Unica Positioned in the Leaders Quadrant in Leading Industry Analyst Firm’s “Magic Quadrant for Marketing Resource Manage...

Unica Corporation (Nasdaq: UNCA), a leading global provider of enterprise marketing management (EMM) solutions, today announced that it has been positioned in the �Leaders�� quadrant of Gartner, Inc.�s �Magic Quadrant for Marketing Resource Management� report, by Kimberly Collins, published February 9, 2009.

The Gartner Magic Quadrant evaluates vendors for their ability to execute and completeness of vision. According to the report, "Leaders in the MRM market demonstrate exemplary performance. They deliver breadth and depth of integrated MRM functionality on large, enterprise-wide and global implementations that extend MRM across the marketing organization and outside the database marketing domain. Leaders successfully articulate business propositions that resonate with buyers."

�We�re proud to be positioned as a Leader in the Magic Quadrant for Marketing Resource Management,� said Yuchun Lee, CEO of Unica. �Unica offers the industry�s deepest and broadest marketing automation suite. We see continued traction worldwide for both our Enterprise and On Demand MRM solutions, validating the growing need for this technology, as marketing departments face greater pressure to decrease budgets and increase efficiencies.�

Unica's MRM offering is comprised of Affinium� Plan� for enterprise MRM, and MarketingCentral�, a collaboration platform used by enterprises as well as small businesses, departments and agencies. Affinium Plan and MarketingCentral combine to help marketers collaborate with dispersed project teams; define plans (project workflow management and results tracking); manage budgets and expenses; store all marketing assets securely and centrally; and integrate with other enterprise systems.

For more information on Unica's offerings, please visit: www.unica.com.

About the Magic Quadrant

The Gartner Magic Quadrant is copyrighted 2009 by Gartner, Inc., and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner�s analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the �Leaders� quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Unica

Unica Corporation (NASDAQ: UNCA) is a leading global provider of enterprise marketing management (EMM) software and services. The most comprehensive EMM suite on the market today, Unica's Affinium� software streamlines the entire marketing process from analysis and planning to project management, execution and measurement. More than 800 companies worldwide depend on Unica for their enterprise marketing management solution.

Unica is headquartered in Waltham, Massachusetts with offices around the globe. For more information, visit www.unica.com.

Note to Editors: Copyright 2009 Unica Corporation. Unica, the Unica logo, Affinium, MarketingCentral and NetInsight are registered trademarks of Unica Corporation. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

Forward-looking Statements

The information provided in this press release above contains forward-looking statements that relate to future events and future financial performance of Unica. These forward-looking statements are based upon Unica's historical performance and its current plans, estimates and expectations and are not a representation that such plans, estimates, or expectations will be achieved. These forward-looking statements represent Unica's expectations as of the date of this press announcement. Subsequent events may cause these expectations to change; and Unica disclaims any obligation to update or revise the forward-looking statements in the future. Matters subject to forward-looking statements involve known and unknown risks and uncertainties, including those listed in the Annual Report on Form 10-K for the fiscal year ended September 30, 2008 under �Risk Factors�, which could cause Unica's performance or achievements to be materially different from those expressed or implied by the forward-looking statements.

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