilities) showed a sequential improvement, due to efficiency improvements.

Sales and marketing expenses. Sales and marketing expenses for the first quarter of 2010 were RMB5.7 million (US$0.8 million), or 1.9% of total net revenues, compared with 2.9% of total net revenues in the same quarter in 2009 and 3.0% in the fourth quarter 2009.

General and administrative expenses. General and administrative expenses for the first quarter of 2010 were RMB24.9 million (US$3.6 million), or 8.2% of total net revenues, compared to RMB16.0 million, or 6.7% of total net revenues in the same quarter in 2009, and RMB14.2 million, or 4.6% of total net revenues, in the fourth quarter 2009. The increase in general and administrative expenses as a percentage of total net revenues in the first quarter 2010 was primarily a result of increased costs associated with being a public company.

Accordingly, total operating costs and expenses was RMB289.3 million (US$42.4 million), representing 95.7% of total net revenues, compared to 101.7% of total net revenues in the same quarter of 2009 and 91.4% in the fourth quarter 2009.

Income (loss) from operations. Income from operations for the first quarter of 2010 was RMB12.8 million (US$1.9 million), compared to a loss from operations of RMB4.1 million in the first quarter 2009 and an income from operations of RMB26.8 million in the fourth quarter 2009. The year-over-year increase in operating income was driven by the increased number of hotels in the portfolio and higher average daily rates and occupancy rates due to an improved macro environment coupled with our powerful loyalty program and increased brand name recognition. The sequential decrease was primarily due to seasonality. Non-GAAP income from operations was RMB15.6 million (US$2.3 million), compared to a non-GAAP loss from operations of RMB1.7 million for the same quarter in 2009 and non-GAAP income from operations of RMB29.6 million in the fourth quarter 2009.

EBITDA. EBITDA was RMB52.9 million (US$7.8 million), compared to RMB27.2 million for the same quarter in 2009 and a loss of RMB30.1 million in the fourth quarter 2009. Adjusted EBITDA for the first quarter was RMB55.7 million reflecting a 75.6% year-over-year increase and a 19.4% decrease compared to the fourth quarter 2009. Adjusted EBITDA margin was 18.4% during the first quarter, an improvement compared to 13.3% in first quarter 2009 and a decline from 22.3% in the fourth quarter 2009.

Interest expense. Interest expense for the first quarter of 2010 was RMB1.3 million (US$0.2 million), representing a year-over-year decrease of 93.5% and a 93.1% decrease compared to the fourth quarter 2009. The year-over-year and quarter-over-quarter decrease was primarily due to the redemption, in full, of the Company's senior notes in early December 2009.

Income tax benefit (expense). Income tax expense for the first quarter of 2010 was RMB5.9 million (US$0.9 million), compared to an income tax benefit of RMB16.2 million in the first quarter 2009 and an income tax expense of RMB5.8 million in the fourth quarter 2009.

Net income (loss) attributable to 7 Days Group Holdings Limited shareholders. Net income attributable to 7 Days Group Holdings Limited shareholders was RMB5.7 million (US$0.8 million) in the first quarter of 2010, compared to a net loss of RMB7.8 million in the first quarter 2009 and a net loss of RMB93.4 million in the fourth quarter 2009 (including in the fourth quarter of 2009 a loss on debt extinguishment of RMB26.5 million and a RMB70.0 million change in fair value charge related to previously outstanding warrants to acquire our ordinary shares exercised in full upon completion of our IPO).

Non-GAAP net income (loss). Non-GAAP net income was RMB8.5 million (US$1.2 million), compared to Non-GAAP net loss of RMB3.3 million for the first quarter 2009 and Non-GAAP net income of RMB5.8 million in the fourth quarter 2009.

Basic and diluted earnings (loss) per ADS. Basic earnings per ADS were RMB0.12 (US$0.02) and diluted earnings per ADS were RMB0.11 (US$0.02) for the first quarter of 2010, compared to the basic and diluted loss per ADS of RMB0.39 for the same quarter in 2009 and the basic and diluted loss per ADS of RMB3.84 in the fourth quarter 2009. Non-GAAP basic earnings per ADS were RMB0.17 (US$0.03) and non-GAAP diluted earnings per ADS were RMB0.17 (US$0.02), compared to non-GAAP basic and diluted loss per ADS of RMB0.17 in the same quarter in 2009 and the basic and diluted earnings per ADS of RMB0.18 in the fourth quarter 2009.

Cash and pledged bank deposits. As of March 31, 2010, the Company had cash and pledged bank deposits of RMB562.5 million (US$82.4 million), representing a quarter-over-quarter increase of 62.2%, from RMB346.8 million as of December 31, 2009.

Operating cash flow. Net operating cash inflow for the first quarter of 2010 was RMB48.9 million (US$7.2 million), representing quarter-over-quarter decrease of 43.5% from RMB86.5 million in the fourth quarter 2009 and a year-over-year increase of 64.2% from RMB29.8 million in first quarter 2009.

Guidance

The Company expects to generate total net revenues in the range of RMB335 million to RMB340 million in the second quarter 2010.

The Company reiterates its full year net new hotel opening and revenue guidance. The net number of new hotels to be opened in 2010 is expected to be between 170-200 with 70-80 leased-and-operated hotels and 100-120 managed hotels. The Company expects full-year 2010 total net revenues to grow 29% to 35% over the full-year 2009.

Conference Call

7 Days Group Holdings Limited senior management will host a conference call at 9:00 pm (Eastern) / 6:00 pm (Pacific) on Monday, May 17, 2010, which is 9:00 am (Beijing) on Tuesday, May 18, 2010 to discuss its first quarter 2009 financial results and recent business activity. The conference call may be accessed by calling the following numbers:

    China:                8008190121
    Hong Kong:            852 2475 0994
    US / International:   1 718 354 1231
    US Toll Free:         1 866 519 4004
    Conference ID number: 70813913
    Passcode:             7Days

A live webcast of the conference call and replay will be available on the investor relations page of 7 Days Group's website at http://en.7daysinn.cn/ .

A telephone replay will be available shortly after the call. The dial-in details are as follows:

    US (toll free):        1866 214 5335
    International Dial-In: +61 2 8235 5000
    Conference ID number:  70813913

About 7 Days Group Holdings Limited

7 Days Group is a leading and fast growing national economy hotel chain based in China. It converts and operates limited service economy hotels across major metropolitan areas in China under its award-winning "7 Days Inn" brand. The Company strives to offer consistent and high-quality accommodations and services primarily to the growing population of value conscious business and leisure travelers who demand affordable, clean, comfortable, convenient and safe lodging, and to respond to its guests' needs.

Use of Non-GAAP Financial Measures

To supplement 7 Days Group's unaudited financial results presented in accordance with U.S. GAAP, the Company has used the following non-GAAP measures defined as non-GAAP financial measures by the Securities and Exchange Commission (the "SEC") to report its financial results:

    -- Non-GAAP income from operations represents income from operations
       reported in accordance with GAAP, excluding share-based compensation
       expense.
    -- Non-GAAP net income represents net income reported in accordance with
       GAAP, excluding share-based compensation expense, loss on debt
       extinguishment and change in fair value of ordinary share purchase
       warrants, in each case, if any.
    -- Non-GAAP earnings per ADS represents non-GAAP net income divided by the
       number of ADS used in computing basic and diluted earnings per ADS.
    -- EBITDA represents net income reported in accordance with GAAP, adjusted
       for the effects of interest income and expense, provision for income
       taxes, depreciation and amortization.
    -- Adjusted EBITDA represents EBITDA, excluding share-based compensation
       expense, loss on debt extinguishment and change in fair value of
       ordinary share purchase warrants, in each case, if any.

The Company believes EBITDA is a useful financial metric to assess its operating and financial performance before the impact of investing and financing transactions, if any, and income taxes. In addition, 7 Days Group believes that EBITDA is widely used by other companies in the lodging industry and may be used by investors as a measure of its financial performance. Given the significant investments that 7 Days Group has made in the past in property and equipment, depreciation and amortization expense comprises a meaningful portion of its cost structure. 7 Days Group believes that EBITDA will provide investors with a useful tool for comparability between periods because it eliminates depreciation and amortization expense attributable to capital expenditures. The presentation of EBITDA should not be construed as an indication that the Company's future results will be unaffected by other charges and gains the Company considers to be outside the ordinary course of its business. 7 Days Group also calculates Adjusted EBITDA excluding share-based compensation expense, loss on debt extinguishment and change in fair value of ordinary share purchase warrants, in each case, if any. The Company prepares its financial statements in accordance with GAAP and, accordingly, expenses its employee share options and recognizes, if any, the impact of loss on debt extinguishment and changes in the fair value of its ordinary share purchase warrants. Since share-based compensation expense, loss on debt extinguishment and change in fair value of ordinary share purchase warrants are non-cash expenses, the Company believes excluding them from its calculation of EBITDA allows it to provide investors with a more useful tool for assessing its operating and financial performance.

The use of EBITDA and Adjusted EBITDA has certain limitations. Depreciation and amortization expense for various long-term assets, such as property and equipment, income tax expense, interest expense and interest income have been and will be incurred and are not reflected in the presentation of EBITDA. Each of these items should also be considered in the overall evaluation of its results. Additionally, EBITDA does not consider capital expenditures and other investing activities and should not be considered as a measure of the Company's liquidity. The Company compensates for these limitations by providing the relevant disclosure of its depreciation and amortization, interest expense and interest income, income tax expense, capital expenditures, share-based compensation expense and other relevant items both in its reconciliations to the GAAP financial measures and in its consolidated financial statements, all of which should be considered when evaluating the Company's performance. The terms EBITDA and Adjusted EBITDA are not defined under GAAP, and EBITDA and Adjusted EBITDA are not measures of net income, operating income, operating performance or liquidity presented in accordance with GAAP. When assessing the Company's operating and financial performance, investors should not consider this data in isolation or as a substitute for the Company's net income, operating income or any other operating performance measure that is calculated in accordance with GAAP. In addition, the Company's EBITDA and Adjusted EBITDA may not be comparable to EBITDA or Adjusted EBITDA or similarly titled measures utilized by other companies since such other companies may not calculate EBITDA and Adjusted EBITDA in the same manner as the Company does.

For reasons same to the use of EBITDA and Adjusted EBITDA described above, the Company has also reported net income, basic and diluted earnings per ADS and income (loss) from operations on a non-GAAP basis, excluding share-based compensation expense, loss on debt extinguishment and change in fair value of ordinary share purchase warrants, in each case, if any, in the relevant period. These non-GAAP operating measures are useful for understanding the assessing the Company's underlying business performance and operating trends and the Company expects to report net income, basic and diluted earnings per ADS and income (loss) from operations on a non-GAAP basis using a consistent method on a quarterly basis going forward.

7 Days Group believes that both management and investors benefit from referring to these non-GAAP financial measures in assessing 7 Days Group's financial performance and liquidity and when planning and forecasting future periods. Readers are cautioned not to view non-GAAP results on a stand-alone basis or as a substitute for results under GAAP, or as being comparable to results reported or forecasted by other companies, and should refer to the reconciliation of GAAP results with non-GAAP results for the periods set forth in the tables at the end of this release.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995

This press release contains "forward-looking statements," including, among other things, 7 Days Group's beliefs as to the overall industry outlook and the factors driving expected growth, its revenue guidance for the second quarter of 2010 and full-year 2010, its expected number of new hotels in 2010 (including the related breakdown of expected new leased and operated hotels and new managed hotels), the ability of the Company's membership program and eCommerce platform to drive growth, its ability to deliver long-term value to shareholders, the hotel industry outlook, the growth of the Chinese economy, and the expansion of China's travel and tourism industry. These forward-looking statements are not historical facts but instead represent only the Company's belief regarding future events, many of which, by their nature, are inherently uncertain and outside of the Company's control. The Company's actual results and financial condition and other circumstances may differ, possibly materially, from the anticipated results and financial condition indicated in these forward-looking statements. In particular, the Company's operating results for any period are impacted significantly by the mix of leased-and-operated hotels and managed hotels in its chain, causing the Company's operating results to fluctuate and making them difficult to predict.

Other factors that could cause forward-looking statements to differ materially from actual future events or results include risks and uncertainties related to: risks associated with the Company's limited operating history and historical operating losses; uncertainties regarding the Company's ability to continue its growth and achieve profitability; uncertainties regarding the Company's ability to fund its working capital needs; uncertainties regarding the Company's ability to expand its operations while maintaining consistent and high-quality accommodations and services; uncertainties regarding the Company's ability to respond to competitive pressures; and uncertainties associated with factors typically affecting the lodging industry, including changes in economic conditions, adverse weather conditions, natural disasters or outbreaks of serious contagious diseases in markets where the Company has a presence. The financial information contained in this release should be read in conjunction with the consolidated financial statements and notes thereto included in the Company's 2009 Annual Report on Form 20-F filed with the SEC on April 26, 2010 and is available on the SEC's website at http://www.sec.gov . For a discussion of other important factors that could adversely affect the Company's business, financial condition, results of operations and prospects, see "Risk Factors" beginning on page 9 of the Company's 2009 Annual Report on Form 20-F. The Company's actual results of operations for the first quarter 2010 are not necessarily indicative of its operating results for any future periods. Any projections in this release are based on limited information currently available to the Company, which is subject to change. Although such projections and the factors influencing them will likely change, the Company will not necessarily update the information. Such information speaks only as of the date of this release.

Statement Regarding Unaudited Financial Information

The financial information set forth above is unaudited and subject to adjustments. Adjustments to the financial statements may be identified when audit work is performed for the year end audit, which could result in significant differences from this preliminary unaudited financial information.

    For further information, please contacts:

    7 Days Group Holdings Limited
     Investor Relations
     Tel: +86-20-8922-5858

    Investor Relations (HK):
     Ruby Yim, Managing Director
     Taylor Rafferty
     Tel: +852-3196-3712

    Investor Relations (US):
     Mahmoud Siddig, Director
     Taylor Rafferty
     Tel: +1-212-889-4350



    7 Days Group Holdings Limited
     Consolidated balance sheet information

                                          Dec 31, 2009       Mar 31, 2010
                                             RMB' 000     RMB' 000    US$'000
     ASSETS
     Current assets:
     Cash                                     341,370      558,710     81,853
     Pledged bank deposits                      5,400        3,817        559
     Short-term investment                    293,613           --         --
     Accounts receivable                        4,557        4,399        644
     Prepaid rent                              64,509       78,579     11,512
     Other prepaid expenses and current
      assets                                   48,392       49,103      7,194
     Deferred tax assets                        7,551        8,713      1,276
     Total current assets                     765,392      703,321    103,038
     Property and equipment, net            1,013,500    1,012,728    148,368
     Rental deposits                           38,297       41,266      6,046
     Investment in and advances to an
      affiliate                                 1,359        1,811        265
     Deferred tax assets                       15,867       15,876      2,326
     Total assets                           1,834,415    1,775,002    260,043

     LIABILITIES And EQUITY
     Current liabilities
     Accounts payable                         141,056      128,707     18,856
     Bills payable                             17,142       12,286      1,800
     Accrued expenses and other payables      162,164      158,476     23,217
     Amounts due to related parties               162        5,232        766
     Income taxes payable                       5,965        8,183      1,199
     Total current liabilities                326,489      312,884     45,838
     Long-term bank borrowings                110,000       50,000      7,325
     Accrued lease payments                   116,896      123,859     18,146
     Refundable deposits                       24,250       22,148      3,245
     Deferred revenue                           5,046        4,874        714
     Borrowings from related parties            3,233        3,752        550
     Total liabilities                        585,914      517,517     75,818

     Equity:
     Ordinary shares                          140,377      140,377     20,566
     Additional paid-in capital             1,559,458    1,562,223    228,870
     Accumulated other comprehensive
      income                                   30,696       30,551      4,476
     Accumulated deficit                     (484,925)    (479,210)   (70,206)
     Total 7 Days Group Holdings Limited
      shareholders' equity                  1,245,606    1,253,941    183,706
     Noncontrolling interests                   2,895        3,544        519
     Total equity                           1,248,501    1,257,485    184,225
     Commitments and contingencies
     Total liabilities and equity           1,834,415    1,775,002    260,043




    7 Days Group Holdings Limited
     Consolidated statements of operations information

                                                    Quarter ended
                                         Mar 31    Dec 31        Mar 31
                                          2009      2009          2010
                                        RMB '000  RMB '000  RMB '000 USD '000
     Total Revenues                      253,393   329,389   320,187   46,908
     Leased-and-operated hotels          252,495   325,999   312,939   45,846
     Managed hotels                          898     3,390     7,248    1,062
     Less: Business tax and surcharges   (14,362)  (18,851)  (18,012)  (2,639)
     Net revenues                        239,031   310,538   302,175   44,269

     Operating costs and expenses
     Hotel operating costs              (220,085) (260,186) (258,750) (37,908)
     Sales and marketing expenses         (7,013)   (9,338)   (5,673)    (831)
     General and administrative
      expenses                           (16,037)  (14,173)  (24,909)  (3,649)
     Total operating costs and expenses (243,135) (283,697) (289,332) (42,388)
     Income (loss) from operations        (4,104)   26,841    12,843    1,881

     Other income (expense)
     Interest income                       1,714       713       452       66
     Interest expense                    (19,341)  (18,177)   (1,256)    (184)
     Loss on debt extinguishment              --   (26,477)       --       --
     Change in fair value of ordinary
      share purchase warrants             (2,047)  (69,957)       --       --
     Equity in loss of an affiliate          (11)      (21)      (77)     (11)
     Income (loss) before income taxes   (23,789)  (87,078)   11,962    1,752
     Income tax benefit (expense)         16,168    (5,811)   (5,935)    (869)
     Net income (loss)                    (7,621)  (92,889)    6,027      883
     Net income attributable to
      noncontrolling interest               (160)     (498)     (312)     (46)
     Net income (loss) attributable to
      7 Days Group Holdings Limited
      shareholders                        (7,781)  (93,387)    5,715      837

     Deemed dividends                         --   (28,993)       --       --
     Net income (loss) attributable to
      7 Days Group Holdings Limited
      ordinary shareholders               (7,781) (122,380)    5,715      837

     Basic net income (loss) per
      ordinary share                       (0.13)    (1.28)     0.04     0.01
     Diluted net income (loss) per
      ordinary share                       (0.13)    (1.28)     0.04     0.01




    EBITDA(non-GAAP)
                                                      Quarter ended
                                           Mar 31    Dec 31       Mar 31
                                            2009      2009         2010
                                          RMB'000   RMB'000   RMB'000 US$'000
     Net income (loss) attributable to 7
      Days Group Holdings Limited
      shareholders                          (7,781)  (93,387)   5,715     837
     Interest income                        (1,714)     (713)    (452)    (66)
     Interest expense                       19,341    18,177    1,256     184
     Income tax expense (benefit)          (16,168)    5,811    5,935     869
     Depreciation and amortization          33,560    40,000   40,458   5,927
     EBITDA (non-GAAP)                      27,238   (30,112)  52,912   7,751
     EBITDA%                                 11.4%     (9.7%)   17.5%   17.5%
     Share-based compensation expenses       2,430     2,781    2,765     405
     Loss on debt extinguishment                --    26,477       --      --
     Change in fair value of ordinary
      share purchase warrants                2,047    69,957       --      --
     Adjusted EBITDA (non- GAAP)
      excluding share-based compensation
      expense, loss on debt
      extinguishment and change in fair
      value of ordinary share purchase
      warrants                              31,715    69,103   55,677   8,156
     Adjusted EBITDA%                        13.3%     22.3%    18.4%   18.4%



    Non-GAAP net income (loss)
     attributable to 7 Days Group
     Holdings Limited Shareholders

                                                   Quarter ended
                                            Mar 31    Dec 31      Mar 31
                                             2009      2009        2010
                                           RMB'000  RMB'000   RMB'000  US$'000
    Net income (loss) attributable to 7
     Days Group Holdings Limited
     shareholders (GAAP)                    (7,781)  (93,387)   5,715     837

    Share-based compensation expenses        2,430     2,781    2,765     405
    Loss on debt extinguishment                 --    26,477       --      --
    Change in fair value of ordinary
     share purchase warrants                 2,047    69,957       --      --
    Net income (loss) attributable to
     shareholders excluding share-based
     compensation expense, loss on debt
     extinguishment and change in fair
     value of ordinary share purchase
     warrants (Non GAAP net income)         (3,304)    5,828    8,480   1,242




    Earnings (loss) per share
                                                      Quarter ended
                                           Mar 31    Dec 31       Mar 31
                                            2009      2009         2010
                                          RMB'000   RMB'000    RMB'000 US$'000
    Basic net income (loss) per
     ordinary share (GAAP)               (0.13)      (1.28)        0.04  0.01
    Diluted net income (loss) per
     ordinary share (GAAP)               (0.13)      (1.28)        0.04  0.01

    Basic net income (loss) per
     ordinary share(Non-GAAP),
     excluding share-based
     compensation expense, loss on
     debt extinguishment, change in
     fair value of ordinary share
     purchase warrants and deemed
     dividend                            (0.06)       0.06         0.06  0.01
    Diluted net income (loss) per
     ordinary share(Non-GAAP),
     excluding share-based
     compensation expense, loss on
     debt extinguishment, change in
     fair value of ordinary share
     purchase warrants and deemed
     dividend                            (0.06)       0.06         0.06  0.01

    Denominator:
    Basic weighted average number
     of ordinary shares             60,000,000  95,883,725  149,067,932
    Diluted weighted average number
     of ordinary shares             60,000,000  97,259,150  150,032,563




                                                    Quarter Ended
                                       31-Mar-09 31-Dec-09 31-Mar-10 31-Mar-10
                                        RMB '000  RMB '000  RMB '000 USD '000
    Operating cost and
     expenses           GAAP Result     (220,085) (260,186) (258,750) (37,908)
                       % of Total
                        Revenue           92.07%    83.79%    85.63%   85.63%
                       Share-based
                        Compensation         244       541       592       87
                       % of Total
                        Revenue            0.10%     0.17%     0.20%    0.20%
                       Non-GAAP Result  (219,841) (259,645) (258,158) (37,821)
                       % of Total
                        Revenue           91.97%    83.61%    85.43%   85.43%
    Sales and marketing
     expenses           GAAP Result       (7,013)   (9,338)   (5,673)    (831)
                       % of Total
                        Revenue            2.93%     3.01%     1.88%    1.88%
                       Share-based
                        Compensation         140       158       135       20
                       % of Total
                        Revenue            0.06%     0.05%     0.04%    0.04%
                       Non-GAAP Result    (6,873)   (9,180)   (5,538)    (811)
                       % of Total
                        Revenue            2.88%     2.96%     1.83%    1.83%
    General and
     administrative
     expenses           GAAP Result      (16,037)  (14,173)  (24,909)  (3,649)
                       % of Total
                        Revenue            6.71%     4.56%     8.24%    8.24%
                       Share-based
                        Compensation       2,046     2,082     2,037      298
                       % of Total
                        Revenue            0.87%     0.67%     0.67%    0.67%
                       Non-GAAP Result   (13,991)  (12,091)  (22,872)  (3,351)
                       % of Total
                        Revenue            5.85%     3.89%     7.57%    7.57%
    Total operating
     cost and expenses  GAAP Result     (243,135) (283,697) (289,332) (42,388)
                       % of Total
                        Revenue          101.72%    91.36%    95.75%   95.75%
                       Share-based
                        Compensation       2,430     2,781     2,765      405
                       % of Total
                        Revenue            1.04%     0.90%    -0.91%   -0.91%
                       Non-GAAP Result  (240,705) (280,916) (286,567) (41,983)
                       % of Total
                        Revenue          100.70%    90.46%    94.83%   94.83%
    Income (loss) from
     operations         GAAP Result       (4,104)   26,841    12,843    1,882
                       % of Total
                        Revenue            1.72%     8.64%     4.25%    4.25%
                       Share-based
                        Compensation       2,430     2,781     2,765      405
                       % of Total
                        Revenue            1.04%     0.90%     0.91%    0.91%
                       Non-GAAP Result    (1,674)   29,622    15,608    2,287
                       % of Total
                        Revenue            0.70%     9.54%     5.17%    5.17%




    7 Days Group Holdings Limited
     Operating Data
                                             As of and for the quarter ended
                                              Mar 31      Dec 31      Mar 31
                                                2009        2009        2010
    Hotels in operation                          242         337         346
     Leased-and-operated hotels                  221         236         239
     Managed hotels                               21         101         107
    Hotels under conversion                       45          64         101
     Leased-and-operated hotels                   19           6          35
     Managed hotels                               26          58          66
    Total hotel rooms for hotels in
     operation                                24,051      32,836      34,055
     Leased-and-operated hotels               22,025      23,764      24,088
     Managed hotels                            2,026       9,072       9,967
    Total hotel rooms for hotels in
     conversion                                4,417       6,168      10,589

    Number of cities covered for hotels
     in operation                                 34          54          55

    Average occupancy rate                     83.5%       88.1%       86.2%
     Leased-and-operated hotels                83.9%       90.0%       89.6%
     Managed hotels                            78.2%       80.0%       77.7%
    Average daily rate (in RMB)                154.4       162.9       156.5
     Leased-and-operated hotels                154.6       164.2       159.1
     Managed hotels                            152.6       156.6       149.0
    RevPAR (in RMB)                            128.9       143.4       135.0
     Leased-and-operated hotels                129.7       147.8       142.5
     Managed hotels                            119.4       125.3       115.7

SOURCE 7 Days Group Holdings Limited

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