Unica Corporation and Peppers & Rogers Group to Present Webinar on Advancements in Marketing Technology
October 04 2006 - 9:33AM
Business Wire
Unica� Corporation (Nasdaq: UNCA), a global provider of Enterprise
Marketing Management (EMM) solutions, announced today that it will
join Peppers & Rogers Group in a live webinar, entitled
�Enabling the 1to1 Vision: How Marketing Technology Has Come of
Age� on October 11, 2006. The webinar will highlight the evolution
of marketing technology and its impact on 1to1 communication and
enhanced customer relationships. The webinar, hosted by Chris Helm,
executive editor, Peppers & Rogers Group, and Andrew Hally,
vice president, segment management, Unica Corporation, will explore
the essential facets of analyzing and improving customer
relationships. Andrew and Chris will discuss the ways that
marketing automation is used to achieve targeted, effective offer
management in the age of multichannel communications � for truly
personalized customer communications. The webinar will showcase
examples of success by companies in the travel, financial services
and retail industries. �While reaching out to customers with
personalized and targeted communication is essential for building
customer loyalty and improving the customer experience, only a
handful of marketers have truly mastered the intricacies of 1to1
marketing,� said Hally. �By leveraging the marketing technology
available today, marketers can bring 1to1 communication to new
levels, making sure that a customer receives the perfect offer
through the perfect channel at the perfect time.� The live webinar
will take place on October 11, 2006 at 11:30 am EST. It will be
part of the 1to1 Webinar program presented by Peppers & Rogers
Group�s independent publishing division 1to1 Media. For additional
information or to register for the event, please visit:
http://www.unica.com/1to1webcastOct. About Unica Unica� Corporation
(NASDAQ: UNCA) is a leading global provider of Enterprise Marketing
Management (EMM) software. Focused exclusively on the needs of
marketers, Unica's Affinium� software delivers key EMM
capabilities, including: web and customer analytics, demand
generation, and marketing resource management. Affinium streamlines
the entire marketing process for brand, relationship and internet
marketing - from planning and budgeting to project management,
execution and measurement. As the most comprehensive EMM suite on
the market, Affinium uniquely delivers a marketing system of record
- a purpose-built solution through which marketers easily manage
marketing information and assets, rapidly assemble campaign
components, and report on performance. Unica's EMM solution is to
marketing what sales force automation is to sales organizations.
Today, more than 400 companies worldwide benefit from Unica's EMM
vision. Founded in 1992, Unica is headquartered in Waltham,
Massachusetts, with additional offices in the United States,
Australia, France, Germany, India, Singapore, Spain, and the United
Kingdom. For more information, visit www.unica.com. About Peppers
& Rogers Group Peppers & Rogers Group is the 1to1� Strategy
division of Carlson Marketing dedicated to helping its clients
improve business performance by acquiring, retaining and growing
profitable customers. As products become commodities and
globalization picks up speed, customers have become the scarcest
resource in business. They hold the keys to higher profit today and
stronger enterprise value tomorrow. Peppers & Rogers Group
helps clients achieve these goals by building the right
relationships with the right customers over the right channels.
Founded in 1993 by customer strategy gurus Don Peppers and Martha
Rogers, Ph.D., the firm solves client challenges by delivering a
superior 1to1 Strategy and removing the operational and
organizational barriers that stand in the way of profitable
customer relationships. Peppers & Rogers Group also shows
clients where to focus customer-facing resources to improve the
performance of marketing, sales and service initiatives. About 1to1
Media 1to1 Media is dedicated to helping organizations realize the
greatest value from their customer base by providing resources that
deliver current and relevant information on the latest thought
leadership regarding customer strategy and marketplace trends. Led
by 1to1 Magazine, 1to1 Media's print, electronic and custom
publications explore the best practices, trends and developments
from companies who are using customer initiatives to drive
bottom-line impact. Backed by Peppers & Rogers Group, the
globally-recognized leader in customer strategy and relationship
marketing, 1to1 Media combines thought leadership, field
experience, editorial expertise and global brand awareness to
deliver the content needed by our audience of more than 250,000
decision-makers and practitioners. Copyright 2006 Unica
Corporation. Unica, the Unica logo, Affinium and NetTracker are
registered trademarks of Unica Corporation. All other product
names, service marks, and trademarks mentioned herein are
trademarks of their respective owners. Forward-looking Statements
The information provided in this press release above contains
forward-looking statements that relate to future events and future
financial performance of Unica. These forward-looking statements
are based upon Unica's historical performance and its current
plans, estimates and expectations and are not a representation that
such plans, estimates, or expectations will be achieved. These
forward-looking statements represent Unica's expectations as of the
date of this press announcement. Subsequent events may cause these
expectations to change; and Unica disclaims any obligation to
update or revise the forward-looking statements in the future.
Matters subject to forward-looking statements involve known and
unknown risks and uncertainties, including volatility of stock
price due to the difficulty in predicting operating results and the
long sales cycle for Unica's software; failure by Unica to develop
new software products and enhance existing products; failure to
retain key staff; failure by Unica to maintain historical
maintenance renewal rates; the potential that Unica software will
not help a customer streamline its processes or spend less time
executing its marketing programs; and failure to properly protect
Unica's proprietary rights and intellectual property. These and
other factors listed in the Annual Report on Form 10K for the
fiscal year ended September 30, 2005 under �Risk Factors� could
cause Unica's performance or achievements to be materially
different from those expressed or implied by the forward-looking
statements. Unica(R) Corporation (Nasdaq: UNCA), a global provider
of Enterprise Marketing Management (EMM) solutions, announced today
that it will join Peppers & Rogers Group in a live webinar,
entitled "Enabling the 1to1 Vision: How Marketing Technology Has
Come of Age" on October 11, 2006. The webinar will highlight the
evolution of marketing technology and its impact on 1to1
communication and enhanced customer relationships. The webinar,
hosted by Chris Helm, executive editor, Peppers & Rogers Group,
and Andrew Hally, vice president, segment management, Unica
Corporation, will explore the essential facets of analyzing and
improving customer relationships. Andrew and Chris will discuss the
ways that marketing automation is used to achieve targeted,
effective offer management in the age of multichannel
communications - for truly personalized customer communications.
The webinar will showcase examples of success by companies in the
travel, financial services and retail industries. "While reaching
out to customers with personalized and targeted communication is
essential for building customer loyalty and improving the customer
experience, only a handful of marketers have truly mastered the
intricacies of 1to1 marketing," said Hally. "By leveraging the
marketing technology available today, marketers can bring 1to1
communication to new levels, making sure that a customer receives
the perfect offer through the perfect channel at the perfect time."
The live webinar will take place on October 11, 2006 at 11:30 am
EST. It will be part of the 1to1 Webinar program presented by
Peppers & Rogers Group's independent publishing division 1to1
Media. For additional information or to register for the event,
please visit: http://www.unica.com/1to1webcastOct. About Unica
Unica(R) Corporation (NASDAQ: UNCA) is a leading global provider of
Enterprise Marketing Management (EMM) software. Focused exclusively
on the needs of marketers, Unica's Affinium(R) software delivers
key EMM capabilities, including: web and customer analytics, demand
generation, and marketing resource management. Affinium streamlines
the entire marketing process for brand, relationship and internet
marketing - from planning and budgeting to project management,
execution and measurement. As the most comprehensive EMM suite on
the market, Affinium uniquely delivers a marketing system of record
- a purpose-built solution through which marketers easily manage
marketing information and assets, rapidly assemble campaign
components, and report on performance. Unica's EMM solution is to
marketing what sales force automation is to sales organizations.
Today, more than 400 companies worldwide benefit from Unica's EMM
vision. Founded in 1992, Unica is headquartered in Waltham,
Massachusetts, with additional offices in the United States,
Australia, France, Germany, India, Singapore, Spain, and the United
Kingdom. For more information, visit www.unica.com. About Peppers
& Rogers Group Peppers & Rogers Group is the 1to1(R)
Strategy division of Carlson Marketing dedicated to helping its
clients improve business performance by acquiring, retaining and
growing profitable customers. As products become commodities and
globalization picks up speed, customers have become the scarcest
resource in business. They hold the keys to higher profit today and
stronger enterprise value tomorrow. Peppers & Rogers Group
helps clients achieve these goals by building the right
relationships with the right customers over the right channels.
Founded in 1993 by customer strategy gurus Don Peppers and Martha
Rogers, Ph.D., the firm solves client challenges by delivering a
superior 1to1 Strategy and removing the operational and
organizational barriers that stand in the way of profitable
customer relationships. Peppers & Rogers Group also shows
clients where to focus customer-facing resources to improve the
performance of marketing, sales and service initiatives. About 1to1
Media 1to1 Media is dedicated to helping organizations realize the
greatest value from their customer base by providing resources that
deliver current and relevant information on the latest thought
leadership regarding customer strategy and marketplace trends. Led
by 1to1 Magazine, 1to1 Media's print, electronic and custom
publications explore the best practices, trends and developments
from companies who are using customer initiatives to drive
bottom-line impact. Backed by Peppers & Rogers Group, the
globally-recognized leader in customer strategy and relationship
marketing, 1to1 Media combines thought leadership, field
experience, editorial expertise and global brand awareness to
deliver the content needed by our audience of more than 250,000
decision-makers and practitioners. Copyright 2006 Unica
Corporation. Unica, the Unica logo, Affinium and NetTracker are
registered trademarks of Unica Corporation. All other product
names, service marks, and trademarks mentioned herein are
trademarks of their respective owners. Forward-looking Statements
The information provided in this press release above contains
forward-looking statements that relate to future events and future
financial performance of Unica. These forward-looking statements
are based upon Unica's historical performance and its current
plans, estimates and expectations and are not a representation that
such plans, estimates, or expectations will be achieved. These
forward-looking statements represent Unica's expectations as of the
date of this press announcement. Subsequent events may cause these
expectations to change; and Unica disclaims any obligation to
update or revise the forward-looking statements in the future.
Matters subject to forward-looking statements involve known and
unknown risks and uncertainties, including volatility of stock
price due to the difficulty in predicting operating results and the
long sales cycle for Unica's software; failure by Unica to develop
new software products and enhance existing products; failure to
retain key staff; failure by Unica to maintain historical
maintenance renewal rates; the potential that Unica software will
not help a customer streamline its processes or spend less time
executing its marketing programs; and failure to properly protect
Unica's proprietary rights and intellectual property. These and
other factors listed in the Annual Report on Form 10K for the
fiscal year ended September 30, 2005 under "Risk Factors" could
cause Unica's performance or achievements to be materially
different from those expressed or implied by the forward-looking
statements.
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