Witness Systems Transforms Workforce Optimization Market with Launch of Impact 360(TM) Solution
September 27 2005 - 7:00AM
Business Wire
Witness Systems (NASDAQ: WITS) -- Unique, next-generation solution
helps organizations make decisions faster and gain unprecedented
visibility into customer service processes, workforce performance
and customer intelligence -- Delivers holistic, streamlined,
workforce optimization framework, including scalable software-based
recorder, adaptable enterprise reporting and exclusive integrations
Witness Systems (NASDAQ: WITS), a leading global provider of
workforce optimization software and services, is today introducing
its new workforce optimization solution - Impact 360. The solution
fundamentally redefines the market landscape for contact center and
workforce optimization (WFO) technology by enabling global
organizations to deploy a holistic, streamlined framework and
accompanying feature-rich solution set with more speed and
confidence than any combination of point systems in the market
today. For the first time in the industry, Impact 360 brings
together a synergistic solution for workforce management, quality
monitoring/full-time recording, e-learning and performance
management. The WFO framework empowers organizations to access
information - including actual recorded interactions - more
quickly, easily and confidently than ever before. Additionally,
Witness Systems' technology and distribution partners such as Avaya
and Nortel will leverage the Impact 360 platform to further extend
benefits to an even broader base of customers around the world.
Companies continue to experience enterprise-wide challenges to
balance maximizing customer satisfaction and increasing revenue,
while minimizing the cost of customer service. Managing this
balance is complicated further by the fact that it takes many
different and often siloed functions within the enterprise to
service the customer. Through the contact center, remote and back
offices, organizations are driving to optimize the performance of
their people, processes and technologies to increase effectiveness
and efficiency. With Impact 360, organizations now have a
next-generation, end-to-end WFO solution that removes the barriers
between siloed customer service functions so organizations can
capture, analyze and act on cross-functional information concerning
workforce performance, customer interactions and customer service
processes. This unique platform provides valuable customer insight
enabling organizations to establish more intimate relationships
with their customers. Studies show that the WFO market is reaching
a point where customers are demanding more integrated and robust
software and services. A study conducted by the Society of
Workforce Planning Professionals in the spring of 2005 indicated
that 83 percent of survey respondents noted a benefit in acquiring
technology from the same workforce optimization vendor. Nearly 30
percent felt that a simpler implementation would be the biggest
benefit in acquiring WFO technology from the same vendor, while 19
percent noted that minimal data entry would be a big benefit.
Another 12 percent cited having less infrastructure as a selling
point. "Impact 360 transforms the speed at which companies can make
informed decisions with unmatched visibility into customer service
processes, workforce performance and customer intelligence across
the enterprise," said Dave Gould, chief executive officer, Witness
Systems. "Companies need to unify workforce optimization functions
under a single architecture to maximize information flow and
minimize total cost of ownership. They also need experienced
professional services to drive a complete view of customer service
performance and to ensure ongoing success. By improving the balance
between effectiveness and efficiency, businesses can drive customer
loyalty, top line revenue, customer service operating margins and
compliance through continuous performance improvement." Industry
analysts estimate that the WFO market will exceed one billion
dollars in 2006. This growth market exhibits the tangible benefits
customers receive from the software and services that encompass a
WFO solution. As a result, Witness Systems' strategic partners are
beginning offer these capabilities to their customers as well. "The
new Witness Systems workforce optimization framework enables us to
more easily integrate our industry-leading communications solutions
with the expanded Impact 360 suite of Witness Systems' business
applications," said Lawrence Byrd, director of Communications
Applications, Avaya. "As a leader in IP telephony and contact
center applications, Avaya's goal is to provide our customers with
tightly integrated solutions that can be rapidly deployed -
delivering faster ROI and higher value to a business' bottom line."
Uncovering valuable, previously undiscovered information
Organizations are implementing WFO technologies, including software
for workforce management, quality monitoring/full-time recording,
e-learning and performance management, to improve organizational
effectiveness and compliance. Historically, these technologies have
supported specific functions, creating a siloed environment that
forces each part of the customer service value chain to act
independently. Separate point systems, disparate databases, and
stove-piped reporting render valuable information useless because
it's hidden and inaccessible, resulting in isolated
decision-making. Because these applications have been traditionally
implemented and administered independently, they require duplicate
effort and expense to integrate and maintain. As a result,
organizations are denied a holistic view of performance and
therefore come up short on effective, efficient customer service
across the enterprise. Impact 360's architectural framework
overcomes these obstacles and provides a single, cross-functional
graphical user interface that helps companies navigate confidently
across WFO software that provides elements of forecasting and
scheduling, quality monitoring, compliance recording, performance
scorecards and e-learning. Impact 360's flexible, scalable
architecture is built with the evolving requirements of the contact
center in mind. The framework enables: -- Quick decision-making
through simple, centralized access to standard reports and custom
report writing. -- Central administration of agents and recorders
across the enterprise to save time and errors. -- Fast deployments
through an open system TDM and IP platform with less costly
hardware and support. Impact 360's unique, holistic approach not
only provides the framework needed to extend WFO from the contact
center throughout the organization, but also includes Witness
Systems' extensive consulting experience and expertise. As a
result, customers benefit from a coordinated, single-source of
support and other services, resulting in a lower cost of ownership
than if operating individual point solutions. Moreover, because
Impact 360 taps into and consolidates information from a variety of
systems, it provides a new level of visibility into contact center
performance for faster, enhanced decision-making. The solution
helps companies: -- Capture a broader view of performance by
drilling to recordings during adherence review. -- Gain a new level
of visibility into agent activities by monitoring/recording
real-time from adherence management. -- Drill directly to contacts
when investigating variances from a complete, preloaded performance
scorecard. -- Detect unknown trends through proactive, phrase-based
speech analytics. With Impact 360, organizations can streamline
processes and ensure consistency in new ways for maximum customer
service effectiveness. Global businesses can deploy Impact 360 to:
-- Leverage quality scores to ensure consistent customer service
across shifts. -- Save time and errors by automatically sending
training requests to the scheduler and assigning learning
automatically based on evaluation scores. -- Drive best practices
by easily turning recordings into online learning modules.
Scalable, open systems software-based recorder Impact 360's
flexible architecture framework supports local and enterprise TDM
and IP solutions. Unlike other recording systems in the market,
Impact 360 uses open, standard platforms, freeing organizations
from the constraints and complexity posed by proprietary systems.
Based on industry-standard PC platforms and voice cards, the Impact
360 recording function takes advantage of technological advances
for maximum scalability. The software is Web-based, enabling
enterprises to support tens of thousands of channels and multiple
sites around the world, efficiently and cost effectively. Users can
record up to 100 percent of interactions, and can easily search and
replay recorded contacts, no matter where they were recorded within
the enterprise. The result is a highly scalable voice-recording
platform that delivers simple, efficient access to calls recorded
in the traditional, IP or mixed telephony environments. Impact
360's open systems recording platform is also being leveraged
through partner solutions from leading companies like Nortel.
Nortel's Converged Applications solution adds recording and quality
monitoring to the company's existing call routing, IP Telephony,
multimedia, and speech recognition capabilities, enabling
enterprises to connect with customers and manage relationships more
effectively. "Adding a leading open systems recording platform to
our solutions extends the value of how we can help enterprises
increase customer loyalty, drive revenue, and reduce operational
costs," said Roxann Swanson, vice president and general manager of
Multimedia Applications, Nortel. "Our solution now provides
businesses with reliable, real-time control over recording and call
indexing - conveniently delivered with the other communications
needed to get started quickly." Impact 360 enables companies to: --
Move away from costly proprietary systems in favor of an open
platform that leverages existing investments in enterprise
applications and systems. -- Support multi-site contact centers and
be prepared for future IP telephony investments. -- Reduce hardware
costs via a single-server capability. The recording platform
provides complete control over the interactions captured. Recording
parameters enable users to trigger recording through rich computer
telephony integration while also providing sophisticated real-time
control over recording and call indexing. Simple, centralized
access to standard reports and custom report writing Impact 360's
revolutionary reporting capabilities enable quick decision-making.
Powered by Cognos Business Intelligence (BI), Impact 360's
reporting engine enables users to request reports directly from the
WFO interface. With Impact 360, one reporting system can produce
WFO reports, as well as the broad range of business reports that
help contact center directors and other strategic business users
understand their operations better and make effective business
decisions. Impact 360 addresses the problem of overly simplistic
and inflexible business reporting. The software provides great
flexibility, enabling novice to advanced users to create complex
reports with drag-and-drop simplicity. Many organizations currently
use multiple solutions to meet their contact center reporting
requirements. These solutions, which are most often deployed
departmentally, must all be supported concurrently. As they strive
to decrease their costs and the complexity of their reporting
environment, managers have been looking to standardize on a single,
Web-based reporting solution that can address all of their
reporting needs. Availability The Impact 360 solution from Witness
Systems is generally available in the fourth quarter of 2005.
Packages are available for workforce management, compliance
recording and quality monitoring. A complete workforce optimization
package and optional add-on functions are also available. About
Witness Systems Witness Systems (NASDAQ: WITS) is a leading global
provider of workforce optimization software and services. The
company's solutions - which play a strategic role in the customer
interaction centers of Global 2000 and small- and medium-sized
businesses (SMBs) worldwide - also are deployed in IP Telephony and
back office environments, and throughout the extended enterprise,
including branch offices. Witness Systems' software is comprised of
quality monitoring, compliance, high-volume and IP Telephony
recording solutions, as well as workforce management, actionable
learning and performance management applications. The company's
solutions enable organizations to optimize their people, processes
and technology throughout the enterprise. Witness Systems'
customers benefit from an integrated business consulting,
implementation and training methodology that supports a rapid
deployment, enabling them to drive revenue, reduce operational
costs, and achieve greater customer retention and loyalty. For
additional information about Witness Systems, visit
www.witness.com. Cautionary Note Regarding Forward-looking
Statements: Information in this release that involves Witness
Systems' expectations, plans, intentions or strategies regarding
the future are forward-looking statements that are not facts and
involve a number of risks and uncertainties. They are identified by
words such as "anticipates," "expects," "intends," "plans,"
"believes," "estimates," and similar expressions. These statements
are based upon information available to Witness Systems as of the
date of this release, and the company assumes no obligation to
update any such forward-looking statement. Forward-looking
statements believed true when made may ultimately prove to be
incorrect. These statements are not guarantees of future
performance and are subject to risks, uncertainties and other
factors, some of which are beyond our control and may cause actual
results to differ materially from our current expectations. Some of
the factors that could cause actual future results to differ
materially from current expectations include fluctuations in
customer demand and the timing of orders; the company's ability to
manage its growth; the risk of new product introductions and
customer acceptance of new products; the rapid technological change
which characterizes the company's markets; the risks associated
with international sales as the company expands its markets,
including the risks associated with foreign currency fluctuations;
the ability of the company to complete and integrate successfully
any acquisitions or investments it may make; and the ability of the
company to compete successfully in the future, as well as other
risks identified under the caption "Management's Discussion and
Analysis of Financial Condition and Results of Operations" in the
company's Form 10-K for the year ended December 31, 2004 and its
Form 10-Q for the quarter ended June 30, 2005, as filed with the
Securities and Exchange Commission. Witness, eQuality and the
Witness logo are United States registered trademarks of Witness
Systems, Inc., protected by laws of the U.S. and other countries.
All other trademarks mentioned in this document are the property of
their respective owners.
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