Virage Logic Introduces New Sonic Focus® PC Audio Enrichment IP
June 03 2010 - 7:00AM
Business Wire
Virage Logic Corporation (NASDAQ:VIRL), the semiconductor
industry's trusted IP partner, today announced that ASUSTeK
Computer Inc. (2357.TW) of Taipei, Taiwan, the leader in providing
the highest quality motherboards and notebook PCs worldwide, has
licensed Virage Logic's new Sonic Focus PC audio enrichment IP. The
entire line of Sonic Focus® audio software, including the new Sonic
Focus PC, will ship on the new ASUS N43, N53, NX90 and N73
notebooks as part of ASUS’ exclusive SonicMaster audio suite—a raft
of hardware and software enhancements developed in collaboration
with Bang & Olufsen ICEpower®. Enriched by Virage Logic's Sonic
Focus IP, ASUS notebook PCs with SonicMaster technology count among
their industry-leading audio capabilities the ability to deliver a
lifelike audio listening experience with the sensation of a live
performance.
"ASUS’ exclusive SonicMaster technology made its debut on the
NX90 notebook at the Consumer Electronics Show in Las Vegas this
January, and Virage Logic’s Sonic Focus audio enrichment IP
contributed to the unanimous acclaim it garnered,” said Henry
Huang, Senior Specialist, ASUS. "Virage Logic’s new Sonic Focus PC
forms an integral part of our SonicMaster audio enrichment
solution, which can now be found on our new series of notebooks,
including the N43, N53, and N73. SonicMaster addresses the
handicaps plaguing notebook audio in the past by providing
oversized resonance chambers and specially-placed speakers, which
eliminate vibration and audible distortion. Through the inclusion
of the new Sonic Focus PC audio enrichment IP, ASUS notebooks with
SonicMaster are capable of delivering audio with enhanced spatial
and dynamic impact, ensuring that consumers hear vocals and
surround true to the artists’ original intent."
“We are delighted to bring this next generation Sonic Focus PC
audio enrichment IP to ASUS’s expanding notebook customer base,”
said Dr. Yankin Tanurhan, vice president and general manager of
Virage Logic’s Processor, SoC Infrastructure and NVM Solutions
business units. “Virage Logic’s new Sonic Focus PC delivers
best-in-class audio post processing software providing listeners
with audio reproduction that has been missing on legacy products:
an immersive, life-like audio experience that does not promote user
fatigue during extended listening, the problem most observed with
competitive PC audio technology solutions. ASUS’ selection of
Virage Logic’s Sonic Focus PC as part of its SonicMaster suite for
three additional notebook products (combined with a Bang &
Olufsen ICEpower-designed audio reproduction system) is an
indication of the value that ASUS places on audio quality as a
differentiating competitive solution.”
According to Jon Peddie, president of Jon Peddie Research, “In
2009, 96 million people worldwide bought PCs for entertainment
purposes.” While PC manufacturers have concentrated on enhancing
the visual experience, innovative manufacturers such as ASUS
recognized that enriching the audio experience offers as much if
not more competitive differentiation. Every notebook PC shipped
today contains tiny speakers mounted in cramped enclosures. ASUS
SonicMaster with Virage Logic’s Sonic Focus PC is the only audio
enrichment solution that can compensate for these shortcomings and
produce a listening experience resembling that from a much larger
home theater system.
ASUS N Series Notebooks with SonicMaster
The new ASUS N Series notebooks, featuring SonicMaster
technology of which Virage Logic’s Sonic Focus PC IP forms a part,
represent the new generation in multimedia PCs. The N
Series—comprising the N43, N53, and N73 notebooks—come with ASUS
and Bang & Olufsen ICEpower®-designed speakers and enclosures,
as well as the new USB 3.0 interface offering 10X faster data
transfer capability over the existing USB 2.0 interface on PCs
today. At heart of the next generation N Series are the powerhouse
i3, i5 and i7 Intel Core™ processors that provide unsurpassed
computing performance.
About Virage Logic’s New Sonic Focus PC
Virage Logic’s new Sonic Focus PC represents our third
generation APO (Audio Processing Object) for Windows 7 and Windows
Vista. It provides additional benefits to PC OEMs and end users,
including:
- New Virage Logic Sonic Focus®
Surround technology that creates a lifelike three dimensional (3D)
listening experience using stereo speakers or headphones
- Virage Logic Sonic Focus® Super
Bass, the next generation bass enrichment technology for all
speaker types, ranging from powered subwoofers to the smallest
laptop speakers
- A robust OEM mastering toolset,
Virage Logic Sonic Focus® Studio, an advanced, professional-audio
product mastering tool that optimizes frequency response, dynamics
and soundfield parameters, targeting internal speakers in notebooks
and All-In-One desktop products.
About Virage Logic
Virage Logic is a leading provider of semiconductor intellectual
property (IP) for the design of complex integrated circuits. The
company's highly differentiated product portfolio includes
processor solutions, interface IP solutions, embedded SRAMs and
NVMs, embedded test and yield optimization solutions, logic
libraries, and memory development software. As the semiconductor
industry's trusted IP partner, more than 400 foundry, IDM and
fabless customers rely on Virage Logic to achieve higher
performance, lower power, higher density and optimal yield, as well
as shorten time-to-market and time-to-volume. For further
information, visit http://www.viragelogic.com.
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