The Flavor Experts are giving away 100,000
free sandwiches to fans who split from their current chicken
sandwich and commit to finding a new favorite
DALLAS, Aug. 30,
2022 /PRNewswire/ -- Wingstop (NASDAQ: WING) is
questioning consumers' current chicken sandwich tastes and calling
for a breakup. In a world of boring breaded sandwiches with only
plain or spicy to choose from, Wingstop is debuting their signature
chicken sandwich in restaurants nationwide today, with 12
mouthwatering flavors to choose from. Fans will be begging to split
from their current and tired weekly "lunch date" to get their hands
on Wingstop's crispy chicken sandwich that's hand sauced-and-tossed
in a Lemon Pepper punch, OG Hot kick, Mango Habanero heat, or
Hickory Smoked BBQ bliss to name a few – served with the brand's
iconic ranch for dipping.
Knowing that breakups are hard, Wingstop is here to make the
split easier. Simply swipe right over to ChickenSandwichSplit.com
to pen a breakup letter and, the first 100,000 fans to make their
split official before September 5
will receive a code for a free Wingstop Chicken Sandwich. It's just
that simple.
"The nationwide launch of the Wingstop Chicken Sandwich is an
opportunity to bring new guests to the brand by proving our
position as The Flavor Experts, and reward our existing fanbase by
putting menu innovation on center stage," said Stacy Peterson, Wingstop's Chief Revenue and
Technology Officer. "The Wingstop Chicken Sandwich doesn't just
come in one flavor – fans can choose from our 12 bold, signature
flavors. We're so confident in the product that we're incentivizing
fans to split from their current chicken contender and find a new
favorite chicken sandwich at Wingstop."
The brand prides itself on cooked-to-order, hand
sauced-and-tossed products where each meal is specially crafted to
guests' liking, and the Wingstop Chicken Sandwich is no different.
The sandwich is the full package, with a toasted bun and crunchy
pickles, complementing whichever iconic flavor fans choose. And,
what's more, the flavor experience is taken up a notch when dunked
in a side of Wingstop's iconic scratch-made ranch.
Whether on the go for lunch or treating the family to Wingstop
for dinner, the a la carte Wingstop Chicken Sandwich with a dip
costs only $5.49. Fans craving the
combo can get the sandwich and dip alongside hand-cut fries and a
drink for just $7.99. A break up has
never been so easy.
About Wingstop
Founded in 1994 and headquartered in Dallas, TX, Wingstop Inc. (NASDAQ: WING)
operates and franchises more than 1,850 locations worldwide. The
Wing Experts are dedicated to Serving the World Flavor through an
unparalleled guest experience and use of a best-in-class technology
platform, all while offering classic and boneless wings and
tenders, always cooked to order and hand sauced-and-tossed in fans'
choice of the brand's bold, distinctive flavors. Wingstop's menu
also features signature sides including fresh-cut, seasoned fries
and freshly-made ranch and bleu cheese dips.
In fiscal year 2021, Wingstop's system-wide sales increased
20.2% year-over-year to approximately $2.3
billion, marking the 18th consecutive year of same store
sales growth. With a vision of becoming a Top 10 Global Restaurant
Brand, our system is comprised of independent franchisees, or brand
partners, who account for approximately 98% of Wingstop's total
restaurant count of 1,858 as of June 25, 2022.
A key to this business success and consumer fandom stems from
The Wingstop Way, which includes a core value system of being
Authentic, Entrepreneurial, Service-minded, and Fun. The Wingstop
Way extends to the brand's environmental, social and governance
platform as Wingstop seeks to provide value to all
stakeholders.
Rounding out a strong year in 2021, the Company was ranked #1 on
Technomic 500's "Fastest Growing Franchise" and #22 on Entrepreneur
Magazine's "Franchise 500," maintained its certification as a Great
Place to Work, was named as a finalist for The Innovation SABRE
Award's Best New Product/Brand Launch category for its Thighstop
campaign, and named to Fast Company's "The World's Most Innovative
Companies" list ranking #4 in the dining category.
For more information
visit www.wingstop.com or www.wingstop.com/own-a-wingstop and
follow @Wingstop on Twitter, Instagram, Facebook, and TikTok. Learn
more about Wingstop's involvement in its local communities
at www.wingstopcharities.org.
Media Contact
Maddie Lupori
Media@wingstop.com
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SOURCE Wingstop Restaurants Inc.