“PAW PATROL: THE MOVIE” Proves Its Pedigree With Fans
August 24 2021 - 5:56PM
Business Wire
Paramount+ announced today that PAW PATROL: THE MOVIE, which
premiered on the service the same day it hit theaters on August 20,
ranked as one of the service’s most-watched originals.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20210824005850/en/
(Photo: Business Wire)
“The strong engagement of PAW PATROL: THE MOVIE on the service
this premiere weekend is testament to the strength of the
franchise’s loyal fanbase and the film’s creative storytelling,”
said Tanya Giles, Chief Programming Officer, ViacomCBS Streaming.
“We’re thrilled that our premium kids’ content like PAW PATROL and
our other hit kids’ originals from Nickelodeon like KAMP KORAL:
SPONGEBOB’S UNDER YEARS and RUGRATS continue to build a bedrock
audience of kids and families.”
On top of its record-breaking streaming debut, PAW PATROL: THE
MOVIE had a strong theatrical opening, earning $13.2 million in
domestic box office on its opening weekend. The film was
enthusiastically received by audiences, garnering an A- CinemaScore
and 97% Rotten Tomatoes Audience Score. This domestic debut came on
the heels of an excellent international opening, and the movie has
now opened #1 or #2 in 10 markets, including #1 in France, Germany,
Mexico, Norway, Hungary and Portugal, and #2 domestically (U.S. and
Canada), as well as in the U.K., the Netherlands, and Austria. The
cumulative worldwide box office is now $38.4 million, with more
international territories set to open over the coming weeks.
“PAW PATROL is one of Nickelodeon’s most popular and powerful
franchises, and the movie’s performance this weekend proves that
kids and families want every path possible to engage with it,
across streaming, theaters and through consumer products,” said
Brian Robbins, President and CEO of Nickelodeon, and Chief Content
Officer for Paramount+, Kids and Family. “This is among the best
examples of taking something as big as PAW PATROL and making it
even bigger, and we want to thank everyone at Nick, Spin Master
Entertainment, Paramount+ and Paramount Pictures—and most of all,
the audience—for this weekend’s resounding success.”
PAW PATROL: THE MOVIE is a massive consumer products success
across key markets and retailers. Products timed to PAW PATROL: THE
MOVIE helped drive double-digit PAW PATROL growth across major key
retailers, driven by toy categories, with notable success from
items featuring the newly introduced character Liberty. Consumers
worldwide were swept up in the PAW PATROL mania, with nearly 200
consumer products partners delivering products in support of the
film including a robust toy line from Spin Master, as well as
partnerships with Crayola (arts & crafts), Mattel (Mega Bloks
and Uno), Build-A-Bear (plush and accessories), Hasbro (Operation
and Play-Doh), Kellogg’s, Campbell’s®, Kraft Heinz and Random House
Children’s Books, among others. ViacomCBS has also partnered with
retailers such as Walmart, Target, Amazon, Kroger and LIDL to
create omnichannel marketing programs driven by innovative
activations. The program also featured specialized partnerships
with Paramount+ for a one-month free trial to shoppers, which was
promoted through retail activations and partnerships.
*Click here for PAW PATROL: THE MOVIE art.
PAW Patrol: The Movie The PAW Patrol is on a roll! When
their biggest rival, Humdinger, becomes Mayor of nearby Adventure
City and starts wreaking havoc, Ryder and everyone’s favorite
heroic pups kick into high gear to face the challenge head on.
While one pup must face his past in Adventure City, the team finds
help from a new ally, the savvy dachshund Liberty. Together, armed
with exciting new gadgets and gear, the PAW Patrol fights to save
the citizens of Adventure City! Joining the PAW Patrol in their
thrilling first big screen adventure are members from the original
series’ cast along with Iain Armitage, Marsai Martin, Yara Shahidi,
Kim Kardashian West, Randall Park, Dax Shepard, with Tyler Perry
and Jimmy Kimmel, and introducing Will Brisbin.
About Paramount+ Paramount+, a direct-to-consumer digital
subscription video on-demand and live streaming service from
ViacomCBS, combines live sports, breaking news and a mountain of
entertainment. The premium streaming service features an expansive
library of original series, hit shows and popular movies across
every genre from world-renowned brands and production studios,
including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount
Pictures and the Smithsonian Channel. The service is also the
streaming home to unmatched sports programming, including every CBS
Sports event, from golf to football to basketball and more, plus
exclusive streaming rights for major sports properties, including
some of the world’s biggest and most popular soccer leagues.
Paramount+ also enables subscribers to stream local CBS stations
live across the U.S. in addition to the ability to stream ViacomCBS
Streaming’s other live channels: CBSN for 24/7 news, CBS Sports HQ
for sports news and analysis, and ET Live for entertainment
coverage.
For more information about Paramount+, please visit
www.paramountplus.com and follow @ParamountPlus on social
platforms.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20210824005850/en/
Paramount+ Media: Susan Lundgren
susan.lundgren@cbsi.com
Stephanie Clark stephanie.clark@cbsi.com
ViacomCBS (NASDAQ:VIACA)
Historical Stock Chart
From Jul 2024 to Aug 2024
ViacomCBS (NASDAQ:VIACA)
Historical Stock Chart
From Aug 2023 to Aug 2024