ViacomCBS Enters Strategic NFT Partnership with RECUR
October 13 2021 - 9:00AM
Business Wire
Multi-year pact will offer innovative digital
collectables across the ViacomCBS portfolio
ViacomCBS Inc. (NASDAQ: VIACA, VIAC) today announced a strategic
partnership with leading non-fungible token (NFT) company RECUR to
create a fan-focused platform that will bring the company’s iconic
IP and cherished franchises that transcend generations to the
space. Through this agreement, ViacomCBS and RECUR will create a
unified environment where fans can buy, collect and trade NFTs as
digital products and collectables across ViacomCBS' leading
portfolio of consumer brands, including BET, CBS, Comedy Central,
MTV, Nickelodeon, Paramount Pictures and Showtime Networks Inc.
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the full release here:
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Launching in the spring of 2022 and rooted in community
building, this space will encourage peer-to-peer engagement and
facilitate innovative ways for users to unlock new experiences.
“Fueled by beloved characters and iconic properties with
multi-generational appeal, we are thrilled to accelerate our
consumer products presence even further into the growing
metaverse,” said Pam Kaufman, President, ViacomCBS Consumer
Products. “In teaming up with RECUR to create an NFT platform
dedicated to ViacomCBS IP, voracious collectors and first-time NFT
buyers alike will find unique opportunities to own a piece of their
favorite franchises.”
RECUR designs and develops on-chain experiences that allow
individuals to buy, collect and resell NFTs as digital products and
collectables. In an approach to reimagine the NFT market, RECUR has
created a seamless process for brands to reach the widest-possible
range of distribution.
“ViacomCBS is one of the first major media and entertainment
companies to enter the metaverse in a significant way. We are so
excited to welcome them into the ecosystem with this partnership.
Our chain agnostic approach will provide fans the widest range of
utility as well as unprecedented access to their favorite shows and
franchises,” said Co-CEOs of RECUR, Trevor George and Zach
Bruch.
Utilizing a chain-agnostic approach, all purchases on the
forthcoming platform will accept most U.S. digital payments via
credit card and debit card.
About ViacomCBS
ViacomCBS Inc. (NASDAQ: VIAC; VIACA) is a leading global media
and entertainment company that creates premium content and
experiences for audiences worldwide. Driven by iconic consumer
brands, its portfolio includes CBS, SHOWTIME, Paramount Pictures,
Nickelodeon, MTV, Comedy Central, BET, Paramount+ and Pluto TV,
among others. The company delivers the largest share of the
television audience in the United States and one of the industry’s
most extensive libraries of television and film titles. In addition
to offering innovative streaming services and digital video
products, ViacomCBS provides powerful capabilities in production,
distribution and advertising solutions.
For more information about ViacomCBS, please visit
www.viacomcbs.com and follow @ViacomCBS on social platforms.
VIAC-IR
About RECUR
Founded by crypto industry expert Zach Bruch and digital
licensing industry pioneer Trevor George, RECUR is a technology
company that designs and develops on-chain branded experiences that
allow fans to buy, collect, and re-sell digital products and
collectibles (NFTs). RECUR will be chain agnostic and is
fundamentally changing the NFT market by creating and setting the
standard for a decentralized recurring royalty, creating the widest
distribution and reach for NFTs minted on their platform.
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version on businesswire.com: https://www.businesswire.com/news/home/20211013005667/en/
Casey Moynagh Corporate Communications, ViacomCBS
casey.moynagh@viacomcbs.com Rachel Sandler Consumer Products
Communications, ViacomCBS rachel.sandler@nick.com RECUR Public
Relations Lauren Bishop Jennings ALISON BROD MARKETING &
COMMUNICATIONS Recur@abmc-us.com Talar Malakian Director of
Marketing, RECUR tmalakian@recurforever.com
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