Unica Enhances Web Analytics Capabilities for Today’s Enterprise Marketers
February 24 2009 - 8:00AM
Business Wire
Unica Corporation (Nasdaq: UNCA), a leading global provider of
enterprise marketing management (EMM) solutions, today announced
new enhancements to its award-winning web analytics solution,
NetInsight, highlighted by visual selection & targeting and
paid search integration. This latest version of NetInsight makes
achieving business results through web analytics easier than ever
before. Additionally, the company has expanded its roster of
enterprise customers that have implemented NetInsight.
With NetInsight�s paid search integration option, available not
only for on demand, but also for on premises deployments, users can
enhance their pay-per-click (PPC) campaign reports with additional
data on paid keyword costs, impressions, clickthroughs, match type,
and average rank. Using this data, marketers can automate even more
significant campaign key performance indicators (KPIs) such as:
cost per acquisition for lead generation sites, return on ad spend
(ROAS) for eCommerce sites, and cost per pageview for
publishers.
The visual selection & targeting feature continues Unica�s
trajectory of innovation for helping users extract more business
value from web analytics than mere reporting. Business users can
segment their web site visitor reports in NetInsight to identify
promising visitor segments. With a simple drag and drop
operation�and without needing to switch to any other module or user
interface�visitor segments can now be selected for downloading as a
list of individuals including any available registered contact
information. For example, marketers can target visitors who
searched for specific products or abandoned a shop cart with
specific products. The target list can be fed into email, call
center, or offline channels for re-marketing purposes.
"We really see the value in the automated paid search
integration option available to us with Unica�s�NetInsight On
Demand reports,� said Terese Anthony, marketing manager, Furnished
Quarters. �We can view ROI metrics at one glance and ensure sound
marketing decisions."
Customer adoption of Unica�s web analytics solution continues to
increase, with both the on demand and on premises versions of
NetInsight. Among the many leading companies now utilizing the
technology are: Batteries Plus, Citrix Online, the Federal Trade
Commission, Hastings Entertainment, Hubbard One, Legacy.com,
L�Oreal USA, and Vault.com.
�Having complete ROI metrics at your fingertips is critical for
making sound search marketing decisions. And visual selection, a
small step forward for web marketers, is a giant leap for
behaviorally targeted, ad-hoc marketing campaigns,� said Akin
Arikan, director of Internet solutions marketing at Unica. �We�re
pleased to bring innovative, productized integrations to market
that erase typical process challenges.�
Unica is showcasing the latest in interactive and online
marketing technology at this week�s eTail conference (booth #85) in
Phoenix, AZ.
About Unica
Unica Corporation (NASDAQ: UNCA) is a leading global provider of
enterprise marketing management (EMM) software and services. The
most comprehensive EMM suite on the market today, Unica's Affinium�
software streamlines the entire marketing process from analysis and
planning to project management, execution and measurement. More
than 800 companies worldwide depend on Unica for their enterprise
marketing management solution.
Unica is headquartered in Waltham, Massachusetts with offices
around the globe. For more information, visit www.unica.com.
Note to Editors: Copyright 2009 Unica Corporation. Unica, the
Unica logo, Affinium, MarketingCentral and NetInsight are
registered trademarks of Unica Corporation. All other product
names, service marks, and trademarks mentioned herein are
trademarks of their respective owners.
Forward-looking Statements
The information provided in this press release above contains
forward-looking statements that relate to future events and future
financial performance of Unica. These forward-looking statements
are based upon Unica's historical performance and its current
plans, estimates and expectations and are not a representation that
such plans, estimates, or expectations will be achieved. These
forward-looking statements represent Unica's expectations as of the
date of this press announcement. Subsequent events may cause these
expectations to change; and Unica disclaims any obligation to
update or revise the forward-looking statements in the future.
Matters subject to forward-looking statements involve known and
unknown risks and uncertainties, including those listed in the
Annual Report on Form 10-K for the fiscal year ended September 30,
2008 under �Risk Factors�, which could cause Unica's performance or
achievements to be materially different from those expressed or
implied by the forward-looking statements.
Unica (MM) (NASDAQ:UNCA)
Historical Stock Chart
From Jul 2024 to Aug 2024
Unica (MM) (NASDAQ:UNCA)
Historical Stock Chart
From Aug 2023 to Aug 2024