Unica Enhances Web Analytics Capabilities for Today’s Enterprise Marketers

Unica Corporation (Nasdaq: UNCA), a leading global provider of enterprise marketing management (EMM) solutions, today announced new enhancements to its award-winning web analytics solution, NetInsight, highlighted by visual selection & targeting and paid search integration. This latest version of NetInsight makes achieving business results through web analytics easier than ever before. Additionally, the company has expanded its roster of enterprise customers that have implemented NetInsight.

With NetInsight�s paid search integration option, available not only for on demand, but also for on premises deployments, users can enhance their pay-per-click (PPC) campaign reports with additional data on paid keyword costs, impressions, clickthroughs, match type, and average rank. Using this data, marketers can automate even more significant campaign key performance indicators (KPIs) such as: cost per acquisition for lead generation sites, return on ad spend (ROAS) for eCommerce sites, and cost per pageview for publishers.

The visual selection & targeting feature continues Unica�s trajectory of innovation for helping users extract more business value from web analytics than mere reporting. Business users can segment their web site visitor reports in NetInsight to identify promising visitor segments. With a simple drag and drop operation�and without needing to switch to any other module or user interface�visitor segments can now be selected for downloading as a list of individuals including any available registered contact information. For example, marketers can target visitors who searched for specific products or abandoned a shop cart with specific products. The target list can be fed into email, call center, or offline channels for re-marketing purposes.

"We really see the value in the automated paid search integration option available to us with Unica�s�NetInsight On Demand reports,� said Terese Anthony, marketing manager, Furnished Quarters. �We can view ROI metrics at one glance and ensure sound marketing decisions."

Customer adoption of Unica�s web analytics solution continues to increase, with both the on demand and on premises versions of NetInsight. Among the many leading companies now utilizing the technology are: Batteries Plus, Citrix Online, the Federal Trade Commission, Hastings Entertainment, Hubbard One, Legacy.com, L�Oreal USA, and Vault.com.

�Having complete ROI metrics at your fingertips is critical for making sound search marketing decisions. And visual selection, a small step forward for web marketers, is a giant leap for behaviorally targeted, ad-hoc marketing campaigns,� said Akin Arikan, director of Internet solutions marketing at Unica. �We�re pleased to bring innovative, productized integrations to market that erase typical process challenges.�

Unica is showcasing the latest in interactive and online marketing technology at this week�s eTail conference (booth #85) in Phoenix, AZ.

About Unica

Unica Corporation (NASDAQ: UNCA) is a leading global provider of enterprise marketing management (EMM) software and services. The most comprehensive EMM suite on the market today, Unica's Affinium� software streamlines the entire marketing process from analysis and planning to project management, execution and measurement. More than 800 companies worldwide depend on Unica for their enterprise marketing management solution.

Unica is headquartered in Waltham, Massachusetts with offices around the globe. For more information, visit www.unica.com.

Note to Editors: Copyright 2009 Unica Corporation. Unica, the Unica logo, Affinium, MarketingCentral and NetInsight are registered trademarks of Unica Corporation. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

Forward-looking Statements

The information provided in this press release above contains forward-looking statements that relate to future events and future financial performance of Unica. These forward-looking statements are based upon Unica's historical performance and its current plans, estimates and expectations and are not a representation that such plans, estimates, or expectations will be achieved. These forward-looking statements represent Unica's expectations as of the date of this press announcement. Subsequent events may cause these expectations to change; and Unica disclaims any obligation to update or revise the forward-looking statements in the future. Matters subject to forward-looking statements involve known and unknown risks and uncertainties, including those listed in the Annual Report on Form 10-K for the fiscal year ended September 30, 2008 under �Risk Factors�, which could cause Unica's performance or achievements to be materially different from those expressed or implied by the forward-looking statements.

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