Tumbleweed Builds Partner Momentum With New Lead-to-Deal Lifecycle Program
March 26 2008 - 8:00AM
Business Wire
Tumbleweed� Communications Corp. (NASDAQ:TMWD), an industry leader
in managed file transfer and email security, today unveiled the
Lead-to-Deal Lifecycle program, which is designed to spur the
continued growth of the Tumbleweed Alliance Program (TAP). The
Lead-to-Deal Lifecycle is a fully integrated component of the TAP
and is designed to support and reward partners at every step of the
sales cycle � including post-sale customer satisfaction. Designed
in collaboration with several partners who piloted an initial
program at the end of 2007, the newly minted Lead-to-Deal Lifecycle
provides easy-to-use opportunity registration and lucrative
margins, as well as new levels of support that help ensure both
partner and customer success. Premiere partners who participate in
the Lead-to-Deal Lifecycle program receive world-class technical
support free of charge and can fast-track their customer support
requests. �The Lead-to-Deal Lifecycle program is the best I have
seen in a very long time,� said Dave Mast, Sales and Marketing
Manager with Precision Computer Services. �This program is going to
get our guys excited and drive new business.� With a focus on
becoming a channel-driven sales organization, Tumbleweed developed
the Lead-to-Deal Lifecycle program to quickly and cost-effectively
recruit and enable partners. Partners and their reps are rewarded
at every step � from referring a lead and registering a deal, all
the way through to closing a deal. In addition, those that register
an opportunity still receive margin protection � even if the deal
is lost to a different partner. Finally, Tumbleweed�s exceptional
technical and customer support helps ensure customer satisfaction
and success. �Our channel program is getting more traction each day
� our differentiated products and programs are drawing star
partners, and we are seeing significant booking momentum as a
result,� said �channel chief� David Harris, vice president of
worldwide channels at Tumbleweed. �As we continue to invest in our
partners� success with programs like our Lead-to-Deal Lifecycle, I
am confident that we will continue to see record gains � and so
will our partners. In fact, several have already told us that we
were their biggest growth vendors last quarter in both revenue and
margin. Our commitment to building mutually-beneficial partner
relationships is stronger than ever.� Tumbleweed shifted to a more
aggressive channel model in mid-2007, resulting in impressive gains
for the year and pivotal growth between Q3 and Q4. Tumbleweed�s
channel partners delivered 37% of non-renewal commercial bookings
for the full year of 2007, compared to 19% in 2006. Following the
re-launch of the TAP in July, partner bookings doubled from Q3 to
Q4, and 48% of non-renewal commercial bookings in Q4 were driven
through the channel. Additionally, with the partner program in
place, Tumbleweed saw a greater number of bookings among small- to
mid-sized enterprises � and a 31% increase over 2006. This is a
trend Tumbleweed expects to continue. As organizations mature and
regulatory pressures move down market, there exist large pockets of
opportunity for Tumbleweed�s suite of differentiated products,
notably the managed file transfer product SecureTransport�. More
information about the Tumbleweed Alliance Program qualifications
and details on the Lead-to-Deal program can be found at the
Tumbleweed Web site at
http://www.tumbleweed.com/partners/leads-to-deal/. SAFE HARBOR
STATEMENT Tumbleweed cautions that forward-looking statements
contained in this press release are based on plans and expectations
as of the date of the press release, and that a number of factors
could cause the actual results to differ materially from the
guidance given at this time. These factors are described in the
Safe Harbor statement below. Except for the historical information
contained herein, the matters discussed in this press release may
constitute forward-looking statements that involve risks and
uncertainties that could cause actual results to differ materially
from those projected, particularly with respect to the benefits and
program details of the Tumbleweed Alliance Program (TAP), as well
as bookings growth for Tumbleweed and members of the TAP program.
In some cases, forward-looking statements can be identified by
terminology such as �may,� �will,� �should,� �potential,�
�continue,� �expects,� �anticipates,� �intends,� �plans,�
�believes,� �estimates,� and similar expressions. For further
cautions about the risks of investing in Tumbleweed, we refer you
to the documents Tumbleweed files from time to time with the
Securities and Exchange Commission, particularly Tumbleweed�s Form
10-K filed March 17, 2008. Tumbleweed assumes no obligation to
update information contained in this press release. Although this
release may remain available on Tumbleweed�s website or elsewhere,
its continued availability does not indicate that Tumbleweed is
reaffirming or confirming any of the information contained herein.
About Tumbleweed Tumbleweed Communications Corp. (NASDAQ:TMWD), an
industry leader in managed file transfer and email security,
provides enterprise-class solutions to organizations of all sizes.
Tumbleweed�s innovative products enable organizations to
effectively manage and protect business-critical Internet
communications, with capabilities that span secure file transfer,
email encryption, data loss prevention, and email security.
Tumbleweed has more than 3,200 customers worldwide, including
blue-chip companies across an array of industries such as
Technology, Retail, Finance, Healthcare, Manufacturing, Consumer
Packaged Goods, Telecom, Energy, and the U.S. Government. The
world�s most security conscious organizations rely upon Tumbleweed
technology including Bank of America Securities, JP Morgan Chase
& Co., the U.S. Food and Drug Administration, and the U.S.
Department of Defense. Our award-winning products build on 15 years
of R&D and 27 security patents in the U.S. alone � many of
which are licensed by other security vendors. More information can
be found at www.tumbleweed.com. Tumbleweed and SecureTransport are
either registered trademarks or trademarks of Tumbleweed
Communications Corp. in the United States and/or other countries.
All other trademarks are the property of their respective owners.
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