UNCA Unica (MM)

Unica� Corporation (Nasdaq:UNCA), a global provider of enterprise marketing management (EMM) solutions, today announced the appointment of Rand Schulman as general manager, Internet Marketing Solutions Group (IMSG). Schulman brings over 20 years of industry experience to Unica, having served as chief marketing officer of WebSideStory, headed product strategy at Webtrends/NetIQ, and been founder and CEO of one of the first software as a service (SaaS) and web analytics companies, Keylime Software (acquired by Yahoo!). He is also a founder and previous board member of the Web Analytics Association (www.webanalyticsassociation.org). Schulman�s appointment validates Unica�s momentum in and commitment to the web analytics and Internet marketing applications market. In June 2006, the company launched Affinium� NetInsight�, a next-generation, enterprise-level web analytics solution that is a key component of Unica�s EMM software suite, enabling the company to offer the only solution on the market for integrated offline/online marketing analysis and reporting. �Unica is the only company in the sector that focuses on building solutions for the CMO and the entire marketing organisation. It was the first company to recognise the power in cross-channel data integration,� said Schulman. �I have spent the last decade building applications for marketers and view joining Unica as a great opportunity to help create a one-stop industry solution.� Schulman was named one of the Top 100 marketing executives by BtoB Magazine in 2005. He also held executive positions at a number of software companies, including Software Publishing (Harvard Graphics), TriTeal Corporation, and Island Graphics/Dainippon Screen. According to Jim Sterne, president of the Web Analytics Association, �Rand didn�t study web analytics, he created it. He didn�t join the industry, he built it. He didn�t prophesy solutions, he helped a generation of web analysts identify and tackle real world problems.� Prior to hiring Schulman, Unica had taken other steps to enhancing its position in the web analytics market, including launching its Internet Marketing Alliance Program, which is designed to strengthen alignment with partners who can provide added value to Unica�s online and offline marketing solutions. Founding members include leaders in paid search marketing such as 24/7 Real Media, Did-It, Efficient Frontier, and Performics. �As Unica continues to expand its web analytics initiative, we believe the experience Rand brings will drive our Internet marketing business to the next level and help accelerate market adoption of our solutions,� said Yuchun Lee, CEO of Unica. �Rand�s industry expertise and insight complement the strong capabilities we�ve already built into IMSG. We�re pleased to have someone of his caliber join our team.� Unica delivers integrated online/offline marketing software that enables users to gain cross-channel understanding of their customers and prospects, automate effective one-to-one interactions, and implement closed-loop test-and-learn marketing disciplines to maximize results and prove marketing�s value to the organization. About Unica Unica� Corporation (NASDAQ:UNCA) delivers the most comprehensive enterprise marketing management (EMM) suite on the market today. Its Affinium� software suite uniquely enables marketers to analyze and act on customer cross-channel behavior easily and efficiently. Unica�s enterprise-level web analytics solution, Affinium NetInsight�, offers the industry�s most user-friendly, intuitive graphical reporting and exploration capabilities. When used in conjunction with other EMM modules, NetInsight allows marketers to integrate online and offline behavior tracking and analysis and improve campaign targeting and customer segmentation across multiple channels to truly optimize marketing effectiveness. Focused exclusively on the needs of marketers, Unica�s Affinium software streamlines the entire marketing process from planning and budgeting to project management, execution and measurement. Offered on premise or on demand, Unica�s EMM solution delivers: web and customer analytics, demand generation, and marketing resource management. Today, more than 500 companies worldwide have adopted Unica's Affinium as their EMM solution. Founded in 1992, Unica is headquartered in Waltham, Massachusetts, with additional offices in the US, Australia, France, Germany, India, Singapore, Spain, and the UK. For more information, visit www.unica.com. Unica sponsors The Marketers� Consortium, an online community exclusively for marketing executives. Covering the critical challenges senior marketers face today, The Marketers' Consortium�s notable moderators include: Don Peppers, Peppers and Rogers Group; Elana Anderson, Forrester Research, Pat LaPointe, MarketingNPV; and Elizabeth Roche, Customers Incorporated. Visit The Marketers' Consortium at http://unicashare.typepad.com. Forward-looking Statements The information provided in this press release above contains forward-looking statements that relate to future events and future financial performance of Unica. These forward-looking statements are based upon Unica's historical performance and its current plans, estimates and expectations and are not a representation that such plans, estimates, or expectations will be achieved. These forward-looking statements represent Unica's expectations as of the date of this press announcement. Subsequent events may cause these expectations to change; and Unica disclaims any obligation to update or revise the forward-looking statements in the future. Matters subject to forward-looking statements involve known and unknown risks and uncertainties, including volatility of stock price due to the difficulty in predicting operating results and the long sales cycle for Unica's software; failure by Unica to develop new software products and enhance existing products; failure to retain key staff; failure by Unica to maintain historical maintenance renewal rates; the potential that Unica software will not help a customer streamline its processes or spend less time executing its marketing programs; and failure to properly protect Unica's proprietary rights and intellectual property. These and other factors listed in the Annual Report on Form 10K for the fiscal year ended September 30, 2006 under �Risk Factors� could cause Unica's performance or achievements to be materially different from those expressed or implied by the forward-looking statements.