Unica Receives Award for Best Event-Marketing Solution at the 2007 MITX Technology Awards
June 07 2007 - 9:54AM
Business Wire
Unica� Corporation (Nasdaq: UNCA), a global provider of enterprise
marketing management (EMM) solutions, has been selected as winner
in the category of Customer Relationship for the 2007 MITX
Technology Awards. The MITX Technology Awards, presented by the
Massachusetts Innovation & Technology Exchange, recognize
innovative technologies developed in the New England area, as well
as the individuals and organizations responsible for driving these
advancements. Honorees for this year�s awards were announced last
night in a ceremony at The Four Season�s Hotel in Boston. �We have
been extremely impressed with the breadth and quality of the
nominations this year. They show incredible innovation across a
variety of sectors and highlight the vitality of our local
technology community,� said Kiki Mills, executive director of MITX.
�As we continue to enjoy a surge in technology investments in New
England, we are proud to showcase the contributions our community
is making to global technology development.� Affinium� Detect�, an
industry-leading event-detection solution, identifies changes in
customer transaction behavior that may signify a customer's intent
to take their business to a competitor or readiness to purchase new
products and services. With Affinium Detect, marketers can
determine individual behavior patterns, detect significant changes
and proactively engage in dialog with customers to respond to their
needs. �Unica is honored to have the Massachusetts Innovation &
Technology Exchange recognize Affinium Detect as the leading
event-based marketing solution. We were also pleased to have
Affinium NetInsight� recognized as a finalist in the
Interactive/Online Business category,� said Yuchun Lee, CEO, Unica.
�It is the ongoing dedication of our development and marketing
teams that enables us to win industry recognition for our
solutions. They have shown time and again their commitment to
developing innovative technology solutions that meet the complex
demands of today�s marketing professionals.� More than 200 of the
region�s top technology and business professionals attended the
MITX Awards ceremony. The event also included a keynote address by
Tim Berners-Lee, director of the World Wide Web Consortium (W3C),
who was inducted into the MITX Innovation Hall of Fame last night,
as well as a panel forum on �What�s Next for the Device Web �
Emerging User Experiences.� For a complete list of winners please
visit
www.mitxawards.org/technologyawards/finalists_winners.aspx?year=2007.
The 2007 MITX Technology Award sponsors were Adobe, Backbone Media,
Inc., Lewis PR, Microsoft, Oracle and Technology Review, Inc. About
Unica Unica� Corporation (NASDAQ: UNCA) is a leading global
provider of enterprise marketing management (EMM) software. Focused
exclusively on the needs of marketers, Unica delivers the most
comprehensive EMM suite on the market. Unica's Affinium� software
streamlines the entire marketing process for brand, relationship
and internet marketing � from planning and budgeting to project
management, execution and measurement. Offered on premise or on
demand, Affinium delivers key EMM capabilities including: web and
customer analytics, cross-channel lead and campaign management, and
marketing resource management. Unica�s solution uniquely provides a
marketing system of record that enables marketers to easily manage
marketing information and assets, rapidly assemble campaign
components, and track performance. Just as sales force automation
has streamlined sales operations, Unica's EMM solution is poised to
revolutionize marketing. Today, more than 500 companies worldwide
have adopted Unica's Affinium as their EMM solution. Founded in
1992, Unica is headquartered in Waltham, Massachusetts, with
additional offices in the US, Australia, France, Germany, The
Netherlands, India, Singapore, Spain, and the UK. For more
information, visit www.unica.com. Unica sponsors The Marketers�
Consortium, an online community where marketers and industry
experts discuss the critical challenges of today�s fast paced,
interactive, customer-driven world. The Marketers' Consortium�s
notable moderators have included Don Peppers, Peppers and Rogers
Group, and Elana Anderson, Forrester Research. Visit The Marketers'
Consortium blog at www.unica.com/share. About MITX (www.mitx.org)
Established in 1996, MITX�the Massachusetts Innovation &
Technology Exchange (MITX: �my-techs�) is the leading trade
association focused squarely on the intersection of digital
technology, marketing and media. Reaching more than 6,000
professionals in New England, MITX is a dynamic and growing
community for making meaningful business connections and exchanging
innovative ideas. Members of the MITX community take advantage of
professional and business development and marketing opportunities,
including award recognition programs, sponsorships, speaking
opportunities, networking and more than 60 events each year.
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