Unica Announces the Appointment of Industry Veteran Elana Anderson to Vice President of Product Marketing and Strategy
June 03 2008 - 8:01AM
Business Wire
Unica Corporation (Nasdaq: UNCA), a leading global provider of
enterprise marketing management (EMM) solutions, today announced
the appointment of Elana Anderson to vice president of product
marketing and strategy. With nearly 20 years of marketing and
technology consulting experience, Anderson is a highly regarded
marketing software expert, who previously served as vice president
and research director of the marketing practice at Forrester
Research. Most recently, Anderson served as founder and principal
of marketing advisory firm NxtERA Marketing. At Unica, Anderson
will be responsible for defining markets and leading the
development of product strategies and product and industry
go-to-market plans. Her extensive experience in consulting,
combined with deep industry knowledge, will be instrumental as
Unica expands offerings across its comprehensive suite of EMM
solutions and Unica On Demand offerings. �I have long known and
worked with Unica from the outside and can say that it has a strong
vision for the future of marketing technology, and I am incredibly
pleased to join this team,� said Anderson. �Marketing organizations
are beginning to realize that it�s now imperative to establish a
dialog with customers by actively listening and responding
appropriately. The technologies that marketers leverage also need
to adapt to support these changes. With a long history of
innovation, Unica is in a unique position to guide marketing
organizations through this transition.� �Elana's marketing software
expertise and impressive track record made her the ideal choice to
lead product marketing and strategy for Unica,� said Yuchun Lee,
CEO of Unica. �We are excited to bring Elana on board; she excels
at understanding customer needs and will help execute on our
mission of powering marketing success with the industry�s most
innovative technology solutions.� At NxtERA Marketing, Anderson
worked with organizations to develop integrated marketing
strategies, build relationship marketing capabilities and leverage
customer analytics. During her tenure at Forrester Research,
Anderson directed the firm�s marketing practice and focused on
customer marketing strategy, relationship marketing, database
marketing, customer analytics and marketing technology. Prior to
Forrester, Anderson served as vice president of Customer Operations
at Web Dialogs (acquired by IBM); she also spent nearly fifteen
years as a consultant, including six years with Andersen Consulting
(now Accenture), and more than five years with Tessera Enterprise
Systems (acquired by iXL), an integrator delivering relationship
marketing strategies. Throughout her career, Anderson has lead
successful marketing strategy and technology implementation
projects for Fortune 500 firms in the retail, high-tech and
financial services markets. Anderson also writes a widely-read
marketing industry blog for CustomerTHINK.com, "Making Customer
Centricity Real": http://www.customerthink.com/user/eranderson, and
publishes an integrated marketing column for ClickZ. About Unica
Unica Corporation (NASDAQ: UNCA) is a leading global provider of
enterprise marketing management (EMM) software. Focused exclusively
on the needs of marketers, Unica delivers the most comprehensive
EMM suite on the market. Unica's Affinium� software streamlines the
entire marketing process for brand, relationship and internet
marketing � from planning and budgeting to project management,
execution and measurement. Offered on premise or on demand,
Affinium delivers key EMM capabilities including: web and customer
analytics, cross-channel lead and campaign management, and
marketing resource management. Unica�s solution uniquely provides a
marketing system of record that enables marketers to easily manage
marketing information and assets, rapidly assemble campaign
components, and track performance. Just as sales force automation
has streamlined sales operations, Unica's EMM solution is poised to
revolutionize marketing. Today, more than 500 companies worldwide
have adopted Unica's Affinium as their EMM solution. Founded in
1992, Unica is headquartered in Waltham, Massachusetts, with
offices around the globe. For more information, visit
www.unica.com. Copyright 2007 Unica Corporation. Unica, the Unica
logo, Affinium and NetInsight are trademarks of Unica Corporation.
All other product names, service marks, and trademarks mentioned
herein are trademarks of their respective owners. Forward-looking
Statements The information provided in this press release above
contains forward-looking statements that relate to future events
and future financial performance of Unica. These forward-looking
statements are based upon Unica's historical performance and its
current plans, estimates and expectations and are not a
representation that such plans, estimates, or expectations will be
achieved. These forward-looking statements represent Unica's
expectations as of the date of this press announcement. Subsequent
events may cause these expectations to change; and Unica disclaims
any obligation to update or revise the forward-looking statements
in the future. Matters subject to forward-looking statements
involve known and unknown risks and uncertainties, including those
factors listed in the Annual Report on Form 10-K for the fiscal
year ended September 30, 2007 under "Risk Factors" which could
cause Unica's performance or achievements to be materially
different from those expressed or implied by the forward-looking
statements.
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