UNCA Unica (MM)

Unica� Corporation (Nasdaq: UNCA), a global provider of Enterprise Marketing Management (EMM) solutions, today announced that two of its customers have been featured in a recent report issued by analyst firm Financial Insights, an IDC Company. The August 2006 report �CRM Resurgence in Asia: Which Banks Lead the Charge?� spotlights two Unica customers, HDFC Bank and OCBC Bank, as examples of financial services organizations in Asia Pacific that are achieving measurable and verifiable benefits from their deployment of CRM related technology, namely Unica�s Affinium� EMM software. According to the report, �spending on CRM-related technology by Asia�s leading banks is expected to show strong growth.�1 Central to the banks� investments is the need for optimization in all aspects of managing customer relationships, customer contacts, channels and market resources. Financial Insights notes a growing focus on marketing optimization, specifically with a need to prioritize competing campaigns and to effectively allocate, track and utilize marketing budgets and resources. The two Unica customers featured in the Financial Insights report have successfully achieved cross-channel campaign optimization through the use of event-based marketing and integrated analytics. HDFC Bank and OCBC Bank both realized success by increasing their market share, acquiring profitable customers and boosting customer loyalty through their use of Affinium, Unica�s signature EMM solution. HDFC Bank, India�s second largest private sector bank, deployed Unica�s Affinium software to design, optimize, execute and analyze its marketing programs, capturing a complete view of its customers across channels. HDFC Bank relies on Unica�s Affinium to deliver personalized marketing communications such as registration alerts and product cross-sell, and models for propensity, response likelihood, and usage. Through the automation and increased personalization provided by Affinium, the bank has increased the number of campaigns it executes by more than 500 percent, contributing to the bank�s rapid growth to nearly nine million customers from just five million four years ago. As the bank's modeling capabilities mature, it will be running more event-based campaigns to more quickly identify when customers are ready for decision making. OCBC Bank in Singapore is recognized for its sophisticated event-based marketing capabilities. In 2005, OCBC completed a full implementation of Unica�s Affinium suite to coordinate, manage, optimize, execute and measure customer communications across channels including event-based marketing, sales and customer service. Using Affinium�s unique event-detection capabilities, OCBC increased the level of service it provides to customers by identifying changes and patterns in customer behavior that indicate new banking needs and responding with associated cross-sell or up-sell offers. OCBC achieved a more than 40 percent conversion rate on these event-based marketing initiatives. Additionally, the bank uses the software for proactive service communication to let customers know what is happening and what to expect with regards to applications for new services. OCBC has recovered the cost of its CRM investment through the substantial increase in the number of marketing campaigns deployed, the volume of leads generated (up 362 percent since 2002) and an improvement in redemption rates for product and service offers. �We applaud HDFC and OCBC for their trend-setting examples of leadership and for demonstrating the return on investment that EMM solutions can bring to companies� top line results and marketing effectiveness,� said Yuchun Lee, CEO of Unica Corporation. �Unica is committed to helping companies use marketing technology to their competitive advantage, optimizing their sales results and improving customer retention and loyalty.� To obtain a copy of the full report, please visit http://www.unica.com/library/library.cfm?pw=ar About Unica Unica� Corporation (NASDAQ: UNCA) is a leading global provider of Enterprise Marketing Management (EMM) software. Focused exclusively on the needs of marketers, Unica's Affinium� software delivers key EMM capabilities, including: web and customer analytics, demand generation, and marketing resource management. Affinium streamlines the entire marketing process for brand, relationship and internet marketing - from planning and budgeting to project management, execution and measurement. As the most comprehensive EMM suite on the market, Affinium uniquely delivers a marketing system of record - a purpose-built solution through which marketers easily manage marketing information and assets, rapidly assemble campaign components, and report on performance. Unica's EMM solution is to marketing what sales force automation is to sales organizations. Today, more than 400 companies worldwide benefit from Unica's EMM vision. Founded in 1992, Unica is headquartered in Waltham, Massachusetts, with additional offices in the United States, Australia, France, Germany, India, Singapore, Spain, and the United Kingdom. For more information, visit www.unica.com. Unica is exclusive sponsor of The Marketers� Consortium, an online community that offers a unique opportunity for dialog between marketing executives from across industries. Covering some of the most critical challenges and opportunities senior marketers face today, The Marketers' Consortium has hosted notable moderators including: Don Peppers from Peppers and Rogers Group, Elana Anderson from Forrester Research, Pat LaPointe from MarketingNPV, and Elizabeth Roche from Customers Incorporated. Visit The Marketers' Consortium at http://unicashare.typepad.com Copyright 2006 Unica Corporation. Unica, the Unica logo, Affinium and NetTracker are registered trademarks of Unica Corporation. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners. About Financial Insights, an IDC Company Financial Insights provides independent research, custom consulting, and detailed multiclient studies on the technology issues and challenges facing the financial services industry. Our global research covers topics of strategic importance to corporate and retail banks, insurance carriers, asset management firms, securities and brokerage firms. Our local practices in Asia Pacific, Europe, Latin America and Canada add an in-depth regional viewpoint. Financial Insights, an IDC company, is headquartered in Framingham, Massachusetts, USA. IDC is a subsidiary of IDG, the world's leading IT media, research, and exposition company. Visit www.financial-insights.com for more information. 1 Financial Insights, �CRM Resurgence in Asia: Which Banks Lead the Charge?�, Michael Araneta, August 2006 Forward-looking Statements The information provided in this press release above contains forward-looking statements that relate to future events and future financial performance of Unica. These forward-looking statements are based upon Unica's historical performance and its current plans, estimates and expectations and are not a representation that such plans, estimates, or expectations will be achieved. These forward-looking statements represent Unica's expectations as of the date of this press announcement. Subsequent events may cause these expectations to change; and Unica disclaims any obligation to update or revise the forward-looking statements in the future. Matters subject to forward-looking statements involve known and unknown risks and uncertainties, including volatility of stock price due to the difficulty in predicting operating results and the long sales cycle for Unica's software; failure by Unica to develop new software products and enhance existing products; failure to retain key staff; failure by Unica to maintain historical maintenance renewal rates; the potential that Unica software will not help a customer streamline its processes or spend less time executing its marketing programs; and failure to properly protect Unica's proprietary rights and intellectual property. These and other factors listed in the Annual Report on Form 10K for the fiscal year ended September 30, 2005 under �Risk Factors� could cause Unica's performance or achievements to be materially different from those expressed or implied by the forward-looking statements. Unica(R) Corporation (Nasdaq: UNCA), a global provider of Enterprise Marketing Management (EMM) solutions, today announced that two of its customers have been featured in a recent report issued by analyst firm Financial Insights, an IDC Company. The August 2006 report "CRM Resurgence in Asia: Which Banks Lead the Charge?" spotlights two Unica customers, HDFC Bank and OCBC Bank, as examples of financial services organizations in Asia Pacific that are achieving measurable and verifiable benefits from their deployment of CRM related technology, namely Unica's Affinium(R) EMM software. According to the report, "spending on CRM-related technology by Asia's leading banks is expected to show strong growth."(1) Central to the banks' investments is the need for optimization in all aspects of managing customer relationships, customer contacts, channels and market resources. Financial Insights notes a growing focus on marketing optimization, specifically with a need to prioritize competing campaigns and to effectively allocate, track and utilize marketing budgets and resources. The two Unica customers featured in the Financial Insights report have successfully achieved cross-channel campaign optimization through the use of event-based marketing and integrated analytics. HDFC Bank and OCBC Bank both realized success by increasing their market share, acquiring profitable customers and boosting customer loyalty through their use of Affinium, Unica's signature EMM solution. HDFC Bank, India's second largest private sector bank, deployed Unica's Affinium software to design, optimize, execute and analyze its marketing programs, capturing a complete view of its customers across channels. HDFC Bank relies on Unica's Affinium to deliver personalized marketing communications such as registration alerts and product cross-sell, and models for propensity, response likelihood, and usage. Through the automation and increased personalization provided by Affinium, the bank has increased the number of campaigns it executes by more than 500 percent, contributing to the bank's rapid growth to nearly nine million customers from just five million four years ago. As the bank's modeling capabilities mature, it will be running more event-based campaigns to more quickly identify when customers are ready for decision making. OCBC Bank in Singapore is recognized for its sophisticated event-based marketing capabilities. In 2005, OCBC completed a full implementation of Unica's Affinium suite to coordinate, manage, optimize, execute and measure customer communications across channels including event-based marketing, sales and customer service. Using Affinium's unique event-detection capabilities, OCBC increased the level of service it provides to customers by identifying changes and patterns in customer behavior that indicate new banking needs and responding with associated cross-sell or up-sell offers. OCBC achieved a more than 40 percent conversion rate on these event-based marketing initiatives. Additionally, the bank uses the software for proactive service communication to let customers know what is happening and what to expect with regards to applications for new services. OCBC has recovered the cost of its CRM investment through the substantial increase in the number of marketing campaigns deployed, the volume of leads generated (up 362 percent since 2002) and an improvement in redemption rates for product and service offers. "We applaud HDFC and OCBC for their trend-setting examples of leadership and for demonstrating the return on investment that EMM solutions can bring to companies' top line results and marketing effectiveness," said Yuchun Lee, CEO of Unica Corporation. "Unica is committed to helping companies use marketing technology to their competitive advantage, optimizing their sales results and improving customer retention and loyalty." To obtain a copy of the full report, please visit http://www.unica.com/library/library.cfm?pw=ar About Unica Unica(R) Corporation (NASDAQ: UNCA) is a leading global provider of Enterprise Marketing Management (EMM) software. Focused exclusively on the needs of marketers, Unica's Affinium(R) software delivers key EMM capabilities, including: web and customer analytics, demand generation, and marketing resource management. Affinium streamlines the entire marketing process for brand, relationship and internet marketing - from planning and budgeting to project management, execution and measurement. As the most comprehensive EMM suite on the market, Affinium uniquely delivers a marketing system of record - a purpose-built solution through which marketers easily manage marketing information and assets, rapidly assemble campaign components, and report on performance. Unica's EMM solution is to marketing what sales force automation is to sales organizations. Today, more than 400 companies worldwide benefit from Unica's EMM vision. Founded in 1992, Unica is headquartered in Waltham, Massachusetts, with additional offices in the United States, Australia, France, Germany, India, Singapore, Spain, and the United Kingdom. For more information, visit www.unica.com. Unica is exclusive sponsor of The Marketers' Consortium, an online community that offers a unique opportunity for dialog between marketing executives from across industries. Covering some of the most critical challenges and opportunities senior marketers face today, The Marketers' Consortium has hosted notable moderators including: Don Peppers from Peppers and Rogers Group, Elana Anderson from Forrester Research, Pat LaPointe from MarketingNPV, and Elizabeth Roche from Customers Incorporated. Visit The Marketers' Consortium at http://unicashare.typepad.com Copyright 2006 Unica Corporation. Unica, the Unica logo, Affinium and NetTracker are registered trademarks of Unica Corporation. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners. About Financial Insights, an IDC Company Financial Insights provides independent research, custom consulting, and detailed multiclient studies on the technology issues and challenges facing the financial services industry. Our global research covers topics of strategic importance to corporate and retail banks, insurance carriers, asset management firms, securities and brokerage firms. Our local practices in Asia Pacific, Europe, Latin America and Canada add an in-depth regional viewpoint. Financial Insights, an IDC company, is headquartered in Framingham, Massachusetts, USA. IDC is a subsidiary of IDG, the world's leading IT media, research, and exposition company. Visit www.financial-insights.com for more information. (1) Financial Insights, "CRM Resurgence in Asia: Which Banks Lead the Charge?", Michael Araneta, August 2006 Forward-looking Statements The information provided in this press release above contains forward-looking statements that relate to future events and future financial performance of Unica. These forward-looking statements are based upon Unica's historical performance and its current plans, estimates and expectations and are not a representation that such plans, estimates, or expectations will be achieved. These forward-looking statements represent Unica's expectations as of the date of this press announcement. Subsequent events may cause these expectations to change; and Unica disclaims any obligation to update or revise the forward-looking statements in the future. Matters subject to forward-looking statements involve known and unknown risks and uncertainties, including volatility of stock price due to the difficulty in predicting operating results and the long sales cycle for Unica's software; failure by Unica to develop new software products and enhance existing products; failure to retain key staff; failure by Unica to maintain historical maintenance renewal rates; the potential that Unica software will not help a customer streamline its processes or spend less time executing its marketing programs; and failure to properly protect Unica's proprietary rights and intellectual property. These and other factors listed in the Annual Report on Form 10K for the fiscal year ended September 30, 2005 under "Risk Factors" could cause Unica's performance or achievements to be materially different from those expressed or implied by the forward-looking statements.