Made specially for basketball viewing, the new flavors can be
tasted in the Full Court Meal
DALLAS, March 14,
2023 /PRNewswire/ -- Wingstop (NASDAQ: WING) knows
that the tournament is a full sensorial experience with highs, lows
and every emotion in between. But until now, taste has been a
missing piece. To bring tournament moments to fans' tastebuds,
Wingstop introduced three new flavors: Pure Mayhem, Crunch Time and
Meltdown. Serving as the perfect sampling opportunity, the brand
also launched a new Full Court Meal with 12 classic wings, eight
boneless wings, a large fry and two dips for only $20.99 on Wingstop.com and the app.
Adding to Wingstop's starting lineup of 11 bold, distinctive
flavors, the following limited-time craveable flavors and the Full
Court Meal are available all tournament long at U.S. restaurants
now through April 3, 2022:
- Pure Mayhem: In an unprecedented turn of events
that will shock the crowd, Wingstop's signature sweet and savory
fry seasoning is now available on fans favorite proteins.
- Crunch Time: A clutch mashup of two fan favorites –
Hot Honey Rub and Lemon Pepper – delivered just in the nick of
time, this flavor combines sweet honey and zesty lemon in a fiery
dry rub.
- Meltdown: Sure to bring tears to fans eyes during
the most emotionally charged tournament moments, this flavor tastes
like savory garlic, tossed with bold Cajun seasoning and a buttery
parmesan finish.
"We know where flavor fans will be this month - watching their
favorite teams while eating wings, and Wingstop does it best," said
Michael Skipworth, Wingstop's
President & CEO. "We're feeding into the frenzy with flavors
that are as bold as the bracket busting, on-court moments."
As tournament watchers are glued to their TVs, delivery is made
easy by visiting Wingstop.com or the Wingstop app.
About Wingstop
Founded in 1994 and headquartered in
Dallas, TX, Wingstop Inc. (NASDAQ:
WING) operates and franchises more than 1,950 locations worldwide.
The Wing Experts are dedicated to Serving the World Flavor through
an unparalleled guest experience and use of a best-in-class
technology platform, all while offering classic and boneless wings,
tenders, and chicken sandwiches, always cooked to order and hand
sauced-and-tossed in fans' choice of 11 bold, distinctive flavors.
Wingstop's menu also features signature sides including fresh-cut,
seasoned fries and freshly-made ranch and bleu cheese dips.
In fiscal year 2022, Wingstop's system-wide sales increased
16.8% to approximately $2.7 billion,
marking the 19th consecutive year of same store sales growth. With
a vision of becoming a Top 10 Global Restaurant Brand, our system
is comprised of independent franchisees, or brand partners, who
account for approximately 98% of Wingstop's total restaurant count
of 1,959 as of December 31, 2022.
A key to this business success and consumer fandom stems from
The Wingstop Way, which includes a core value system of being
Authentic, Entrepreneurial, Service-minded, and Fun. The Wingstop
Way extends to the brand's environmental, social and governance
platform as Wingstop seeks to provide value to all
stakeholders.
Rounding out a strong year in 2022, the Company
made Technomic 500's "Fastest Growing Franchise"
list, was ranked #16 on Entrepreneur
Magazine's "Franchise 500," won Fast Casual's Excellence
in Food Safety award, and was named to Fast Company's "The World's
Most Innovative Companies" list ranking #4 in the dining category.
For more information
visit www.wingstop.com or www.wingstop.com/own-a-wingstop and
follow @Wingstop on Twitter, Instagram, Facebook, and TikTok. Learn
more about Wingstop's involvement in its local communities
at www.wingstopcharities.org.
Media Contact
Maddie Lupori
media@wingstop.com
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SOURCE Wingstop Restaurants Inc.