UNCA Unica (MM)

Unica Corporation (Nasdaq:UNCA), a leading global provider of enterprise marketing management (EMM) solutions, today announced that Fortis, a Unica customer and one of Europe�s largest financial institutions, was selected as the winner of the Marketing Success Award at Unica�s 2008 Marketing Innovation Summit (MIS), a customer conference that attracts top marketers from the world�s leading companies. Fortis, which presented its success scenario to nearly 700 attendees at the conference�s general session, was chosen by MIS attendees from a group of European and North American finalists. Attendees based their selection on Fortis� innovative use of EMM technology and results generated. �MIS provided a great opportunity to network with countless innovative marketers and hear many fantastic presentations. And winning the Marketing Success Award was a real honor and nice recognition for the great work that our marketing group is doing,� said Karel Dhont, Fortis. �Fortis operates in more than 50 countries, and in order to assure continued growth in our increasingly competitive market, we have chosen to implement Unica�s Affinium� Campaign and Affinium� Plan. Together, the solutions improve our overall marketing processes; we achieve lower marketing costs, improve sales results and increase revenue considerably.� Finalists, which also included ING, were chosen by an independent panel of marketing influencers, including Suresh Vittal of Forrester Research, Carol Meyers of LogMeIn and Ginger Conlon of 1to1 Magazine. Conference attendees selected Fortis from the largest number of international MSA applicants in the history of the Marketing Innovation Summit. �Congratulations to Fortis and the other Marketing Success Award finalists. Fortis won over the voters with its sophisticated and impressive use of marketing automation software,� said Yuchun Lee, CEO of Unica. �We commend Fortis on winning this year�s Marketing Success Award; they epitomize marketing success, as do all of the organizations who vied for this honor.� About Unica Unica Corporation (Nasdaq: UNCA) is a leading global provider of enterprise marketing management (EMM) software and services. The most comprehensive EMM suite on the market today, Unica's Affinium(R) software streamlines the entire marketing process from analysis and planning to project management, execution and measurement. More than 600 companies worldwide depend on Unica for their enterprise marketing management solution. Unica is headquartered in Waltham, Mass. with offices around the globe. For more information, visit www.unica.com. Note to editors: Copyright 2008 Unica Corporation. Unica, the Unica logo, Affinium, MarketingCentral, and NetInsight are registered trademarks of Unica Corporation. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners. Forward-looking Statements The information provided in this press release above contains forward-looking statements that relate to future events and future financial performance of Unica. These forward-looking statements are based upon Unica's historical performance and its current plans, estimates and expectations and are not a representation that such plans, estimates, or expectations will be achieved. These forward-looking statements represent Unica's expectations as of the date of this press announcement. Subsequent events may cause these expectations to change; and Unica disclaims any obligation to update or revise the forward-looking statements in the future. Matters subject to forward-looking statements involve known and unknown risks and uncertainties, including volatility of stock price due to the difficulty in predicting operating results and the long sales cycle for Unica's software; failure by Unica to develop new software products and enhance existing products; failure to retain key staff; the potential that Unica software will not help a customer streamline its processes, spend less time executing its marketing programs or optimize its business results; and failure to properly protect Unica's proprietary rights and intellectual property. These and other factors listed in the Annual Report on Form 10-K for the fiscal year ended September 30, 2007 under �Risk Factors� could cause Unica's performance or achievements to be materially different from those expressed or implied by the forward-looking statements.