MidMarketer Publishes New Report Demystifying EMM -- Enterprise Marketing Management
February 06 2008 - 3:01AM
Business Wire
MidMarketer (www.midmarketer.com) released a new report today
entitled �Demystifying EMM- Enterprise Marketing Management.� The
report is aimed at marketing professionals of mid-sized
organizations, and discusses the need for mid-marketers to focus
efforts on marketing automation. �There�s a lot of misunderstanding
and confusion about what EMM (Enterprise Marketing Management) is
and its need in a mid-sized organization,� says Fred Chapman,
Mid-Market Segment Manager, at Unica and contributing author of the
report. �More than ever, marketing a mid-sized company requires
detailed planning, measuring campaigns effectively, and uncovering
opportunities to deliver a more-relevant message to an individual.
EMM ties all of these pieces together.� The report, available on
MidMarketer.com, discusses why Enterprise Marketing Management is
increasingly important, dispels some common misconceptions about
EMM, and provides actionable steps any marketing professional can
take to effectively plan and implement an EMM system. �Many
mid-marketers hear the word 'enterprise' and think big, expensive
and hard to implement,� notes Dan Swartz, Executive Editor of
MidMarketer. �The reality is that today�s EMM systems can be
turnkey, very quick to set up, and easily pay for themselves with
increased efficiency and more effective marketing campaigns.�
Perspective reports from MidMarketer are designed to help inform
mid-sized companies on effective marketing practices. The reports
tackle strategic, creative and tactical topics, and two new reports
are published each month. MidMarketer also offers marketing
templates and tools designed specifically to help mid-sized
organizations take action on achieving better results from their
marketing. Unica has earned MidMarketer�s Certified Resource
Status. MidMarketer engages potential marketing resources in a
certification process and only certifies certain marketing products
or service organizations that demonstrate a tailored offering to
mid-sized organizations. The report, �Demystifying EMM- Enterprise
Marketing Management� is available for free at
www.midmarketer.com/perspective. About Unica Unica Corporation
(NASDAQ: UNCA) is a leading global provider of enterprise marketing
management (EMM) software and services. The most comprehensive EMM
suite on the market today, Unica's Affinium� software streamlines
the entire marketing process from analysis and planning to project
management, execution and measurement. More than 600 companies
worldwide depend on Unica for their enterprise marketing management
solution. Unica is headquartered in Waltham, Massachusetts with
offices around the globe. For more information, visit
www.unica.com. About MidMarketer MidMarketer provides content
developed from industry experts that are passionate about marketing
for mid-sized organizations, certified resources that are
hand-picked to help a mid-sized organization, and events focused on
topics specifically for mid-sized markets. Everything has the
mid-marketer in mind, with results focused on insight and direction
that enables marketing professionals of mid-sized companies to take
action and drive success.
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