SILVER SPRING, Md.,
Oct. 21, 2021 /PRNewswire/
-- Radio One and Reach Media, the audio division platforms of
Urban One, Inc., the largest diversified Black-owned media company
in the country, announced today its virtual upfront experience
"Millions. Billions. Trillions." in partnership with Dream
Currency, a small Black-owned business. "Millions.
Billions. Trillions." focuses on a movement to
promote the importance and buying power of the African American
consumer.
Radio One and Reach Media together make up the country's largest
Urban audio network covering 90% of the country's African-American
population and reaching 31 million monthly listeners. In
addition, Radio One and Reach Media properties reach 90% of all
Black listeners who tune into Black-owned radio stations each
week.
"The mission for our upfront experience is to invite brands to
join us in amplifying the voice, culture and sound of Black
America," said Josh Rahmani, SVP of
National & Network Sales for Radio One and Reach Media. "Our
diverse portfolio of local and syndicated programming, trusted
personalities, immersive digital platform, and culturally engaging
events are paramount when it comes to gaining the trust and loyalty
of influential Black consumers. By working with Radio One and Reach
Media, brands will engage millions of African Americans,
access billions of impressions, and unlock trillions
in spending power."
Dream Currency, a lifestyle brand and Black-owned business
designed to encourage and inspire the Black community to keep
thriving in all aspects of their life, developed the moniker
"Millions.Billions.Trillions." (MBT). Ever since its
inception, artists, celebrities and athletes are often seen wearing
MBT apparel as part of their everyday lives in support of the brand
and its mission. The exclusive partnership with Radio One and Reach
Media consists of co-branded merchandise worn by radio
personalities to amplify the message and movement.
"In addition to showcasing the power of our audio brands, it was
imperative for us to collaborate with other Black-owned businesses
in the creation of our audio upfront experience," said Samuel Tatum, VP of Integrated Marketing &
Partnerships for Radio One and Reach Media. "We encourage all
brands to join our movement and continue to foster positive social
change by investing in Black-owned media."
"The partnership between Radio One/Reach Media and the
Millions. Billions. Trillions. brand is representative of
their commitment to uplifting and inspiring the Black community in
everything they do," says Travis
Malloy, founder, Dream Currency.
Urban One's audio upfront experience consists, in part, of a
comprehensive video reel narrated by Radio Hall of Famer
Donnie Simpson and messaging from
founder and chairwoman Cathy Hughes.
Urban One's audio division developed all video and creative
elements in collaboration with Matt Anderson Films and other Black
and minority-owned businesses.
Radio One and Reach Media's virtual upfront can be viewed at
allwithinreach.org/upfront.
To purchase Millions. Billions. Trillions. apparel, visit
livedreamcurrency.com.
Source: Nielsen Audio, Spring 2021 DMA; M-Sun 6a-6a; Total
and Black/AA Persons 12+; Nielsen Audio, Fall 2019; M-Sun 6a-6a;
Weekly Cume; AA Persons 12+; BIA Owner Data; BIPOC 2020 Black-Owned
Station List.
Urban One, Inc. (urban1.com), together with its
subsidiaries, is the largest diversified media company that
primarily targets Black Americans and urban consumers in the
United States. The Company
owns TV One, LLC (tvone.tv), a television network
serving more than 59 million households, offering a broad range of
original programming, classic series and movies designed to
entertain, inform and inspire a diverse audience of adult Black
viewers. As of January 2021, Urban
One currently owns and/or operates 61 broadcast stations
(including all HD stations, translator stations and the low power
television stations we operate) branded under the
tradename "Radio One" in 13 urban markets
in the United States. Through
its controlling interest in Reach Media, Inc.
(blackamericaweb.com), the Company also operates syndicated
programming including the Rickey Smiley Morning Show,
the Russ Parr Morning Show and the DL Hughley
Show. In addition to its radio and television broadcast
assets, Urban One owns iOne Digital (ionedigital.com),
our wholly owned digital platform serving the African-American
community through social content, news, information, and
entertainment websites, including its Cassius, Bossip, HipHopWired
and MadameNoire digital platforms and brands. We also have invested
in a minority ownership interest in MGM National Harbor, a gaming
resort located in Prince George's County, Maryland. Through our national multi-media
operations, we provide advertisers with a unique and powerful
delivery mechanism to the African-American and urban
audiences.
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SOURCE Urban One, Inc.