The Flavor Experts present a twist to the popular flavor for
a limited time, bringing sweet, fiery crunch to every bite
DALLAS, June 29,
2022 /PRNewswire/ -- It's officially summer and
Wingstop Inc. (Nasdaq: WING) is turning the heat up another notch
with a limited-time flavor that's a match for the season. Beginning
this week, fans get their hands on Wingstop's new Hot Honey Rub
that's different from the rest.
Wingstop's Hot Honey Rub flavor pairs the sweetness of honey
with a mouthwatering kick of heat from cayenne pepper and ancho
chili. But this isn't the sticky, gooey hot honey that people have
grown to expect. Wingstop's Hot Honey Rub is a crunchy, sweet,
fiery dry rub – a flavor elevation and redirection that's sure to
excite fans' tastebuds.
"We had to get in on the hot honey game in a way that only the
Flavor Experts could – with a dry rub differentiator," said
Marisa Carona, Wingstop's Chief
Growth Officer. "Spicy and sweet fans can unite for this
buzz-worthy marriage of the two. At Wingstop, we're constantly
innovating to stay top of mind and we're confident this craveable,
standout flavor will excite our most loyal and future fans
alike."
Wingstop's Hot Honey Rub can be hand-sauced-and-tossed in fans'
favorite proteins – classic or boneless wings and crispy tenders.
The flavor will be available through the summer season at all
locations, while supplies last, so get 'em while they're hot.
For those seeking a great deal, fans can sample Hot Honey Rub
alongside their choice of Wingstop's other 11 bold flavors with the
Boneless Meal Deal. This bundle comes with 20 boneless wings, a
large fry and two dips for only $15.99. Fans nationwide can #TryHotHoneyRub by
ordering online at Wingstop.com or through the Wingstop app.
About Wingstop
Founded in 1994 and headquartered in Dallas, TX, Wingstop Inc. (NASDAQ: WING)
operates and franchises more than 1,700 locations worldwide. The
Wing Experts are dedicated to Serving the World Flavor through an
unparalleled guest experience and use of a best-in-class technology
platform, all while offering classic and boneless wings, tenders,
and thigh bites, always cooked to order and hand sauced-and-tossed
in fans' choice of 11 bold, distinctive flavors. Wingstop's menu
also features signature sides including fresh-cut, seasoned fries
and freshly-made ranch and bleu cheese dips.
In fiscal year 2021, Wingstop's system-wide sales increased
20.2% year-over-year to approximately $2.3
billion, marking the 18th consecutive year of same store
sales growth. With a vision of becoming a Top 10 Global Restaurant
Brand, our system is comprised of independent franchisees, or brand
partners, who account for approximately 98% of Wingstop's total
restaurant count of 1,791 as of March 26, 2022. During the
fiscal quarter ended March 26, 2022, Wingstop opened 60 net
new restaurants, an increase of 13.4%, and announced domestic
same-store sales increased 1.2%. During the fiscal quarter ended
March 26, 2022, Wingstop generated 62.3% of sales via digital
channels including Wingstop.com and the Wingstop app,
with a goal of digitizing 100% of transactions.
A key to this business success and consumer fandom stems from
The Wingstop Way, which includes a core value system of being
Authentic, Entrepreneurial, Service-minded, and Fun. The Wingstop
Way extends to the brand's environmental, social and governance
platform as Wingstop seeks to provide value to all
stakeholders.
Rounding out a strong year in 2021, the Company was ranked #1 on
Technomic 500's "Fastest Growing Franchise" and #22 on Entrepreneur
Magazine's "Franchise 500," maintained its certification as a Great
Place to Work, was named as a finalist for The Innovation SABRE
Award's Best New Product/Brand Launch category for its Thighstop
campaign, and named to Fast Company's "The World's Most Innovative
Companies" list ranking #4 in the dining category.
For more information
visit www.wingstop.com or www.wingstop.com/own-a-wingstop and
follow @Wingstop on Twitter, Instagram, Facebook, and TikTok. Learn
more about Wingstop's involvement in its local communities
at www.wingstopcharities.org.
Media Contact
Maddie Lupori
Media@wingstop.com
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SOURCE Wingstop Restaurants Inc.