New Research Forecasts 187 Million Mobile Broadband Devices to Be Sold on Shared Data Plans in 2015
October 24 2011 - 10:00AM
Marketwired
4G World 2011 -- Tekelec (NASDAQ: TKLC), the
mobile broadband solutions company, today released findings from
Infonetics Research showing that the number of mobile broadband
devices sold globally on shared data plans is forecast to grow an
average of 89 percent a year from 2011 to 2015, reaching nearly 187
million units. Smartphones, USB cards and tablets will comprise 89
percent of these devices.
Infonetics estimates that 2.4 percent of mobile broadband
devices sold globally in 2011 will be on shared data plans. By
2015, the figure jumps to 15.4 percent. These plans, according to
Infonetics, will first gain traction in markets with advanced 3G
competition, such as North America, Western Europe, Japan, South
Korea and Australia.
"Smartphones and tablets are already highly desirable devices,
and shared data plans will further accelerate demand and adoption
as the costs of dual ownership decline," said Richard Webb,
directing analyst, microwave and small cells. "We believe shared
data plans will become an integral weapon in the operator arsenal
of packages designed to attract new subscribers and reduce
churn."
Supporting Shared Data Plans
Further, Infonetics Research stated that the growth of shared
data plans requires a customer-centric approach, which adds network
complexity and "entails a radical change from the way in which
customers have been managed to this point." Shira Levine, directing
analyst, next gen OSS and policy, and Webb cite network
intelligence from policy management, subscriber data management and
Diameter routing as key to managing and monetizing shared data plan
growth.
"Shared data plans -- whether across multiple devices for an
individual or across multiple subscribers -- demand that operators
rethink their operational systems. Service providers cannot offer
must-haves like parental controls, time-of-day management and
application-based rules without advanced policies and subscriber
intelligence," said Levine.
In addition, Infonetics believes that the increased
behind-the-scenes traffic that shared data plans will generate will
drive demand for Diameter routing equipment. Policy- and
charging-related information traverses networks via the Diameter
protocol, and Levine and Webb say "the strain will only get worse
as the number of signaling transactions increases exponentially."
They predict that operators will turn to Diameter routing agents
(DRAs) "to better manage the onslaught of Diameter messages
exchanged among network elements."
"Shared data plans are the logical progression from shared voice
and text message plans, but are exponentially more difficult to
administer," said Doug Suriano, chief technology officer and vice
president of engineering at Tekelec. "The operator's goal to
provide a seamless and high-quality experience across all
subscribers and devices requires new levels of network scalability
and flexibility across multiple types of equipment."
Supporting Resources All in the Family:
How Shared Data Plans are Driving New Requirements Policy Server
product brief Subscriber Data Management (SDM) product brief
Diameter Signaling Router (DSR) product brief An Intelligent
Approach to Monetizing Mobile Broadband white paper
About Tekelec Tekelec connects people and
devices to the mobile Internet. Our portfolio's unique layer of
network intelligence allows service providers to both manage and
monetize the exponential growth in mobile web, video and
applications traffic. Tekelec has more than 25 offices around the
world serving customers in more than 100 countries. For more
information visit www.tekelec.com.
Image Available:
http://www2.marketwire.com/mw/frame_mw?attachid=1774998
Add to Digg Bookmark with del.icio.us Add to Newsvine
Contact: Adam Parken Senior Manager Marketing
Communications (m) +1.919.413.2598 adam.parken@tekelec.com
Tekelec (NASDAQ:TKLC)
Historical Stock Chart
From Jun 2024 to Jul 2024
Tekelec (NASDAQ:TKLC)
Historical Stock Chart
From Jul 2023 to Jul 2024