Over 7 Million Total Viewers Tuned In to BET’s Winning Line Up of Tyler Perry’s Trifecta of Original Series “House of P...
October 19 2020 - 4:15PM
Business Wire
BET Now Has the Top Three Series on Cable
This Season with African Americans 18-49: “Sistas” #1, “House of
Payne” #2, and “Assisted Living” #3 (Excluding Sports and
News)
The Two-Hour Premiere of “Tyler Perry’s
Sistas” Delivered 3 Million Total Viewers P2+ with Its Second
Episode Retaining a Remarkable 98% of Its Audience from Its First
Episode Lead-In and Scored Double-Digit Gains in P18-49 vs. Season
One Premiere
The New Episodes and Season Two Premiere
Night Grew Its Audience Versus L+SD Logging Double-Digit Ratings
Lifts +36% (“House of Payne” Episode #712), +27% (“Assisted Living”
Episode #125) and +54% (“Sistas” Episodes #201 & #202,
Respectively)
BET dominates Wednesday nights with an irresistible line up of
Tyler Perry originals. “Tyler Perry’s House of Payne,”
“Tyler Perry’s Assisted Living” and the return of “Tyler
Perry’s Sistas” delivered close to 7.2 Million Total Viewers
(Live+3, P2+) tuned in to BET and BET Her during premiere night
across premieres and encores.* “House of Payne” 1.9M, “Assisted
Living” 1.5M and “Sistas” 3.8M. BET now has the top
three series on cable this season with African Americans 18-49,
“Sistas” (#1), “House of Payne” (#2), and
“Assisted Living” (#3), excluding Sports and News.*** The
new episode premieres of “House of Payne” and “Assisted
Living,” nabbed 1.1M and 1M Total Viewers P2+,
respectively, and “Sistas” piqued with 3.0 Million Total
Viewers P2+ bringing the collective total to 5.3 Million
Total Viewers P2+ (Live+3, simulcast across BET and BET Her on
10/14/20).** On BET Alone, Season two of “Tyler Perry’s
Sistas” is up double-digits vs. Season one premiere:
+33% in P18-49, +42% in P25-54, +14% in P2+.
The second episode of the series retained 98% of its lead-in
Episode #201 (P18-49).** BET grew is audience versus L+SD
double-digits +36% (“House of Payne” Episode #712), +27%
(“Assisted Living” Episode #125) and +54% (“Sistas” Episodes #201
& #202, Respectively). The two-hour television event was
the most socially-viewed cable program on Wednesday night,
10/14/20. It generated 1.8M views on Facebook and
Twitter.****
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20201019005830/en/
THE TWO-HOUR PREMIERE OF “TYLER PERRY’S
SISTAS” DELIVERED 3 MILLION TOTAL VIEWERS P2+ WITH ITS SECOND
EPISODE RETAINING A REMARKABLE 98% OF ITS AUDIENCE. New Episodes of
"Tyler Perry's Sistas" airs Wednesdays at 9 PM ET on BET and BET
Her. (Photo: Tyler Perry Studios/BET)
The P2+ numbers across the BET and BET Her simulcast are as
follows:
For “Tyler Perry’s House of Payne”:
- Episode #712 premiere telecast (Live + 3): .629 P18-49 rating,
1.2 M total viewers P2+ (Simulcast across BET and BET Her); .592
P18-49 rating, and 1.1 M total viewers P2+ (on BET alone).**
- Episode #712 grew +36% in Live + 3 (Adults 18-49, BET
Alone).
For “Tyler Perry’s Assisted Living”:
- Episode #112 premiere telecast (Live + 3): .530 P18-49 rating,
1 M total viewers P2+ (Simulcast across BET and BET Her); .498
P18-49 rating, and 1 M total viewers P2+ (on BET alone).**
- Episode #112 grew +27% in Live + 3 (Adults 18-49, BET
Alone).
For “Tyler Perry’s Sistas”:
- Episode #201 premiere telecast (Live + 3): .845 P18-49 rating,
1.5M total viewers P2+ (Simulcast across BET and BET Her); .789
P18-49 rating, and 1.4 M total viewers P2+ (on BET alone).**
- Episode #201 grew +54% in Live + 3 (Adults 18-49, BET
Alone).
- Episode #202 premiere telecast (Live + 3): .819 P18-49 rating,
1.5 M total viewers P2+ (Simulcast across BET and BET Her); .777
P18-49 rating, and 1.4M total viewers P2+ (on BET alone).**
- Episode #202 grew +54% in Live + 3 (Adults 18-49, BET
Alone).
- The official hashtag #SistasonBET trended in the top 10 for
five consecutive hours on Twitter across the US last night (9 PM-2
AM /Source: Trends24.)
“Tyler Perry’s House of Payne” is a hilarious comedy
about retired fire chief Curtis Payne and his lovely wife Ella that
picks up five years later, as they continue to navigate the
problems of life with their quirky modern-day family. LaVan
Davis, Cassi Davis Patton, Lance Gross,
Demetria McKinney, China Anne McClain, Keshia
Knight Pulliam and Allen Payne star in “Tyler Perry’s
House of Payne.” New episodes air Wednesdays at 8 PM ET/PT
on BET and BET Her.
In “Tyler Perry’s Assisted Living,” Jeremy is a patriarch
of a young family with teenage children who loses his job and
decides to move to the backwoods of Georgia to help his crazy
grandfather. Grandpa Vinny has foolishly purchased a terribly
run-down home for the elderly, and he is in way over his head, but
comedy ensues as Mr. Brown and Cora show up at the right time as
needy investors. David Mann, Tamela Mann, J.
Anthony Brown, Na’im Lynn, Courtney Nichole,
Tayler Buck and Alex Henderson star in “Tyler
Perry’s Assisted Living.” New episodes air Wednesdays at
8:30 PM ET/PT on BET and BET Her.
“Tyler Perry’s Sistas” picked up right where it left off,
with Tyler Perry taking viewers on an exhilarating ride of
emotions and gut-busting predicaments that will test the ladies’
long-standing friendship. This band of women, intertwined with
their newfound relationships, must navigate this new-age dating
scene as they continue to search for love in their 30s. The
talented ensemble cast of “Tyler Perry’s Sistas” season two
includes KJ Smith, Mignon, Ebony Obsidian, Novi Brown,
DeVale Ellis, Chido Nwokocha, Anthony Dalton II, Brian Jordan Jr.,
Kevin A. Walton, Trinity Whiteside, and Crystal
Hayslett. New episodes air Wednesdays at 9 PM ET/PT on BET
and BET Her.
*Source: Nielsen | Total viewer claims for night based on
cumulative sum of Live+3 average impressions across episodes
(premieres & encores on 10.14.2020) | Simulcast coverage
ratings based on BET Coverage Universe **Source: Nielsen | Total
viewer claims for night based on cumulative sum of average Live+3
impressions across episodes (premieres on 10.14.2020) | Simulcast
coverage ratings based on BET Coverage Universe ***Source: Nielsen
via NPower 8/31/20-10/14/20 ranked on Blk P18-49 (000s) ****Source:
Nielsen Social Guide, excludes Sports Programming, 10/14/20.
ABOUT BET
BET, a subsidiary of ViacomCBS Inc. (NASDAQ: VIACA, VIAC), is
the nation's leading provider of quality entertainment, music, news
and public affairs television programming for the African American
audience. The primary BET channel is in 90 million households and
can be seen in the United States, Canada, the Caribbean, the United
Kingdom, sub-Saharan Africa and France. BET is the dominant
African-American consumer brand with a diverse group of business
extensions including BET.com, a leading Internet destination for
Black entertainment, music, culture, and news; BET HER, a 24-hour
entertainment network targeting the African-American Woman; BET
Music Networks - BET Jams, BET Soul and BET Gospel; BET Home
Entertainment; BET Live, BET’s growing festival business; BET
Mobile, which provides ringtones, games and video content for
wireless devices; and BET International, which operates BET around
the globe.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20201019005830/en/
Luis Defrank Luis.defrank@bet.net
ViacomCBS (NASDAQ:VIACA)
Historical Stock Chart
From Jun 2024 to Jul 2024
ViacomCBS (NASDAQ:VIACA)
Historical Stock Chart
From Jul 2023 to Jul 2024