VisionChina Media Announces Expansion of Coverage to Include Taiyuan
February 13 2008 - 5:30AM
PR Newswire (US)
BEIJING, Feb. 13 /Xinhua-PRNewswire/ -- VisionChina Media Inc.
(NASDAQ: VISN), one of China's largest out-of home digital
television advertising networks on mass transportation systems,
today announced the signing of an exclusive agency agreement with
Shanxi Da Zhong Mobile Television Co., Ltd. ("Shanxi Da Zhong").
The agreement grants VisionChina Media the exclusive right to
operate mobile television advertising on all public buses covered
by the Shanxi Da Zhong network in the city of Taiyuan, the capital
city of Shanxi province, for 8 years beginning February 3, 2008.
Beginning operations in April 2005, Shanxi Da Zhong has the
exclusive license to operate a mobile television network in Taiyuan
and has achieved a penetration rate on public buses of over 80%.
Signing this agreement enables VisionChina to expand its existing
national mobile television advertising network on buses from 14 to
15 cities. "Entering the Taiyuan market is an important strategic
milestone for VisionChina," said Mr. Limin Li, VisionChina Media's
chairman and chief executive officer. "Taiyuan is one of the most
popular cities for blue-chip advertisers in China and this
agreement greatly improves the depth and coverage of our network in
northern China, which already includes buses and subways in China's
capital, Beijing." Ms. Dina Liu, VisionChina Media's chief
financial officer commented, "Our sales network's successful track
record of attracting nationwide advertisers to second-tier cities,
combined with our leading operational capabilities enabled us to
win this important contract over our competition. The addition of
Taiyuan significantly increases our revenue capacities in northern
China. " According to the Taiyuan Bureau of Statistics, Taiyuan's
GDP reached RMB101.3 billion, approximately US$14.08 billion, in
2006 and the city has a population of 3.44 million. According to
the Shanxi government's official website, the urban area of Taiyuan
City is 1,460 square kilometers. About VisionChina Media, Inc.
VisionChina operates an out-of-home advertising network on mass
transportation systems, including buses and subways that reach
approximately 26 million viewers each day in China, according to
CTR Market Research. As of September 30, 2007, VisionChina's
advertising network included over 33,000 mobile digital displays on
mass transportation systems in 14 of China's most affluent cities,
including Beijing, Guangzhou and Shenzhen. VisionChina has the
unique ability to deliver real-time, location-specific
broadcasting, including news, stock quotes, weather and traffic
reports and other entertainment programming. For more information,
please visit http://www.visionchina.cn/ . For investor and media
inquiries, please contact: In China: Mr. AJ Wang Senior IR Manager,
VisionChina Media, Inc. Tel: +86-10-8418-6339 Email: Mrs. Helen
Plummer Ogilvy Public Relations Worldwide (Beijing) Tel:
+86-10-8520-3090 Email: In the United States: Mr. Jeremy Bridgman
Ogilvy Public Relations Worldwide (New York) Tel: +1-212-880-5363
Email: DATASOURCE: VisionChina Media Inc. CONTACT: In China: Mr. AJ
Wang, Senior IR Manager, VisionChina Media, Inc., +86-10-8418-6339,
or ; Mrs. Helen Plummer of Ogilvy Public Relations Worldwide
(Beijing), +86-10-8520-3090, or ; In the United States: Mr. Jeremy
Bridgman of Ogilvy Public Relations Worldwide (New York),
+1-212-880-5363, or , all for VisionChina Media Inc. Web site:
http://www.visionchina.cn/
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