Unica Launches Modern Marketing: Customer Webcast Series
March 11 2008 - 9:02AM
Business Wire
Unica Corporation (NASDAQ: UNCA): WHAT: Modern Marketing - SAGE -
"Marketing So Relevant, It Feels Like a Service," the first in a
series of innovative customer webcasts hosted by Unica Corporation
� WHO: Thomas Hayden - Director of Marketing Systems, SAGE Jay
Henderson - Director of Segment Management, Unica Corporation �
WHEN: Wednesday, March 12, 2008 2:00 pm Eastern Time � WHY: Many of
today's marketers don't realize that technology exists to help
create and execute marketing campaigns that anticipate their
customers' needs. And even those marketers who are aware of these
technologies don't necessarily know how to truly leverage their
value. In this ongoing webcast series, industry leaders will
discuss best practices for using marketing software for executing
responsive campaigns that acquire, grow and retain customers. � In
the inaugural webcast, SAGE, one of the world's leading publishers
of journals and books, will present marketing trends and challenges
and discuss how software from Unica has helped modernize their
marketing strategies. SAGE will share how they have exceeded
customer expectations and delivered a competitive advantage. �
"Modern marketing is challenging because buyers are sophisticated,"
said Tom Hayden, director of marketing systems at SAGE. "Marketers
must understand their buyers well enough to deliver marketing so
relevant that it's perceived as a service. Unica has been key to
helping SAGE strive toward this while staying within budget and
ultimately demonstrating results." � For additional information and
to register for any of the Modern Marketing webcasts, please visit
www.unica.com/SAGEWebcast. About SAGE SAGE is a leading
international publisher of journals, books, and electronic media
for academic, educational, and professional markets. Since 1965,
SAGE has helped inform and educate a global community of scholars,
practitioners, researchers, and students spanning a wide range of
subject areas including business, humanities, social sciences, and
science, technology, and medicine. A privately owned corporation,
SAGE has principal offices in Los Angeles, London, New Delhi, and
Singapore. About Unica Unica Corporation (NASDAQ: UNCA) is a
leading global provider of enterprise marketing management (EMM)
software and services. The most comprehensive EMM suite on the
market today, Unica's Affinium� software streamlines the entire
marketing process from analysis and planning to project management,
execution and measurement. More than 600 companies worldwide depend
on Unica for their enterprise marketing management solution. Unica
is headquartered in Waltham, Massachusetts with offices around the
globe. For more information, visit www.unica.com. Note to Editors:
Copyright 2008 Unica Corporation. Unica, the Unica logo, Affinium,
and NetInsight are registered trademarks of Unica Corporation. All
other product names, service marks, and trademarks mentioned herein
are trademarks of their respective owners.
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