Trend Micro Announces Results of Bi-Annual Internet Confidence and Safety Survey
January 02 2007 - 10:00AM
PR Newswire (US)
Survey Indicates Consumers Not Confident in Their Safety on the
Internet Yet Many Still Engage in Risky Behavior CUPERTINO, Calif.,
Jan. 2 /PRNewswire-FirstCall/ -- Trend Micro Incorporated
(TSE:4704)(NASDAQ:TMIC), a leader in network antivirus and Internet
content security software and services, today announced the results
of a new research study that provides an overall measurement of
consumers' confidence and perceived safety of the Internet. The
Trend Micro Internet Confidence and Safety survey was compiled
during September 2006, and going forward will take place at six
month intervals, surveying 1500 consumers from 5 countries based in
3 different continents. The 5 countries in which the research took
place were Japan, the United States, United Kingdom, Germany and
France. Trend Micro's Internet Confidence and Safety survey
analyzes consumer perception regarding a number of Internet-related
concerns such as how safe and confident consumers feel when using
the Internet, their view regarding the future safety of the
Internet, how many consumers have experienced actual infections
during the past six months, their confidence in their security
software and an analysis of their online internet activities.
Additionally the research includes a measure of consumer perception
around security related to mobile phone Internet usage. According
to the survey, 51% are not confident that their Internet security
software is protecting their system. This could mean that vendors
have failed to effectively communicate to their customers that they
are in fact insecure. In order for customers to truly know how
secure they are their vendors must provide them with answers to the
following questions: *Where is this malicious code coming from?
*How quickly can you tell me about it? *How well am I protected?
The survey also found that a vast majority of consumers still
participate in risky online behavior such as online banking, using
credit cards to make purchases, and downloading freeware/shareware.
These results indicate that customer perceptions about how secure
they are may be tied to the fact that they don't have answers to
these three fundamental questions and could be the reason why they
are still participating in risky behavior -- they think they are
adequately protected when in fact, they are not. Other noteworthy
findings, from the countries and issues section of the September
2006 Internet Confidence and Safety survey include: *71 percent of
Japanese respondents believed they have not been infected by
malware in the last six months yet only 24% of them were confident
that their Internet Security solution was effectively protecting
them. *In the US, 51 percent of respondents view the Internet as
currently being "very safe" but that number drops dramatically to
32% when respondents were asked if they think the internet will be
more or less safe in six months. *Similarly, in Germany, 43%
believe the Internet to be "very safe" but that number drops to 24%
when asked about the safety of the Internet in six months. *67% of
respondents in Japan admit to using freeware/shareware programs,
compared with only 63% in Germany, 62% in France, 44% in the UK,
and 43% in the US. "As a security vendor, it's our job to stay one
step ahead of the malware and web threats to ensure our customers'
protection," said Lane Bess, general manager of Trend Micro
consumer products and services. "It's also our job to regularly
communicate with our customers regarding their level of security,
in a way that is meaningful to them, so that they know how secure
they truly are." As the survey is regularly compiled, it is
expected to act as a continual barometer for consumers' attitudes
and perceptions about their personal security as well as the
overall security of the Internet. About Trend Micro Incorporated
Trend Micro Incorporated is a pioneer in secure content and threat
management. Founded in 1988, Trend Micro provides individuals and
organizations of all sizes with award-winning security software,
hardware and services. With headquarters in Tokyo and operations in
more than 30 countries, Trend Micro solutions are sold through
corporate and value-added resellers and service providers
worldwide. For additional information and evaluation copies of
Trend Micro products and services, visit our Web site at
http://www.trendmicro.com/ DATASOURCE: Trend Micro, Inc. CONTACT:
Mike Haro, PR Manager of Trend Micro, +1-408-850-1069, or Web site:
http://www.trendmicro.com/
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