Unica and Forrester to discuss how marketers can shape the customer experience
May 13 2008 - 1:29PM
Business Wire
Unica Corporation WHAT: � � "Marketers and Shaping the Customer
Experience," a free webinar hosted by Unica Corporation and
Forrester Research � WHO: Bruce Temkin, Vice President, Principal
Analyst, Forrester Research Jay Henderson, Director, Segment
Management, Unica Corporation � WHEN: Thursday, May 15, 2008 10:30
a.m. - 11:30 a.m. Eastern Time � WHY: Every interaction with a
customer gives marketers the opportunity to strengthen the
experience and the overall relationship with the business. These
interactions span marketing, sales and service, but they all factor
into an individual customer's attitude toward the business. As
firms evolve their thinking about maximizing the customer
experience, they will see it requires extending beyond traditional
marketing boundaries. � This free, one-hour webinar addresses the
following issues and provides critical information on: � -- What
the customer experience is and what it should not be -- Why the
customer experience is becoming more important -- How to shape and
innovate your customer experience in three simple steps -- What
barriers marketers face to improving the customer experience --
What marketing technologies can help improve the customer
experience � Register now at: http://www.unica.com/news/events.cfm
About Unica Unica Corporation (NASDAQ: UNCA) is a leading global
provider of enterprise marketing management (EMM) software and
services. The most comprehensive EMM suite on the market today,
Unica's Affinium� software streamlines the entire marketing process
from analysis and planning to project management, execution and
measurement. More than 600 companies worldwide depend on Unica for
their enterprise marketing management solution. Unica is
headquartered in Waltham, Massachusetts with offices around the
globe. For more information, visit www.unica.com. Note to Editors:
Copyright 2008 Unica Corporation. Unica, the Unica logo, Affinium,
MarketingCentral and NetInsight are registered trademarks of Unica
Corporation. All other product names, service marks, and trademarks
mentioned herein are trademarks of their respective owners.
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