UNCA Unica (MM)

Unica� Corporation (Nasdaq: UNCA), a global provider of enterprise marketing management (EMM) solutions, has been selected as winner in the category of Customer Relationship for the 2007 MITX Technology Awards. The MITX Technology Awards, presented by the Massachusetts Innovation & Technology Exchange, recognize innovative technologies developed in the New England area, as well as the individuals and organizations responsible for driving these advancements. Honorees for this year�s awards were announced last night in a ceremony at The Four Season�s Hotel in Boston. �We have been extremely impressed with the breadth and quality of the nominations this year. They show incredible innovation across a variety of sectors and highlight the vitality of our local technology community,� said Kiki Mills, executive director of MITX. �As we continue to enjoy a surge in technology investments in New England, we are proud to showcase the contributions our community is making to global technology development.� Affinium� Detect�, an industry-leading event-detection solution, identifies changes in customer transaction behavior that may signify a customer's intent to take their business to a competitor or readiness to purchase new products and services. With Affinium Detect, marketers can determine individual behavior patterns, detect significant changes and proactively engage in dialog with customers to respond to their needs. �Unica is honored to have the Massachusetts Innovation & Technology Exchange recognize Affinium Detect as the leading event-based marketing solution. We were also pleased to have Affinium NetInsight� recognized as a finalist in the Interactive/Online Business category,� said Yuchun Lee, CEO, Unica. �It is the ongoing dedication of our development and marketing teams that enables us to win industry recognition for our solutions. They have shown time and again their commitment to developing innovative technology solutions that meet the complex demands of today�s marketing professionals.� More than 200 of the region�s top technology and business professionals attended the MITX Awards ceremony. The event also included a keynote address by Tim Berners-Lee, director of the World Wide Web Consortium (W3C), who was inducted into the MITX Innovation Hall of Fame last night, as well as a panel forum on �What�s Next for the Device Web � Emerging User Experiences.� For a complete list of winners please visit www.mitxawards.org/technologyawards/finalists_winners.aspx?year=2007. The 2007 MITX Technology Award sponsors were Adobe, Backbone Media, Inc., Lewis PR, Microsoft, Oracle and Technology Review, Inc. About Unica Unica� Corporation (NASDAQ: UNCA) is a leading global provider of enterprise marketing management (EMM) software. Focused exclusively on the needs of marketers, Unica delivers the most comprehensive EMM suite on the market. Unica's Affinium� software streamlines the entire marketing process for brand, relationship and internet marketing � from planning and budgeting to project management, execution and measurement. Offered on premise or on demand, Affinium delivers key EMM capabilities including: web and customer analytics, cross-channel lead and campaign management, and marketing resource management. Unica�s solution uniquely provides a marketing system of record that enables marketers to easily manage marketing information and assets, rapidly assemble campaign components, and track performance. Just as sales force automation has streamlined sales operations, Unica's EMM solution is poised to revolutionize marketing. Today, more than 500 companies worldwide have adopted Unica's Affinium as their EMM solution. Founded in 1992, Unica is headquartered in Waltham, Massachusetts, with additional offices in the US, Australia, France, Germany, The Netherlands, India, Singapore, Spain, and the UK. For more information, visit www.unica.com. Unica sponsors The Marketers� Consortium, an online community where marketers and industry experts discuss the critical challenges of today�s fast paced, interactive, customer-driven world. The Marketers' Consortium�s notable moderators have included Don Peppers, Peppers and Rogers Group, and Elana Anderson, Forrester Research. Visit The Marketers' Consortium blog at www.unica.com/share. About MITX (www.mitx.org) Established in 1996, MITX�the Massachusetts Innovation & Technology Exchange (MITX: �my-techs�) is the leading trade association focused squarely on the intersection of digital technology, marketing and media. Reaching more than 6,000 professionals in New England, MITX is a dynamic and growing community for making meaningful business connections and exchanging innovative ideas. Members of the MITX community take advantage of professional and business development and marketing opportunities, including award recognition programs, sponsorships, speaking opportunities, networking and more than 60 events each year.