Unica Announces Transition in Executive Sales Leadership

Unica Corporation (Nasdaq: UNCA), a leading global provider of enterprise marketing management (EMM) solutions, today announced a transition in its executive sales leadership.

Eric Schnadig, senior vice president of worldwide sales, is leaving the company to pursue other opportunities. Domestic and international sales executives will report directly to Yuchun Lee, president and chief executive officer, on an interim basis, and a search has been initiated to recruit the company�s next senior sales executive.

�I�d like to thank Eric for all his hard work over his ten year tenure at Unica. His leadership was instrumental to Unica�s growth and expansion on a global basis. We wish him all the best as he evaluates the next stage of his career,� said Lee. �I am confident that our geographic sales executives will continue to move our business forward on a global basis and I anticipate a smooth transition as Unica remains well positioned to capitalize on the large and under-penetrated EMM market opportunity.�

About Unica

Unica Corporation (Nasdaq: UNCA) is a leading global provider of enterprise marketing management (EMM) software and services. The most comprehensive EMM suite on the market today, Unica's Affinium� software streamlines the entire marketing process from analysis and planning to project management, execution and measurement. More than 800 companies worldwide depend on Unica for their enterprise marketing management solution.

Unica is headquartered in Waltham, Mass. with offices around the globe. For more information, visit www.unica.com.

Note to Editors: Copyright 2009 Unica Corporation. Unica, the Unica logo, Affinium, MarketingCentral and NetInsight are registered trademarks of Unica Corporation. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

Forward-looking Statements

The information provided in this press release above contains forward-looking statements that relate to future events and future financial performance of Unica. These forward-looking statements are based upon Unica's historical performance and its current plans, estimates and expectations and are not a representation that such plans, estimates, or expectations will be achieved. These forward-looking statements represent Unica's expectations as of the date of this press announcement. Subsequent events may cause these expectations to change; and Unica disclaims any obligation to update or revise the forward-looking statements in the future. Matters subject to forward-looking statements involve known and unknown risks and uncertainties, including those factors listed in the Company�s Annual Report on Form 10-K for the fiscal year ended September 30, 2008 under �Risk Factors�, which factors could cause Unica's performance or achievements to be materially different from those expressed or implied by the forward-looking statements.

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