Xinhua Finance Media Wins Contract for New Animation Series
April 23 2007 - 9:41AM
PR Newswire (US)
BEIJING, April 23 /Xinhua-PRNewswire-FirstCall/ -- Xinhua Finance
Media ("XFMedia"; Nasdaq: XFML), China's leading diversified
financial and entertainment media company, announced that its
Production Group has signed an agreement to develop cartoon
characters and television programming aimed at promoting fire
prevention for the National Fire Services Department. XFMedia has
signed a three-year agreement with Beijing Ancheng Cultural
Development Company, a subsidiary of National Fire Services
Department under the Ministry of Public Security, to produce a
52-episode animation television series called "Fire-Fighting" along
with TV promotional video spots, all based on XFMedia developed
cartoon firefighter characters. The contract has two significant
elements: First, XFMedia will own all intellectual property rights
in the series. These rights allow XFMedia to create and sell
merchandise based on the characters. Second, XFMedia will be
entitled to all broadcast rights and related revenues. XFMedia will
complete the first 18 episodes within 18 months and all 52 episodes
within two years. Xinhua Finance Media COO Mr Zhu Shan said the
project was significant both in terms of potential revenues and the
public service impact of the animated promotional campaign. "It is
a great honor to be working with the Fire Prevention Services on
this project," Mr Zhu said. "We expect these cartoon characters to
be highly visible nationwide with a very strong impact in terms of
awareness on fire prevention. We are optimistic about the
advertising and syndication revenue potential of the series."
XFMedia's Production Group produces a diverse array of quality
programming, animation shows and television drama series, as well
as offers special effects services and TV channel packaging. It has
won a number of awards for its work. The Production Group produced
over 100 television programs and 60 animation episodes last year.
About Xinhua Finance Media Limited Xinhua Finance Media ("XFMedia";
Nasdaq: XFML) is China's leading diversified financial and
entertainment media company targeting high net worth individuals
nationwide. The company reaches its target audience via TV, radio,
newspapers, magazines and other distribution channels. Through its
five synergistic business groups, Advertising, Broadcast, Print,
Production and Research, XFMedia offers a total solution empowering
clients at every stage of the media process and keeping people
connected and entertained. Headquartered in Beijing, the company
has offices and affiliates in major cities of China including
Beijing, Shanghai, Guangzhou, Shenzhen and Hong Kong. For more
information, please visit http://www.xinhuafinancemedia.com/ .
Xinhua Finance Media is a subsidiary of Xinhua Finance Limited
("XFL"; TSE Mothers: 9399), China's premier financial information
and media service provider. XFL owns 36.9% of the equity and 85.4%
of the voting rights of XFMedia through its holding of class B
common shares, which have ten votes per share. The investing
public, the company's China partners, executives and staff own
class A common shares in the company with one vote per share. The
dual-class common share structure was created to accommodate the
regulatory landscape of China's media sector. Safe Harbor Statement
This announcement contains forward-looking statements. These
statements are made under the "safe harbor" provisions of the U.S.
Private Securities Litigation Reform Act of 1995. These
forward-looking statements can be identified by terminology such as
"will," "expects," "anticipates," "future," "intends," "plans,"
"believes," "estimates," 'confident' and similar statements. Among
other things, expectations about the Chinese advertising market and
quotations from management in this announcement contain forward-
looking statements. Statements that are not historical facts,
including statements about XFMedia's beliefs and expectations, are
forward-looking statements. Forward-looking statements involve
inherent risks and uncertainties that could cause actual results to
differ materially from those contained in any forward-looking
statements. Potential risks and uncertainties are risks outlined in
XFMedia's filings with the U.S. Securities and Exchange Commission,
including its registration statement on Form F-1. All information
provided in this press release is as of April 19, 2007, and XFMedia
undertakes no duty to update such information, except as required
under applicable law. For more information, please contact: China
Ms Joy Tsang, Xinhua Finance Media Tel: +86-21-6113-5999 Email:
United States Mr Gregory Q. Tiberend, Richard Lewis Communications,
Inc. Tel: +1-212-827-0020 Email: DATASOURCE: Xinhua Finance Media
CONTACT: China, Ms Joy Tsang of Xinhua Finance Media,
+86-21-6113-5999, or ; or United States, Mr Gregory Q. Tiberend of
Richard Lewis Communications, Inc., +1-212-827-0020, or , for
Xinhua Finance Media Web Site: http://www.xinhuafinancemedia.com/
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