UNCA Unica (MM)

Unica� Corporation (Nasdaq: UNCA), a global provider of Enterprise Marketing Management (EMM) solutions, announced today that it will join Peppers & Rogers Group in a live webinar, entitled �Enabling the 1to1 Vision: How Marketing Technology Has Come of Age� on October 11, 2006. The webinar will highlight the evolution of marketing technology and its impact on 1to1 communication and enhanced customer relationships. The webinar, hosted by Chris Helm, executive editor, Peppers & Rogers Group, and Andrew Hally, vice president, segment management, Unica Corporation, will explore the essential facets of analyzing and improving customer relationships. Andrew and Chris will discuss the ways that marketing automation is used to achieve targeted, effective offer management in the age of multichannel communications � for truly personalized customer communications. The webinar will showcase examples of success by companies in the travel, financial services and retail industries. �While reaching out to customers with personalized and targeted communication is essential for building customer loyalty and improving the customer experience, only a handful of marketers have truly mastered the intricacies of 1to1 marketing,� said Hally. �By leveraging the marketing technology available today, marketers can bring 1to1 communication to new levels, making sure that a customer receives the perfect offer through the perfect channel at the perfect time.� The live webinar will take place on October 11, 2006 at 11:30 am EST. It will be part of the 1to1 Webinar program presented by Peppers & Rogers Group�s independent publishing division 1to1 Media. For additional information or to register for the event, please visit: http://www.unica.com/1to1webcastOct. About Unica Unica� Corporation (NASDAQ: UNCA) is a leading global provider of Enterprise Marketing Management (EMM) software. Focused exclusively on the needs of marketers, Unica's Affinium� software delivers key EMM capabilities, including: web and customer analytics, demand generation, and marketing resource management. Affinium streamlines the entire marketing process for brand, relationship and internet marketing - from planning and budgeting to project management, execution and measurement. As the most comprehensive EMM suite on the market, Affinium uniquely delivers a marketing system of record - a purpose-built solution through which marketers easily manage marketing information and assets, rapidly assemble campaign components, and report on performance. Unica's EMM solution is to marketing what sales force automation is to sales organizations. Today, more than 400 companies worldwide benefit from Unica's EMM vision. Founded in 1992, Unica is headquartered in Waltham, Massachusetts, with additional offices in the United States, Australia, France, Germany, India, Singapore, Spain, and the United Kingdom. For more information, visit www.unica.com. About Peppers & Rogers Group Peppers & Rogers Group is the 1to1� Strategy division of Carlson Marketing dedicated to helping its clients improve business performance by acquiring, retaining and growing profitable customers. As products become commodities and globalization picks up speed, customers have become the scarcest resource in business. They hold the keys to higher profit today and stronger enterprise value tomorrow. Peppers & Rogers Group helps clients achieve these goals by building the right relationships with the right customers over the right channels. Founded in 1993 by customer strategy gurus Don Peppers and Martha Rogers, Ph.D., the firm solves client challenges by delivering a superior 1to1 Strategy and removing the operational and organizational barriers that stand in the way of profitable customer relationships. Peppers & Rogers Group also shows clients where to focus customer-facing resources to improve the performance of marketing, sales and service initiatives. About 1to1 Media 1to1 Media is dedicated to helping organizations realize the greatest value from their customer base by providing resources that deliver current and relevant information on the latest thought leadership regarding customer strategy and marketplace trends. Led by 1to1 Magazine, 1to1 Media's print, electronic and custom publications explore the best practices, trends and developments from companies who are using customer initiatives to drive bottom-line impact. Backed by Peppers & Rogers Group, the globally-recognized leader in customer strategy and relationship marketing, 1to1 Media combines thought leadership, field experience, editorial expertise and global brand awareness to deliver the content needed by our audience of more than 250,000 decision-makers and practitioners. Copyright 2006 Unica Corporation. Unica, the Unica logo, Affinium and NetTracker are registered trademarks of Unica Corporation. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners. Forward-looking Statements The information provided in this press release above contains forward-looking statements that relate to future events and future financial performance of Unica. These forward-looking statements are based upon Unica's historical performance and its current plans, estimates and expectations and are not a representation that such plans, estimates, or expectations will be achieved. These forward-looking statements represent Unica's expectations as of the date of this press announcement. Subsequent events may cause these expectations to change; and Unica disclaims any obligation to update or revise the forward-looking statements in the future. Matters subject to forward-looking statements involve known and unknown risks and uncertainties, including volatility of stock price due to the difficulty in predicting operating results and the long sales cycle for Unica's software; failure by Unica to develop new software products and enhance existing products; failure to retain key staff; failure by Unica to maintain historical maintenance renewal rates; the potential that Unica software will not help a customer streamline its processes or spend less time executing its marketing programs; and failure to properly protect Unica's proprietary rights and intellectual property. These and other factors listed in the Annual Report on Form 10K for the fiscal year ended September 30, 2005 under �Risk Factors� could cause Unica's performance or achievements to be materially different from those expressed or implied by the forward-looking statements. Unica(R) Corporation (Nasdaq: UNCA), a global provider of Enterprise Marketing Management (EMM) solutions, announced today that it will join Peppers & Rogers Group in a live webinar, entitled "Enabling the 1to1 Vision: How Marketing Technology Has Come of Age" on October 11, 2006. The webinar will highlight the evolution of marketing technology and its impact on 1to1 communication and enhanced customer relationships. The webinar, hosted by Chris Helm, executive editor, Peppers & Rogers Group, and Andrew Hally, vice president, segment management, Unica Corporation, will explore the essential facets of analyzing and improving customer relationships. Andrew and Chris will discuss the ways that marketing automation is used to achieve targeted, effective offer management in the age of multichannel communications - for truly personalized customer communications. The webinar will showcase examples of success by companies in the travel, financial services and retail industries. "While reaching out to customers with personalized and targeted communication is essential for building customer loyalty and improving the customer experience, only a handful of marketers have truly mastered the intricacies of 1to1 marketing," said Hally. "By leveraging the marketing technology available today, marketers can bring 1to1 communication to new levels, making sure that a customer receives the perfect offer through the perfect channel at the perfect time." The live webinar will take place on October 11, 2006 at 11:30 am EST. It will be part of the 1to1 Webinar program presented by Peppers & Rogers Group's independent publishing division 1to1 Media. For additional information or to register for the event, please visit: http://www.unica.com/1to1webcastOct. About Unica Unica(R) Corporation (NASDAQ: UNCA) is a leading global provider of Enterprise Marketing Management (EMM) software. Focused exclusively on the needs of marketers, Unica's Affinium(R) software delivers key EMM capabilities, including: web and customer analytics, demand generation, and marketing resource management. Affinium streamlines the entire marketing process for brand, relationship and internet marketing - from planning and budgeting to project management, execution and measurement. As the most comprehensive EMM suite on the market, Affinium uniquely delivers a marketing system of record - a purpose-built solution through which marketers easily manage marketing information and assets, rapidly assemble campaign components, and report on performance. Unica's EMM solution is to marketing what sales force automation is to sales organizations. Today, more than 400 companies worldwide benefit from Unica's EMM vision. Founded in 1992, Unica is headquartered in Waltham, Massachusetts, with additional offices in the United States, Australia, France, Germany, India, Singapore, Spain, and the United Kingdom. For more information, visit www.unica.com. About Peppers & Rogers Group Peppers & Rogers Group is the 1to1(R) Strategy division of Carlson Marketing dedicated to helping its clients improve business performance by acquiring, retaining and growing profitable customers. As products become commodities and globalization picks up speed, customers have become the scarcest resource in business. They hold the keys to higher profit today and stronger enterprise value tomorrow. Peppers & Rogers Group helps clients achieve these goals by building the right relationships with the right customers over the right channels. Founded in 1993 by customer strategy gurus Don Peppers and Martha Rogers, Ph.D., the firm solves client challenges by delivering a superior 1to1 Strategy and removing the operational and organizational barriers that stand in the way of profitable customer relationships. Peppers & Rogers Group also shows clients where to focus customer-facing resources to improve the performance of marketing, sales and service initiatives. About 1to1 Media 1to1 Media is dedicated to helping organizations realize the greatest value from their customer base by providing resources that deliver current and relevant information on the latest thought leadership regarding customer strategy and marketplace trends. Led by 1to1 Magazine, 1to1 Media's print, electronic and custom publications explore the best practices, trends and developments from companies who are using customer initiatives to drive bottom-line impact. Backed by Peppers & Rogers Group, the globally-recognized leader in customer strategy and relationship marketing, 1to1 Media combines thought leadership, field experience, editorial expertise and global brand awareness to deliver the content needed by our audience of more than 250,000 decision-makers and practitioners. Copyright 2006 Unica Corporation. Unica, the Unica logo, Affinium and NetTracker are registered trademarks of Unica Corporation. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners. Forward-looking Statements The information provided in this press release above contains forward-looking statements that relate to future events and future financial performance of Unica. These forward-looking statements are based upon Unica's historical performance and its current plans, estimates and expectations and are not a representation that such plans, estimates, or expectations will be achieved. These forward-looking statements represent Unica's expectations as of the date of this press announcement. Subsequent events may cause these expectations to change; and Unica disclaims any obligation to update or revise the forward-looking statements in the future. Matters subject to forward-looking statements involve known and unknown risks and uncertainties, including volatility of stock price due to the difficulty in predicting operating results and the long sales cycle for Unica's software; failure by Unica to develop new software products and enhance existing products; failure to retain key staff; failure by Unica to maintain historical maintenance renewal rates; the potential that Unica software will not help a customer streamline its processes or spend less time executing its marketing programs; and failure to properly protect Unica's proprietary rights and intellectual property. These and other factors listed in the Annual Report on Form 10K for the fiscal year ended September 30, 2005 under "Risk Factors" could cause Unica's performance or achievements to be materially different from those expressed or implied by the forward-looking statements.