UNCA Unica (MM)

MidMarketer (www.midmarketer.com) released a new report today entitled �Demystifying EMM- Enterprise Marketing Management.� The report is aimed at marketing professionals of mid-sized organizations, and discusses the need for mid-marketers to focus efforts on marketing automation. �There�s a lot of misunderstanding and confusion about what EMM (Enterprise Marketing Management) is and its need in a mid-sized organization,� says Fred Chapman, Mid-Market Segment Manager, at Unica and contributing author of the report. �More than ever, marketing a mid-sized company requires detailed planning, measuring campaigns effectively, and uncovering opportunities to deliver a more-relevant message to an individual. EMM ties all of these pieces together.� The report, available on MidMarketer.com, discusses why Enterprise Marketing Management is increasingly important, dispels some common misconceptions about EMM, and provides actionable steps any marketing professional can take to effectively plan and implement an EMM system. �Many mid-marketers hear the word 'enterprise' and think big, expensive and hard to implement,� notes Dan Swartz, Executive Editor of MidMarketer. �The reality is that today�s EMM systems can be turnkey, very quick to set up, and easily pay for themselves with increased efficiency and more effective marketing campaigns.� Perspective reports from MidMarketer are designed to help inform mid-sized companies on effective marketing practices. The reports tackle strategic, creative and tactical topics, and two new reports are published each month. MidMarketer also offers marketing templates and tools designed specifically to help mid-sized organizations take action on achieving better results from their marketing. Unica has earned MidMarketer�s Certified Resource Status. MidMarketer engages potential marketing resources in a certification process and only certifies certain marketing products or service organizations that demonstrate a tailored offering to mid-sized organizations. The report, �Demystifying EMM- Enterprise Marketing Management� is available for free at www.midmarketer.com/perspective. About Unica Unica Corporation (NASDAQ: UNCA) is a leading global provider of enterprise marketing management (EMM) software and services. The most comprehensive EMM suite on the market today, Unica's Affinium� software streamlines the entire marketing process from analysis and planning to project management, execution and measurement. More than 600 companies worldwide depend on Unica for their enterprise marketing management solution. Unica is headquartered in Waltham, Massachusetts with offices around the globe. For more information, visit www.unica.com. About MidMarketer MidMarketer provides content developed from industry experts that are passionate about marketing for mid-sized organizations, certified resources that are hand-picked to help a mid-sized organization, and events focused on topics specifically for mid-sized markets. Everything has the mid-marketer in mind, with results focused on insight and direction that enables marketing professionals of mid-sized companies to take action and drive success.